Jenny Macbeth

Jenny Macbeth Email and Phone Number

Marketing and Communications at Materials Research Society @ Materials Research Society
Jenny Macbeth's Location
Greater Pittsburgh Region, United States, United States
Jenny Macbeth's Contact Details
About Jenny Macbeth

More than two decades of demonstrated success developing and managing integrated marketing plans. Consistently surpassed goals - recognized as a forward thinker. Worked with key decision-makers to identify opportunities for tactical business solutions with small to large budgets. Diverse marketing industry background in retail, mobile, food, hospitality, non-profit, higher education, private and corporate areas. Specialties include learning and mastering the latest technology and marketing trends.Specialties• Social Media Advocate• Online Marketing• Content Manager• Customer Service• Communications Manager• Public Relations• Email Marketing• Researcher• Strategist• Writer and editor• Content creator• BloggerTools• SharePoint• WordPress• Active Admissions• MacroMedia• Contribute3• Campaigner• HootSuite• Radian6• Google Analytics • MS Office Suite

Jenny Macbeth's Current Company Details
Materials Research Society

Materials Research Society

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Marketing and Communications at Materials Research Society
Jenny Macbeth Work Experience Details
  • Materials Research Society
    Marketing And Communications Project Manager
    Materials Research Society Sep 2016 - Present
    Warrendale, Pa, Us
    Provide project management and creative support for the development and implementation of an integrated marketing and communications program across all MRS functional areas--membership, conferences, publications, awards, outreach, advocacy, public relations and foundation. Project manager of Social Media responsible for building and delivering campaigns and day-to-day activities including: Create, curate and manage all published content (images, video and written).
  • Girl Likes To Eat
    Editor And Founder
    Girl Likes To Eat Apr 2012 - Present
    • Nationally recognized by Bisquick for a new recipe creation, June 2012• Featured in Edible Allegheny magazine for a popular Pittsburgh blogger, October/November 2012 issue, Online Dish section• Averages 12,000 monthly web site followers• Create stylish, quippy content• Write SEO content and perform keyword research• Create content for social media outlets, engaging followers on Facebook, Twitter and Pinterest• Identify opportunities to guest blog, such as, Foodily, Yelp, FoodSpotting, and others• Continuously monitor trends, tools, and alerts in food networks• Currently building a YouTube series
  • North Hills Community Outreach
    Volunteer Work
    North Hills Community Outreach Jul 2016 - Present
    • Speakers Bureau • Social and website content consultant
  • Social Media Strategist
    Consultant
    Social Media Strategist Jan 2008 - 2016
    Partner with companies to design and execute social media strategies that meet client objectives. Develop and manage online marketing campaigns driving brand awareness, engagement and traffic to social media pages.▪ Develop and manage online marketing campaigns for School of Business at Carlow University, From the Hand Galleries, East Allegheny Social and Reunions, Carlow University Alumnae/i Association, and Hope Real Estate. o Increased online interactions for Facebook/fromthehandgalleries by 27% in one month▪ Effectively driving brand awareness, engagement and traffic to social media pages▪ Continuously monitor online public relations and ensure the success of client programs▪ Assess social media marketing strategies to determine rate of return
  • Carlow University
    Marketing Communications Project Manager
    Carlow University Jun 2001 - Aug 2013
    Pittsburgh, Pa, Us
    Proactively sought out recruitment opportunities within the higher education industry. Worked with decision- makers on daily basis to create compelling marketing campaigns, layout and copy design. Prepared proposals, made presentations targeted at increasing territory revenue. Took proactive measures to ensure unexpected situations reached resolution. As a project manager, I managed over 100 communication projects per year, including web development, social media, email marketing, event planning, print materials and traditional mailings. Experimented with new and alternative ways to leverage social media activities while measuring the impact of social media on the overall marketing efforts. Project management responsibilities included:▪ Provided project management on traditional and digital marketing projects▪ Gathered and analyzed project requirements▪ Supported stakeholder meetings and checkpoints▪ Documented, assessed and improved operations▪ Identified critical success factors▪ Estimated, planned and scheduled projects▪ Developed project case and documentation▪ Monitored performance metrics and project dashboards
  • Merging Media
    Marketing Research
    Merging Media May 2006 - Aug 2008
    Us
    Researched and analyzed current trends in the group-tour / travel industry to formulate marketing strategies.▪ Gathered competitor information, data compilation and charting▪ Authored reports containing actionable recommendations▪ Designed and assisted in the development of questionnaires
  • Usis
    Core Project Manager
    Usis Jan 2000 - May 2001
    Falls Church, Va, Us
    Worked with a team of four colleagues in supervising over 85 employees processing background investigations.▪ Managed quality control and team effectiveness including the monitoring of time and accuracy reports, the facilitation of a collaborative climate, setting of priorities and managing performance▪ Vendor and stakeholder negotiations▪ Researched, identified and implemented a new check and balance process using database technology to eliminate preliminary investigation errors
  • Usweb
    Project Manager
    Usweb 1989 - 1999
    Led new business through cable and newspaper media – Directed a team of two client service managers, and four creative staff.▪ Led team for RadioShack and Long John Silvers national commercial spots and publications▪ Managed promotion materials and corporate videos for General Nutrition Centers, Inc. (GNC) and Bobrick, Inc.▪ Handled over $1M in annual revenue, with many clients spending $75K per month in print publications▪ Reduced monthly advertising error rate to 0% through redesigning the production process▪ Liaison between vendors, production, client services and procurement

Jenny Macbeth Skills

Social Media Marketing Blogging Facebook Social Networking Email Marketing Social Media Leadership Project Management Marketing Advertising Public Relations Online Marketing Integrated Marketing Microsoft Office Wordpress Marketing Communications Google Analytics Management Event Planning Digital Marketing Marketing Strategy Editing Web Marketing Corporate Communications Marketing Research Web Content Seo Event Management Internal Communications Digital Media Creative Direction Recruiting Copywriting Strategic Communications Training Program Management Research Customer Service Newsletters Online Advertising Creative Writing Google Adwords Google+ Hootsuite Adobe Creative Suite Employee Training Media Relations Press Releases Time Management

Jenny Macbeth Education Details

  • Carlow University
    Carlow University
    Business Administration
  • Carlow University
    Carlow University
    Sociology With Minor In Communications And Minor In Business Management
  • Bradford
    Bradford
    Business With Computer Specialization
  • East Allegheny High School
    East Allegheny High School

Frequently Asked Questions about Jenny Macbeth

What company does Jenny Macbeth work for?

Jenny Macbeth works for Materials Research Society

What is Jenny Macbeth's role at the current company?

Jenny Macbeth's current role is Marketing and Communications at Materials Research Society.

What is Jenny Macbeth's email address?

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What is Jenny Macbeth's direct phone number?

Jenny Macbeth's direct phone number is +141221*****

What schools did Jenny Macbeth attend?

Jenny Macbeth attended Carlow University, Carlow University, Bradford, East Allegheny High School.

What are some of Jenny Macbeth's interests?

Jenny Macbeth has interest in Social Services, Blogging, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Photography, Poverty Alleviation, Arts And Culture.

What skills is Jenny Macbeth known for?

Jenny Macbeth has skills like Social Media Marketing, Blogging, Facebook, Social Networking, Email Marketing, Social Media, Leadership, Project Management, Marketing, Advertising, Public Relations, Online Marketing.

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