Jenny Li Fowler Email & Phone Number

Cambridge, MA, US

Cambridge, MA, US

• Leads social media strategy and develops content plans for high-level Institute initiatives and announcements. Works with the VP for Communications and the Senior Director of Communications Initiatives to lead the.
• Directs social media efforts at MIT, including analytics, monitoring, and content creation. Works with news office to optimize content for social media platforms. Leverages content from DLCs and elevates the work.
• Directs MIT’s social media accounts and facilitates access to these accounts. Supervises content creators for MIT's main social media accounts. Directly manages the daily posting of content on MIT’s most social media.
• Grew MIT's Facebook page and Twitter account to 1 million+ likes and followers, organically
• Rebranded and relaunched http://socialmediahub.mit.edu/ in January of 2019
• Consults and advises MIT departments on social media, email marketing, and integrated digital experience. Develops resources and guide MIT communications staff looking to start or build their social media presence.

Cambridge, MA, US

Raleigh, North Carolina, US

Created lesson plan and serves as the primary faculty for “Building a Sustainable Social Media Strategy” session.

Cambridge, MA, US

• Digital content strategist at Harvard Kennedy School (HKS) who supported the strategy, creation, and curation of content for the School’s central website. Instrumental in managing the vision, strategy, and delivery of.
• Led and implemented all HKS social media campaigns, coordinated efforts with partners across Harvard University along with social media administrators throughout the Kennedy School. Content Creation:
• Communicated news and stories about Harvard Kennedy School’s research, initiatives, faculty, students, and alumni, demonstrating the school’s impact in today’s global community.
• Created, curated, and organized all print and multimedia content from around the school to share on the website and social media channels.Consulting & Advising
• Conducted social media workshops and presentations to Harvard and public audiences on social media strategy, platforms, and usage.
• Key speaker at Harvard University’s Social Media Academy on June 11, 2015. My presentation, “Capitalizing on the Campaign,” covered running a social media campaign and then leveraging the generated content to further.

Bloomington, Illinois, US

• Collaborated across departments to deliver company news and multimedia content to employees across the country. Part of a team that crafted the company’s internal messaging and web presence.Learning Center Website.
• Managed State Farm’s Auto Learning Center website.
• Produced, created, and curated written and multimedia content for internal and external audiences.
• Implemented metrics to evaluate site's effectiveness; site launched in January 2010 and attracted more than 60,000 visitors in less than a year.Internal Communications:
• Oversee company's internal news site (the News Hub) reaching more than 100,000 viewers.
• Conceptualized and led the January 2009 launch of the HubCast, a weekly news

• NBC affiliate serving the Central Illinois market REPORTER - ANCHOR Anchored and produced weekend newscasts that dominated the local market.
• Played a key role in station's success (doubling the news ratings of its closest competitor by combining strong reporting with local interest subject matter):
• Covered the training of a Peoria-based Marine Reserve Unit prior to the group's Iraq deployment.
• Investigated unsolved area murder cases, which prompted renewed attention and investigative efforts by local law enforcement agencies.

Reported for noon, six p.m. and 10 p.m. newscasts; wrote and edited copy, shot video, filled in as anchor and producer when needed.