Jenny M. B. Email & Phone Number

– Oversees content and strategy for Allen Institute's digital channels including social media, website, and digital marketing.– Develops integrated outreach plans and manages timelines and deliverables across teams.– Manages digital team responsible for website and social media.– Leads website content management, strategy, and optimization.– Coordinates, trains, and manages website content contributors across 20+ teams from multiple business units.– Supports and coordinates SEO, SEM, digital advertising, and digital analytics across platforms.

Greater Seattle Area

– Managed all social media channels and content calendar for the Allen Institute including Facebook, Twitter, Instagram, YouTube and LinkedIn– Developed and executed organic, paid, and branded social campaigns– Fostered relationships with key social influencers– Managed and developed website content for alleninstitute.org– Led internal stakeholder reviews for web and social content– Produced videos, animations, written stories, and emerging interactive digital content– Produced regular analytics reports for web and social engagement– Coordinated SEM and SEO strategy with digital and content stakeholders

– Developed and executed strategic integrated outreach plans across social, email, and web. and – Managed editorial content calendar and digital content strategy– Managed website content through Plone and WordPress CMS + supported site migration– Coordinated a community of digital content contributors across the state including photographers and community managers– Led social and digital training to park volunteers – Led online fundraising efforts resulting in $29,000 raised in 24 hours during the GiveBIG – Supported email outreach efforts through Constant Contact to ~150,000 subscribers – Produced video, graphic design, photography, and copy for digital channels

Greater Seattle Area

* The title that more accurately describes this role is "Digital Strategist & Content Manager"– Managed and populated all content for the official (award-winning) Upstream Music Fest + Summit app and website– Project managed app and website development with multiple content stakeholders including sponsors, contract developers, designers, and brand teams.– Executed and reported on marketing and engagement plans– Developed and executed SEO strategy– Executed email marketing through Marketo– Managed external SEM and paid social consultants– Supported and coordinated creative digital asset development across digital platforms

Greater Seattle Area

ONLINE COMMUNITY MANAGEMENT & ENGAGEMENT:• Spotlights teachers in the community through blog articles, social posts, newsletter, and email • Leads and joins online discussions on topics central to program goals • Coordinates earned media opportunities • Responds to community feedback through comments and emailsDIGITAL CONTENT STRATEGY• Develops integrated content strategy for all digital accounts including blog, newsletter, Facebook, LinkedIn, YouTube, Pinterest, and Medium• Creates and manages content calendar CONTENT PRODUCTION • Develops engaging digital graphics, videos, and gifs • Lead copywriter for digital channels

Seattle

General Communications Experience:– Developed and executed integrated outreach plans– Supported social media management– Contributed to website content– Developed and distributed print outreach to customers– Supported media pitches– Drafted press releases– Supported digital advertising– Followed brand guidelines and worked with designers to create assets– Staffed in-person events– Supported all-employee internal communicationsAwards & Recognition:Recognized for producing the top utility tweet in the nation in Feb. 2015 and the top four utility tweet in the nation for May 2014 by Intelligent Utility

University Of Washington

CONTENT CONTRIBUTOR:• Writes articles, conducts interviews and produces digital video for media blog• Attends local and national conferences such as SXSW and Entrepreneur University to report on digital media trends, interactive culture and design

Greater Seattle Area

- Taught preschool-aged children with a blended Montessori and Reggio Emilia approach- Led community events- Led parent-teacher conferences

Master Of Communication, | Communities And Networks, 3.7 Gpa

The Communication Leadership program houses two degree emphases in digital media and creative engagement. The program guides professionals.

Ba Elementary Education K-8 | Certified Residency Teacher, Elementary Education And Teaching, 3.3 Gpa