Jenny Mirmelstein Email & Phone Number

United States

Hillburn, Ny, Us

Teacher of hot power yoga, yin, meditation, yoga philosophy, and more.

Teacher of hot power yoga, yin, meditation, yoga philosophy, and more.

Sarasvati Sisters is a community-based organization that provides yoga classes, workshops, retreats, and more to anyone interested in deepening their understanding of self. Our mission is to give back to our community, offer multiple opportunities to practice the philosophy and values of yoga, and teach some amazing movement classes. Check us out at sarasvatisisters.com.

Develop and implement strategic, comprehensive and integrated communications and public relations initiatives for Suffern Central School District through Rockland BOCES. Member of leadership team, responsible for all communications efforts for a school district with 4000 students reporting directly to the Superintendent of Schools. Manage all marketing, communication, branding, social media, video productionand web content creation. Social media accounts grew more than 50% under my tenure.Develop and implement strategic, comprehensive and integrated communicationsand public relations activities that increase awareness of District programs andofferings such as superintendent meetings, community events, student-led programming.Write, photograph, edit and assist in the design of quarterly District magazine.Crisis communications expert.Oversee strategic press outreach and all written and multimedia communication pieces.Liaison to lawmakers, community members & media outlets and other outside organizations.Lead presentations on a variety of topics for teachers, staff, and students. Topics include social media dos/don'ts, understanding public relations, how to produce social media campaigns, writing for persuasion, among others. Supervise the marketing efforts for the Rockland BOCES Practical Nursing Program, consistently doubling enrollment through targeted advertising and social media campaigns. Consistent award winner for state and national public relations awards Successfully organized, launched and promoted a District name change which included work in media relations, government relations, and community outreach. Planned and executed the redesign and launch of a new website

Chanhassen, Mn, Us

Guiding students in a variety of classes and workshops. Train new teachers. Support department head with event planning and execution and development of new programs.

Montebello, New York, Us

Marketing and brand manager for The Byne Group, a creatively driven, strategic branding, advertising, PR and web design firm that connects organizations to their audiences.

Cleveland, Oh, Us

Provided marketing and public relations management to adult continuing education arm of major university in Cleveland, OH. Organized, wrote, edited and oversaw design of all major collateral materials, including course catalogs and brochures, print ads and email marketing campaigns. Interacted with University departments and local businesses for co-sponsorship opportunities. Managed designers, printers and mail house partners.

Consulting firm focused on helping small businesses with all aspects of marketing, public relations and communications efforts. Clients include, Positive Steps Pediatric Occupational Therapy Center (www.positivestepsot.com); hOMe Yoga Experience (www.homeyogaexperience.com), Zensational Kids (www.zensationalkids.com) and PTatric Therapy.

Us

Responsible for day to day marketing and public relations efforts for the college including:Weekly email newsletters to constituentsWriting press releases, collateral materials and web copyOngoing outreach to media outlets; story pitches, calendar updatesContinuous interaction with other community groups for cross-promotion of events and activitiesOrganized, wrote and oversaw design of course catalogs and materialsCreated and maintained strategy to increase awareness and attendance for college programs, events and faculty, including commencement exercises, guest speakers and semester course offerings

Editor of bi-annual sorority magazine

Köln, Nordrhein-Westfalen, De

Hired to revamp public relations department and garner publicity surrounding the business of Birkenstock, as well as the product, and to be a spokesperson to all media outlets.Obtained a front page story in the Money section of USA Today, as well as subsequent business and fashion stories in mainstream publications including, People, GQ, Self, Gotham, Real Simple, Associated Press, Elle, top 10 newspapers, among others. Developed relationships and stories with trade publications Footwear News, Footwear Plus, Women’s Wear Daily, Footwear Business, Brandweek and placed business stories on a monthly basis across these publications.Created marketing and publicity plan surrounding the 30th anniversary of the Birkenstock Arizona sandalDeveloped celebrity-designed Arizona sandal promotion benefiting the Elizabeth Glaser Pediatric AIDS Foundation. Celebrity participation included Cindy Crawford, Jeff Probst, Ray Romano, Robin Williams, Mickey Hart, Chris Issak, and more. Planned and executed national sponsorship at the music festival Bonnaroo, with a multi-faceted campaign featuring a musician-designed shoe auction, and an on-site retail store. Served as primary festival contact and team manager. Responsible for developing and sustaining partnerships with other like-minded brands, charities and organizations to further Birkenstock’s consumer reach. National Geographic, Environmental Media Association, Cooper Hewitt National Design Museum among them. Enhanced company relationships with television and film costume designers and celebrity assistants, resulting in more product placement across the entertainment spectrum.Organized and implemented new product showcases in New York City, targeting all fashion and national press outlets.Event coordinator for product launch parties, trade shows and corporate sponsorships Redesigned press kit used for all outreach, trade shows and mailings, composed company key messages and media trained executive spokespeople.

San Francisco, Ca, Us

Clients included Intuit, Horizon Organic Dairy, Toysrus.com, Inktomi, Excite@Home, among othersDeveloped and implemented public relations plans, strategies and account programs for clients including product and website launchesManager and main point of contact for clients and vendors, managing budgets up to $500KPrimary media contact and secondary spokeswoman for clientsPitched and secured media coverage with top tier publications, broadcast outlets and analyst firms including:BusinessWeek, CNN, The New York Times, Wall Street Journal, USA Today, The Oprah Winfrey Show, The Today Show, Parents Magazine, top market newspapers and targeted trade publicationsManaged clients’ special events programs, conference and trade show attendance, award nominations, executive level speaking engagements, press briefings, media tours, photo shoots and press conferencesHandled quarterly and yearly earnings announcements and media outreach for public clientsGenerated press materials ranging from company background information to news releasesSupervised account teams of up to six people and provided detailed status reports of all activityMember of the business development team created to pitch and win new business

Created public relations activities to generate interest and exposure for Fox Kids Network and Fox Family ChannelOrganized and facilitated co-branded, cross-country road tour and publicity campaign for Wal-Mart and Fox Kids Power RangersPitched and secured press coverage for TV shows and specials in publications including TV Guide, Hollywood Reporter, CNN “Showbiz Today” and top 25 local market newspapersCoordinated activities for the annual Television Critic’s Association Press TourLiaison to other company departments including licensing, marketing, programming, legal and development

Ba, Communications

Education record

Education record