Jenny Lassi

Jenny Lassi Email and Phone Number

Digital Marketing Strategist @ Infinity Direct
Jenny Lassi's Location
Minneapolis, Minnesota, United States, United States
Jenny Lassi's Contact Details

Jenny Lassi personal email

Jenny Lassi phone numbers

About Jenny Lassi

Infinity Direct:As a seasoned marketing operations professional and Digital Marketing Strategist for Infinity Direct, I have a passion (really more of an obsession) for solving business problems with technology. My other passions are martech stack consulting and expanding agency capabilities. What keeps me awake at night are client solutions in the best interest of the agency and not the client, which is why my end goal will always be to find the right solution for the right reason for any deliverable. Specific duties include: -Direct all agency marketing initiatives-Provide thought leadership around digital marketing as a component of the integrated marketing programs Infinity offers.-Marketing automation platform administration & campaign execution-Media planning & execution management for client lead generation, awareness & retention campaigns-Results analysis for B2B agency marketing and B2C client campaigns (cost of marketing, ROI)-Work with the agency leadership team to plan and oversee operations for Infinity’s digital strategies and tactics.-Look for efficiencies in marketing operations processes to increase profitability -Develop organizational blueprints/processes for laws, regulations, and guidelines within digital marketing and information security for PII compliance with regulatory agencies and organizations.-Product architect & owner for Infinity's WebID+ and Multichannel Direct-Develop marketing knowledge base content for new staff onboarding & client education.Email Deliverability Consulting:I help marketers optimize their ability to reach inboxes. I have over 12 years of experience in diagnosing and resolving complex deliverability issues from authentication, spam trap identification, list hygiene issues, IP address and domain reputation issues.ZenWorlds: Meditation podcast/vidcast content research, writing, recording, editing, publishing to iTunes, Spotify, iHeartRadio, Google Play, YouTube and Instagram. Social media content strategist, content developer and publisher. Voiceover:For over 20+ years, I have been the voice of many corporate, industrial and voice acting voiceovers. I have a home studio or travel to various studios in the Twin Cities area.Personal:I'm a mother of 2-beautiful dancing daughters & 2 fur babies. I have a passion for health and wellness which inspires me to brew kombucha, garden, juice, meditate, workout, hike, organic cooking & enjoy life.

Jenny Lassi's Current Company Details
Infinity Direct

Infinity Direct

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Digital Marketing Strategist
Jenny Lassi Work Experience Details
  • Infinity Direct
    Digital Marketing Strategist
    Infinity Direct Sep 2017 - Present
    Minnetonka, Mn, Us
    -Provide thought leadership in digital marketing as a component of the integrated marketing programs offered by Infinity-Work with ownership/leadership to plan and oversee digital marketing strategies and tactical execution for the agency as well as agency clients-Marketing and social media content strategy, copywriting and publishing-Marketing automation platform administration & campaign execution-Subject matter expert at email service provider (ESP) account configuration, authentication, deliverability & inbox placement -Sales enablement marketing automation strategy, copywriting, workflow execution & training for the agency as well as agency clients-Sales enablement print and digital marketing collateral content strategy, copywriting & production-Client marketing eLearning video producer: scriptwriter, voiceover artist, recording, editing, screencapture, video production, video editing & video hosting-Develop organizational blueprints/processes for laws, regulations, and guidelines within the digital marketing industry to ensure compliance with regulatory agencies and organizations.-Product developer & owner for Infinity's WebID+ and Multichannel Direct products-Develop marketing knowledge base for new staff onboarding & client education
  • Zenworlds
    Ceo, Owner
    Zenworlds May 2006 - Present
    Write content, record and produce meditation podcasts on a variety of health and wellness topics to bring healing philosophies to new audiences using almost all digital channels. This is a one woman show that also means I publish audio to media hosts, manage content, photography and research.Twitter: @zenworlds
  • Highroad Solution
    Director Of Operations
    Highroad Solution Dec 2010 - Sep 2017
    Us
    As a seasoned digital marketing professional and Director of Operations for HighRoad Solution, I work with 4-internal teams to implement strategic plans that increase efficiency and effectiveness within the organization. The teams include: software development/integration implementation, strategic consulting services, client success management & technical success management.I frequently review process and performance to address problems and shortcomings, and provide insight to streamline business processes. The overall objective is to strengthen business, develop the management team and ensure optimal client experience all for the end goal of client retention. Specific duties include: -Managing department supervisory staff -Manage & administer support, phone, project mgt & development operational software/infrastructure-Auditing client agreements against expenses and resource billing to accurately track profitability-Look for efficiencies in process to increase profitability -Develop organizational blueprints/processes for laws, regulations, and guidelines within the digital messaging industry to ensure compliance with regulatory agencies and organizations. Email Deliverability Consulting:I helped association marketers optimize their ability to reach inboxes. I have over 10 years of experience diagnosing and resolving complex deliverability issues from authentication, spam trap identification, list hygiene issues, IP address and domain reputation issues.
  • Children'S Workshop Montessori
    Vice-Chair Of Board Of Trustees
    Children'S Workshop Montessori Apr 2009 - Jul 2011
    Current Positions with Board of Trustees:Vice-ChairSecretaryWe are a caring community whose mission is to offer high quality, authentic Montessori programs that help children to develop according to their individual and natural abilities.Our vision is to be the premier provider of authentic Montessori education from birth to age six.We are accredited by AMI Association Montessori Internationale, following the high standards established by Dr. Montessori in 1929.
  • Infinity Direct, Inc.
    Digital Marketing Manager
    Infinity Direct, Inc. Jul 2007 - Dec 2010
    Minnetonka, Mn, Us
    Oversee interactive marketing initiatives to increase client brand awareness. Partnership management to extend our agency offerings beyond in-house capabilities. Software and interactive tool resourcing. Data driven business intelligence analysis. Project scope discovery and analysis.
  • Designstein, Inc.
    Senior Project Manager
    Designstein, Inc. Jul 2001 - Jul 2007
    Working closely with CEO and entrepreneur Steven Greenberg, I managed interactive projects for Designstein in addition to managing day to day operations for Drummer Boy Pictures, Funkytown Inc., HepHelp LLC and SPG Properties.
  • Juut Salonspa (F.K.A Horst Salon & Day Spa)
    Senior Esthetician, Hydrotherapist, Massage Director
    Juut Salonspa (F.K.A Horst Salon & Day Spa) Jul 1994 - Sep 2004
  • Tad Ware & Company
    Account Manager
    Tad Ware & Company 1998 - 2001
    Minneapolis, Mn, Us
    Managed client relationships, photography and print production projects for large food brands like Uncle Bens, National Cattleman's Beef Association, Pork Producers, Kikkoman, Ocean Spray and many others.
  • October Records/Twin Tone Records Group (Trg)
    General Manager
    October Records/Twin Tone Records Group (Trg) 1996 - 1998

Jenny Lassi Skills

Email Marketing Integrated Marketing Digital Marketing Marketing Social Media Interactive Marketing Social Media Marketing Crm Mobile Devices Entrepreneurship Management E Commerce Project Management Online Marketing Copywriting Database Marketing Salesforce.com Direct Marketing Web Analytics Marketing Strategy Multi Channel Marketing Web Marketing User Interface Design Marketing Communications

Jenny Lassi Education Details

  • University Of Phoenix
    University Of Phoenix
    Marketing
  • Aveda Institute
    Aveda Institute
    Skin Aesthetics & Spa Services
  • University Of Minnesota
    University Of Minnesota
    Journalism
  • Normandale Community College
    Normandale Community College
    Liberal Arts - Focus On Science
  • Minneapolis School Of Massage & Bodywork
    Minneapolis School Of Massage & Bodywork
    Massage Therapy
  • Hopkins High School
    Hopkins High School

Frequently Asked Questions about Jenny Lassi

What company does Jenny Lassi work for?

Jenny Lassi works for Infinity Direct

What is Jenny Lassi's role at the current company?

Jenny Lassi's current role is Digital Marketing Strategist.

What is Jenny Lassi's email address?

Jenny Lassi's email address is je****@****ion.com

What is Jenny Lassi's direct phone number?

Jenny Lassi's direct phone number is +157125*****

What schools did Jenny Lassi attend?

Jenny Lassi attended University Of Phoenix, Aveda Institute, University Of Minnesota, Normandale Community College, Minneapolis School Of Massage & Bodywork, Hopkins High School.

What are some of Jenny Lassi's interests?

Jenny Lassi has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.

What skills is Jenny Lassi known for?

Jenny Lassi has skills like Email Marketing, Integrated Marketing, Digital Marketing, Marketing, Social Media, Interactive Marketing, Social Media Marketing, Crm, Mobile Devices, Entrepreneurship, Management, E Commerce.

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