I’m Jenny, a researcher and co-founder of @Huella Delta, a think-and-do tank dedicated to transforming knowledge into practical and effective solutions for rural and environmental challenges.My focus is on applying sociology and social sciences to real-world problems, with a comprehensive perspective that connects business, conservation, and sustainable livelihoods. The sociological lens allows us to understand the social and contextual complexities behind sustainability challenges, providing in-depth and practical analysis to design solutions tailored to the needs of communities and their environment.With interdisciplinary training in Business Administration, Social Sciences, and Rural Sociology, I work to ensure that scientific knowledge addresses problems and promotes inclusive, profitable, and regenerative business models.At Huella Delta, we help rural and business organizations build fair market relationships by designing conservation and development strategies that respect biodiversity and community autonomy. We believe in the power of applied research, co-creation, and horizontal collaboration to achieve concrete results that protect biodiversity and strengthen rural economies.My mission is clear: to transform knowledge into action for lasting and sustainable impact. If we share goals, I would love to connect and explore ways to collaborate.