Leads social media strategy and develops content plans for high-level Institute initiatives and announcements. Works with the VP for Communications and the Senior Director of Communications Initiatives to lead the development and implementation of Institute-level social and digital media strategy; Advises departments, labs, and centers (DLCs) on their communications strategies and social media campaigns to advance MIT's mission. Identifies communications goals where social media is a key tool.•Directs social media efforts at MIT, including analytics, monitoring, and content creation. Works with news office to optimize content for social media platforms. Leverages content from DLCs and elevates the work created across the MIT community. •Directs MIT’s social media accounts and facilitates access to these accounts. Supervises content creators for MIT's main social media accounts. Directly manages the daily posting of content on MIT’s most social media channels. •Grew MIT's Facebook page and Twitter account to 1 million+ likes and followers, organically•Rebranded and relaunched http://socialmediahub.mit.edu/ in January of 2019•Consults and advises MIT departments on social media, email marketing, and integrated digital experience. Develops resources and guide MIT communications staff looking to start or build their social media presence. •Advises senior officers on social media integration for Institute initiatives. Work directly with the Special Assistant to the President on social media content involving the President of MIT. •Directs the Social Media Working Group, unifying the social media efforts across the MIT community in communicating the priorities of the MIT President and Office of Communications.•Serves as Insitute-wide convener and connector to help DLCs amply campaigns and content.

Created lesson plan and serves as the primary faculty for “Building a Sustainable Social Media Strategy” session.

Digital content strategist at Harvard Kennedy School (HKS) who supported the strategy, creation, and curation of content for the School’s central website. Instrumental in managing the vision, strategy, and delivery of the school’s web and social presence including management of all HKS social media channels. Assessed analytics and data to better meet the school’s goals for web and social media performance.Strategy:•Led and implemented all HKS social media campaigns, coordinated efforts with partners across Harvard University along with social media administrators throughout the Kennedy School. Content Creation:•Communicated news and stories about Harvard Kennedy School’s research, initiatives, faculty, students, and alumni, demonstrating the school’s impact in today’s global community.•Created, curated, and organized all print and multimedia content from around the school to share on the website and social media channels.Consulting & Advising•Conducted social media workshops and presentations to Harvard and public audiences on social media strategy, platforms, and usage.• Key speaker at Harvard University’s Social Media Academy on June 11, 2015. My presentation, “Capitalizing on the Campaign,” covered running a social media campaign and then leveraging the generated content to further messaging goals.•Held social media workshops through the HKS Communications Program every academic year. •Consulted and advised communicators throughout the school’s centers and departments on adopting social media channels, implementation, and strategy.Analytics:•Reported metrics to school executives and partners to demonstrate the importance of social media within a communications strategy, brand management, and marketing. •Use data to see to adjust communications strategies and inform new campaigns and projects. I have grown HKS Twitter followers from 8,000 in 2011 to 44,500 and HKS Facebook likes from 12,000 in 2011 to 39,000.

Collaborated across departments to deliver company news and multimedia content to employees across the country. Part of a team that crafted the company’s internal messaging and web presence.Learning Center Website Editor:•Managed State Farm’s Auto Learning Center website.•Produced, created, and curated written and multimedia content for internal and external audiences.•Implemented metrics to evaluate site's effectiveness; site launched in January 2010 and attracted more than 60,000 visitors in less than a year.Internal Communications:•Oversee company's internal news site (the News Hub) reaching more than 100,000 viewers.•Conceptualized and led the January 2009 launch of the HubCast, a weekly news •Gathered, wrote, edited, and produced daily video and print content featuring corporate and industry updates.•Served as primary liaison with outside marketing and creative agencies. •Leveraged writing, editing, video production, and news anchoring skills to improve communications with employees, agents, and customers.•Staff writer for State Farm Red Magazine, winner of the 2010 PRSA Bronze Anvil Award as best magazine for a primarily internal audience. •Participated in a State Farm-LPGA initiative to target Illinois-based Korean businesses and organizations and drove ticket sales for the State Farm Classic 2010 golf tournament.

NBC affiliate serving the Central Illinois market REPORTER - ANCHOR Anchored and produced weekend newscasts that dominated the local market. ▪Played a key role in station's success (doubling the news ratings of its closest competitor by combining strong reporting with local interest subject matter):▪Covered the training of a Peoria-based Marine Reserve Unit prior to the group's Iraq deployment. ▪Investigated unsolved area murder cases, which prompted renewed attention and investigative efforts by local law enforcement agencies.

Reported for noon, six p.m. and 10 p.m. newscasts; wrote and edited copy, shot video, filled in as anchor and producer when needed.