Reporting to C-level executives, I led Vention’s in-house design studio, overseeing a multidisciplinary team of ten designers and driving the company’s visual strategy across all brand touchpoints. I guided the company through a global rebrand and continued to shape cohesive design systems, foster cross-functional collaboration, and execute high-impact projects that strengthened Vention’s industry positioning.📌 Partnered with Pentagram on foundational rebrand assets, extending them into a comprehensive design system applied across a 200+ page website, marketing collateral, external and internal platforms.📌 Ensured stakeholder alignment and execution quality by collaborating closely with development, marketing, sales, and HR teams to support business objectives.📌 Integrated ChatGPT and Midjourney into the team's workflows to expand the brand asset library and create a cohesive, ownable image series.📌 Delivered high-impact creative work, including the award-winning State of AI interactive report (Webby Award, Readymag Website of the Year, Awwwards Honorable Mention) and a comprehensive brand portal.

Led an interim brand refresh to address inconsistencies, better align the company’s visual identity with its high-profile client portfolio, and reinforce brand presence ahead of a global rebrand. Centralized the design function, streamlining workflows, enhancing quality, and elevating design standards company-wide to ensure consistent visual communication.

For the love of craft and hands-on creation, I take on freelance projects, providing comprehensive brand strategy, identity design, and UI/UX for a diverse range of clients — from fashion and hospitality to real estate and tech — with a focus on cohesive and impactful visual storytelling.

Partnering with the executive team, I guided Oxford through a full-scale rebrand, developing and implementing a strategic brand vision and expressive identity that reinforced the agency’s competitive edge in the New York real estate market. 📌 Led the comprehensive redesign of the company website, internal CRM, and client-facing materials, significantly improving user experience, engagement, and agent adoption rates. 📌 Managed a small team of freelance designers and copywriters, working closely with the development team to ensure pixel-perfect execution and brand continuity across all touchpoints.

At Stateless, an NYC-based fashion design and consulting agency, I collaborated closely with the Creative Director to develop cohesive, story-driven brand identities for emerging fashion brands. I worked with cross-functional teams and external partners to create digital and packaging assets that aligned with business goals and product aesthetics, ensuring these brands were fully equipped for successful market launches.

Collaborated with over 15 startups across four cohorts at this NYC-based venture fund and retail tech accelerator. Refined visual identities and turned early concepts and data into polished investor-facing materials that effectively communicated each brand’s growth potential and value proposition.

Conducted a brand audit and created a new visual identity, responsive website, and marketing materials, reinforcing this nonprofit tech company’s brand presence and growth. Designed two mobile apps enhancing donation processes and user engagement for 501(c)(3) organizations, including Planned Parenthood and the Malala Fund.

IdLab is a Milan-based boutique studio specializing in visual design, communication, education, and exhibitions. During my two-month internship, I contributed to a range of projects, from creating daily social media content to designing a digital archive that streamlined content organization and improved accessibility.