Jenny Larson Email & Phone Number

Saint Paul, Mn, Us

Providing strategic communications and change management support for corporate clients on a contract basis. Focused on driving change, increasing understanding of company strategy/initiatives, and improving employee engagement. Responsibilities include: Developing and executing internal communication strategy and tactics, communication audit, executive messaging, change management planning using the PROSCI methodology, annual report, company events and town hall meetings, social responsibility messaging, HR communications, Transformational communications. Client industries include: global supply chain, private investment, retail, food distribution, medical device, MPL insurance, construction, pharmaceutical, global business travel

Edina, Minnesota, Us

Client work included: General Mills, Medtronic

Minnetonka, Minnesota, Us

Strategic communications lead responsible for driving cultural change, enhancing employee understanding of CWT's global strategy and fostering engagement through communication. Specific responsibilities include:- Ensuring alignment and strong execution through rigorous project management and integrated 360° communications planning for key initiatives within the Traveler Experience and Product & Technology functions.- Creating compelling and accessible written and visual multimedia content to achievecommunication goals.- Distill complex content into understandable and relevant messaging through multiple digital channels. -Developing executive messaging, including presentations, direct emails, videos, speaking points and scripting to inform, inspire and engage team members and drive organizational change. - Partnering with external communication and marketing teams to deliver customer-facing messaging through a variety of digital channels. - Providing C-Suite communication support on a variety of global initiatives and unplanned events, including crisis communications. Initiative-based communications include a focus on the CWT rebrand, technology implementations, HR-related topics, complex strategy roll-outs, operational communications, organizational change, information security, and engagement and culture messaging.

Minneapolis, Minnesota, Us

INTERNAL COMMUNICATIONS• Produced and executed internal communications strategy using various channels, such as intranet site, team member emails, Yammer, Office 365, executive communication, videos and annual meetings across the country• Designed and implemented content strategy and new intranet site on SharePoint platform• Consulted and provided communications plans for various internal initiatives for HR, IT, Safety, Information Security, Community InvolvementEXECUTIVE COMMUNICATIONS• Wrote messages for Senior Leadership Team, including Chairman, President & CEO, Chief Operating Officer and Senior Vice President Human Resources• Produced and directed video messages featuring senior leaders• Produced Annual Meeting content and presentations for eight regional officesEVENT MANAGEMENT• Provided creative direction, presentation development and logistical details for internal meetings and events, including Annual Meetings, HR Department Meetings and Stewardship eventsCOMMUNITY INVOLVEMENT• Restructured stewardship councils and provided leadership to the group in planning and executing monthly volunteer events• Used various internal communication channels and creative media to help drive internal messaging for community invovlement, stewardship and Annual United Way Campaign• Planned and executed United Way strategy and communications plan for yearly giving campaign, which included kick-off event, marketing materials, communications to drive participation and all logistics of volunteer opportunitiesPEOPLE MANAGEMENTLed a small team and responsible for budget in both internal communications function and community involvement.

Minneapolis, Minnesota, Us

Contributing writer for Minnetonka, Maple Grove, Edina, Woodbury and Southwest Metro Magazines.

Minnetonka, Minnesota, Us

EMPLOYEE COMMUNICATIONS• Managed the internal communication vehicles for the Americas region, including e-newsletter, intranet site, internal social media network, quarterly video and quarterly employee forums and employee events across North America• Involved in the implementation of CWT’s global, internal social network Yammer EXECUTIVE COMMUNICATIONS• Wrote messages for Executive Leadership Team, including President, CFO and VP HR for Americas Region• Produced and directed video messages featuring Americas Executive Leadership Team• Produced Leadership Meeting for top 100 leaders, as well as bimonthly leadership meetingSTRATEGIC COMMUNICATIONS• Managed the development and delivery of the internal communication strategy for the Americas Region• Developed internal communication strategy for functional areas and CWT lines of business• Consulted with business leaders and employees to ensure successful communication and feedback channelsEVENT MANAGEMENT• Provided creative direction, presentation support and logistical details for internal meetings and events, including employee town halls, cross-country roadshow events, leadership meetings and employee engagement events EMPLOYEE ENGAGEMENT• Planned internal events to drive employee engagement across the region• Used various internal communication channels and creative media to help drive internal messaging, shape the culture of the company and strengthen employee engagementPEOPLE MANAGEMENT• Led and directed the internal communications team for the Americas Region within CWT and responsible for P&L

Minnetonka, Minnesota, Us

Wrote and edited messages for CWT leaders and employees, specifically in the areas of Travel and Transaction Services and our Canadian region; and drove change management in the areas of recognition, engagement and corporate social responsibility. Implemented internal social media platform and provide updates through various internal group profiles. Updated intranet site using an online content management system. Planned and coordinated employee events and meetings.

Wrote and edited messaging for newsletters, case studies, fact sheets, feature articles, company biographies, PowerPoint presentations, speeches, web content. Provided communication consultation through stakeholder analysis, strategic messaging and targeted communication plans.Clients included: Carlson Wagonlit Travel, Ameripride; Tiger Oak Publications (Minnetonka Magazine, Woodbury Magazine)

Minnetonka, Minnesota, Us

Consulted with executives to understand communication needs and develop communication plans, strategies and messages to educate and strengthen the mission, vision and values of the company. Developed and implemented strategic communications plans for Human Resources organization, specifically Diversity, Learning & Organizational Development, Recruitment and Shared Services organizations. Wrote and delivered strategic messaging for senior leadership in the form of e-mail messages, speeches, video scripts, PowerPoint presentations and various internal communication vehicles. Produced, coordinated and managed all aspects of employee events, specifically biannual All-Company meeting, annual leadership meeting, annual awards show ceremony, multicultural events and various employee engagement events.

Minneapolis, Mn, Us

Gathered content, wrote and delivered internal and external communications, including articles for company intranet site, e-newsletter, marketing collateral, press releases and pitch letters. Pitched topics to media contacts, scheduled and conducted media interviews with resources from across various functions at Carlson Marketing. Assisted in coordination of Town Hall meetings and employee engagement events. Developed and maintained monthly dashboard measurements of internal communication vehicles.

B.A. Mass Communications, Mass Communications; Business Administration; Spanish

Executive Education Certificate, Strategic Change Management