• Transitioned into a newly created role to focus on high-priority growth initiatives within Trelleborg's Engineered Coated Fabrics business unit, building on prior success as Global Marketing Manager.• Spearheaded strategic initiatives that align with the business unit's long-term goals, focusing on driving growth for high-potential product lines.• Leveraged insights gained through MBA studies to enhance the development and execution of comprehensive marketing strategies.• Researched and explored adjacency opportunities for existing products, conducting market and prospect research to identify new sales channels. Integrated prospects into the CRM and supported the sales team in outreach and pitching efforts.• Led cross-functional collaboration across Sales, Product Development, Marketing, and Operations to ensure project success, managing timelines, budgets, and objectives.• Delivered measurable, growth-focused results that directly contributed to surpassing commercial targets and expanding the business unit’s market presence.• Championed cross-functional communication and alignment on strategic initiatives, ensuring cohesive execution of business goals.

• Led the creation and implementation of content strategies across various segments and product lines, driving brand awareness and generating high-quality leads.• Managed the company’s digital presence and successfully launched marketing automation software (Pardot) to improve lead generation and customer engagement.• Served as Salesforce Administrator, streamlining sales processes and enhancing data-driven decision-making to improve team efficiency.• Led trademarking efforts and the commercialization of new product lines, contributing significantly to revenue growth and market expansion.• Ensured brand consistency by enforcing corporate branding guidelines across all departments.• Directed annual trade shows from concept to execution, significantly increasing booth traffic and lead generation.• Built and maintained relationships with key industry influencers, strategic partners, and customers.• Standardized and improved processes across marketing and sales teams, enhancing operational efficiency and driving growth.

• Crafted compelling copy for press releases, brochures, and web content, driving engagement across global marketing campaigns.• Developed and designed marketing collateral using Adobe Creative Suite, ensuring visual consistency with corporate branding guidelines.• Coordinated the creation of email marketing campaigns and social media content that supported lead generation efforts, contributing to a measurable increase in customer inquiries.• Assisted in the planning and execution of trade shows, collaborating with cross-functional teams to produce marketing materials and on-site presentations.• Managed website updates, including SEO optimization and content refreshes, to improve user experience and search rankings.• Supported the commercial team with customized marketing materials and pitch presentations that enhanced client engagement.• Contributed to the launch of internal and external newsletters, focusing on product updates, industry insights, and thought leadership content.

• Cultivated strong relationships with key stakeholders, including vendors, advertising agencies, and over 2,400 local stores, driving effective collaboration and successful execution of marketing programs.• Developed and executed cross-platform marketing strategies (social media, local advertising), enhancing brand visibility, engagement, and maintaining a consistent brand message across all channels.• Coordinated marketing support for 2,400+ stores, managing requests and ensuring timely execution of store-level events, showcasing superior organizational and communication abilities.• Led vendor management efforts, effectively overseeing relationships with advertising agencies to ensure alignment on goals, optimizing campaigns, and delivering mutually beneficial outcomes.

• Social Media Expertise: Gained valuable expertise in social media management and strategy, overseeing and managing corporate social media content to increase engagement and followers.

Team Leader/Presenter, Lead Copywriter Designed, planned, and presented a comprehensive marketing plan for Glidden Paint at Wal-Mart.

Supported multiple functions including photography, client management and copywriting.

Class: Digital Media Photography and Mobile Media Documentary