Jenny Herman Email & Phone Number

Paterson, Nj

-Create online marketing strategy for paid, owned and earned media. -Develop persona of key target audience members.-Produce marketing calendars for social platforms, events and trade shows.-Build metrics dashboard using google analytics for monthly review.-Maintain social media presence while growing online following.-Create social selling training program for independent sales reps.-Train and Coach sales reps in using social media for sales. -Partner with provider to build, update and manage company website.

-Manage social media marketing campaigns as an advocate and voice of the company.-Expertise in content development for Instagram, Facebook, Pinterest and Twitter. -Increased multi-chain customer base by 300% through social media platforms. -Write and proof editorial copy. -Create and maintain relationship with magazine editors, bloggers, haulers, entertainment and publication houses for seasonal trend representation and product placements. -Analyze and translate qualitative data into recommendations and plans for revising the social media, email and text campaigns. -Style, plan and produce photo shoots for marketing campaigns. -Produce and track store and social media contests and giveaways.-Organize all CRM reason code creation, reporting and updating.-Generate marketing program calendars and tracking reports.-Traffic all projects and flow of information from buyers, to marketing to stores.

Totowa Nj

-Sole forecaster for 13 categories chain wide. -Create seasonal trend and color direction for retail buying team designing computerized forecasting presentations. -Design exclusive product lines with private label and licensed brands generating over $40 million in sales per year. -Partner with PR firms and creative director to develop brand through photo shoot styling, magazine tags, and floor set execution. -Extensive travel to European fashion centers to decipher trend direction.

Nyc

Showroom Sales Assistant 2003-2004 -Assisted designer and buying team with development of new trends -Created target collections for various accounts -Worked closely with sales team coordinating showroom presentations

Nyc

Wardrobe Assistant (Intern) 2002-2003 -Styled and coordinated guests appearing on-air -Managed wardrobe collection and ensured inventory availability from costume suppliers -Placed and tracked orders for all necessary products and corresponding accessories

London England

Assistant Buyer (Intern) 2002 -Merchandise review and buying -Reviewed current and past sales with planners -Visited stores for visual merchandising and secret shopper reports