Jenny Howell Email & Phone Number

Richmond, Va, Us

Woodland Hills, Ca, Us

Oversee brand and marketing strategy, consumer research and brand activation across consumer touch points, including advertising, sponsorships, social media, content and customer communications. Manage external agency relationships and the in-house agency.

Woodland Hills, Ca, Us

Direct the brand strategy and national advertising campaign development for the third largest home insurance and fifth largest auto insurance company in the US. Develop integrated marketing campaigns, including television, radio, print, digital advertising and social media, to increase awareness and consideration for Farmers Insurance. Partner with Consumer Insights and Marketing Analytics to uncover insights, develop strategies, and determine KPIs. Manage the brand strategy, architecture, voice and identity to ensure consistency across customer touchpoints. Lead go-to-market planning for new products.Selected accomplishments:- Led the development and roll out of the Farmers brand strategy across marketing communications and all customer touch points.- Supervised the roll out and maintenance of an all-new logo and brand identity system.- Developed an integrated brand marketing campaign that grew brand metrics while competitors with significantly greater media spending experienced declines.

Torrance, Ca, Us

Direct marketing activities designed to stimulate sales in Honda's 11 regions within the U.S., overseeing a budget of hundreds of millions of dollars, a 3-member team and three agencies. Lead the development of integrated marketing programs, including television, radio, print, online advertising, direct mail, event marketing and point of purchase materials, to generate demand and drive dealership traffic and sales. Manage multi-million dollar direct-response online marketing programs designed to drive car shoppers to complete online shopping actions. Collaborate with Incentives department to determine the optimum consumer offers to increase sales. Manage the co-op marketing program with tier 2 regional dealer advertising associations. Develop dealership sales contests designed to motivate dealerships to exceed sales goals and manage logistics for reward trips.Selected accomplishments:- Revamped the dealer ad association program, resulting in over twice as much tier 2 advertising spending for Honda.- Developed an integrated marketing campaign, featuring celebrity spokesperson Patrick Warburton, called “Good Reasons From Honda” that was designed to reinforce consideration of Honda vehicles during a major production disruption. “Good Reasons” web site was recognized by Communication Arts and the campaign was named “Digital Campaign of the Year” by ThinkLA.- Produced an integrated holiday sales event campaign, including TV, radio, newspaper, online advertising and point-of-purchase material, which contributed to an all-time November sales record and a 27% increase in sales in December.- Redesigned the direct mail program by employing a consumer-centric, multi-communication retention strategy that markets the vehicle that owners are most likely to purchase. Developed an ongoing Winback strategy to increase sales to defectors. Tested new online database marketing tactics to more efficiently target conquest customers.- Named "Client of the Year" by ThinkLA in 2012.

Torrance, Ca, Us

Manage digital marketing functions for Honda corporate, Honda automobiles and Acura, overseeing a multi-million dollar budget, a 3-member team and two agencies. Direct online brand management, corporate and brand web sites, digital advertising campaigns, social marketing efforts, and email marketing. Develop integrated marketing campaigns to support corporate objectives by partnering with public relations, advertising, regional marketing, and strategic planning. Determine KPI’s and analyze results to optimize performance. Selected Accomplishments:- Redesigned and launched the Honda and Acura product web sites, including all new information architecture, visual design, content and functionality. - Directed the planning and execution of multi-million dollar online media campaigns that successfully build awareness and drive traffic to the Acura and Honda automobiles web sites. Online media campaigns utilize display advertising, online video, search engine marketing, social media and mobile advertising. - Led the digital marketing launch of 12 new products in four years. The Insight online marketing campaign generated 1.3 billion impressions and 1.8 million visits to the web site.Produced a social campaign on Facebook that resulted in over 250,000 Honda fans in three months. Led a cross-divisional project to develop a company-wide social media strategy for Honda.- Created an online news portal that enables consumers to connect to the Honda brand through multiple social media channels and encourages sharing of Honda news, information and content.- Leveraged the CRM database and campaign management system to extend ongoing email marketing communications to over 1 million owners and prospects, resulting in response rates over 20%.

Torrance, Ca, Us

Led digital marketing and CRM activities for Acura. Drove the strategic direction for acura.com including, web site content and features, online brand strategy, and email marketing. Led the content development, production and printing of Acura's custom published magazine for Acura owners.

Managed the growth and overall profitability of a multi-million dollar automotive account. Managed a multi-disciplinary team of Project Managers, Online Media Planners, Designers, and Engineers. Drove the strategic direction for all Acura online initiatives including, web site content and features, online brand strategy, online advertising & promotion, email marketing and eCRM initiatives. Defined and conducted competitive analysis and consumer research, including focus groups, surveys and usability testing.Selected Accomplishments:- Created the cross-divisional strategy and managed the development of Owner Link, a web site designed to support owners of all Honda product lines including automobiles, motorcycles and power equipment.- Led business development efforts that resulted in winning the Honda Financial Services account.