Brand development, creative/comms/marketing/brand strategy, PR, and more for one of the best cafes in Baltimore.

Full time entrepreneur working with mid-size businesses to discover, develop, and deploy new brand stories, standards, and guidelines so they can build trust and scale successfully.• Proprietary project-based process includes brand discovery workshops that results in: pyramid and positioning, visual and verbal guidelines, consumer profiles, brand playbook for future use.• Trains, implements, and oversees deployment of new standards for new and existing marketing and communications touchpoints. • Public relations work. Clients include: Hopscotch Zero Proof Bottle Shop (Baltimore, MD), TITÜN Beverages (Chicago, IL), and Revival Health (Atlanta, GA)Client Success Stories: • Developed brand standards and guidelines for Baltimore's first non-alcoholic bottle shop, a nationally distributed beverage company, and a menopausal/peri-menopausal health consulting platform• Implemented new brand with precision and consistency - developing and overseeing store design, signage, social media content, website, events and festivals, email newsletters, dozens of print and digital designs, copywriting• Said implementation increased first page Google search/SEO results, increased social following by 300% in six months, thousands of dollars in event revenue, and a store launch in August that has consistently doubled sales month over month. • Wrote press releases, pitched, and successfully obtained coverage in The Baltimore Sun, Retail Today, Baltimore Magazine, Baltimore Beat, Axios, multiple NPR affiliates, & multiple local TV news programs• Developed positioning and company statements used in sponsorship materials that landed sponsorships with The Chicago Fire and 2024 Chicago Black Restaurant Week.

Ad agency & nonprofit creative contractor focused on brand building, strategy, development, transition, and implementation. • Successfully lead and solved marketing, campaign, brand, and communication challenges with small and large teams. • Built success through research, insights, analysis, and thinking that satisfied and delighted internal and external clients.• Implemented marketing, communications, and branding projects across an array of diverse clients.• Conducted public relations work resulting in national and local media placements.• Developed hundreds of designs for digital and print that raised thousands of dollars and increased sales for organizations.• Wrote press releases, news articles, reports, presentations, blog posts, and social media content that cemented brand trust and shared information with multiple audiences.Client Success Stories:• Raised $50k in individual, corporate & grant support for Baltimore nonprofit.Marketing & PR campaigns attracted press including Upworthy & Huffington Post.• Lead creative strategy for ArtsWave’s 2013 Campaign, resulting in $11.5M raised in community contributions for the arts in Cincinnati.Verticals: CPG, healthcare, nonprofit, auto, food & beverage, startup, utilities, entertainment, government, & artsPast Clients: Procter & Gamble, Peak Automotive, National Flood Insurance Program, Optima Health, Susan G. Komen Foundation, Thermacell, Louis Jadot, U.S. Playing Card Co, Wilson Sports, Wewalka USA, Cincinnati Regional Chamber of Commerce

Host and facilitate uniquely themed, interactive murder mystery, game show, trivia, and team building events for corporate and private clients - from Fortune 500 companies to private parties. Manage marketing and sales for this entertainment venue that travels all over the world to entertain, inspire, and connect folks through fun, memorable, interactive events.Organize and facilitate improv-based communications and team-building workshops for creatives, non-profits, and other businesses.

Built and executed Baltimore's first non-alcoholic bottle shop's brand story, voice, and visuals from scratch and work to ensure brand consistency and development for every consumer touchpoint. - Project managed retail buildout including color/fixture selection and signage. - Created dozens of designs for digital, social, and print. - Developed and executed multiple omni-channel marketing campaigns. - Pitched and landed over a dozen press opportunities for print, web, radio, and TV, including feature stories in Axios, NPR affiliates, The Baltimore Sun and Baltimore Business Journal.- Organized 10+ in-store and external private and public events- Built and grew social media presence from 50 followers to 1k + in less than 6 months

Brand Strategist utilizing strategic and thorough understanding of Cigna and Evernorth guidelines to support over 30 brands in the portfolio. - Managed enterprise naming efforts, IP management, brand architecture development, and corporate-wide rebranding initiative, internal DEI guidelines, and accessibility compliance- Reviewed the efficacy of creative outputs across the business and consulted to ensure brand continuity.

Drove sustainable growth as first Marketing employee through brand discovery and building content/marketing strategy to increase sales. Clientele included Fortune 100 & 500 brands as well as government agencies. - Refined and evolved all aspects of ASC brand. including social media.- Led development and implementation of ASC website. - Client lead designing and implementing University of the District of Columbia internal web portal and developing online student retention strategy.

Led press relations, marketing, & brand strategy institutionally & show by show for nationally respected LORT-D theatre. - Planned & implemented omni-channel strategies to sell and market the theatre’s programming. - Served as Interim Director of Brand & Marketing for a 5 person team for four months.- Feature story placement in The New York Times, The Washington Post, The Wall Street Journal, & The Baltimore Sun. - Marketing plan and strategy resulted in over $30k in ticket sales. - Increased social engagement by 15%. - Created and contracted 19/20 seasonal advertising plan - omni-channel strategy, an ~$80k budget with mix of digital, outdoor, and print.

Served as a consultant for one of Baltimore’s leading nonprofits. - Raised $60k in individual, corporate and grant support. - Created marketing and PR campaigns that raised awareness locally, nationally, and internationally, including Upworthy and Huffington Post. - Tripled program capacity through new agency partnerships.

Brand guardian, social media strategist, and creative lead for a private business and social club located in Downtown Baltimore. - Strategic lead, art director, and content creator for Club communications, website, social media, andbi-monthly magazines.- Managed and built a new Club website and app in 4 months through creative direction and content creation. - Developed membership acquisition strategies and increased engagement in new markets by over 25% in 6 months. Streamlining existing systems improved efficiency by 30%.