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I am experienced in promotional planning and execution for retail accounts and ecomm platforms, data analysis, brand ambassadorship, and budget management. I enjoy identifying opportunities to earn customer awareness, activation, and loyalty. Before joining the corporate workforce, I was an NCAA Division I student-athlete and class valedictorian at North Carolina Central University. I studied Business Administration with a concentration in Marketing, served as the SAAC President, co-founded two businesses, and maintained a 4.0 GPA. Outside of work, talk to me about gardening, sports, and bartending.
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Deal Integration Lead- North AmericaShell May 2023 - PresentLondon, England, Gb -
Brand AmbassadorRise Brewing Co. Nov 2020 - PresentStamford, Connecticut, UsWhile living in New York, Florida, Texas, and North Carolina, I have introduced customers to RISE at events ranging from beach pop-ups to marathons to food festivals. -
Coach- Rangers Youth AcademyTexas Rangers Baseball Club Jan 2023 - Apr 2023Arlington, Texas, Us -
Cross-Brand Marketing And Internal ProspectingWayfair Aug 2022 - Mar 2023Boston, Ma, UsAnalyzed cross-selling opportunities by identifying customers with a high-affinity for specialty and luxury brands within the Wayfair customer base. Improved their shopping experience by introducing them to our specialty and/or luxury retail brand (AllModern, Birch Lane, Joss & Main, and Perigold) that is most likely to fulfill and inspire their unique style preferences. -
Associate Brand Manager- Birch LaneWayfair Aug 2022 - Jan 2023Boston, Ma, UsIn the absence of a Brand Manager following the August 2022 RIF, I leaned in to help the Birch Lane Marketing team document and prioritize touchpoints for inclusion in a previously-planned visual identity update and brand refresh.
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Senior Analyst For Targeted PromotionsWayfair Jan 2021 - Jul 2022Boston, Ma, UsI managed the analysis, reporting, A/B testing, and road mapping for Targeted Offers. For Wayfair's Specialty Retail Brands- AllModern, Birch Lane, and Joss & Main- I targeted distinct segments of customers with right-sized and strategically-timed promotions designed for acquisition, activation, retention/loyalty, and re-engagement.
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Instructor- Astros Youth AcademyHouston Astros Nov 2017 - Dec 2020Houston, Texas, UsAs a Part-time Instructor at the Astros Youth Academy, I leveraged my NCAA DI softball experience to train and coach youth baseball and softball players. I had the opportunity to work at a MLB PlayBall Event (2017 World Series G4), coach in a RBI Softball Regional and World Series Tournament (2017), assist with the Houston Astros Fan Fest (2018, 2019, 2020), and instruct at the Houston Astros Buddies Clinic (2018, 2019). -
Retail Promotions Manager- LubricantsShell Jul 2019 - Sep 2020London, England, GbManaged US and Canadian National Retail Promotions for Shell's leading motor oil brands- Pennzoil, Quaker State, and Shell Rotella.
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Retail Channel Marketing ManagerShell Jul 2019 - Sep 2020London, England, GbResponsible for the marketing plans and tradeshow activations for hardware, home, convenience store, warehouse distributor, and Canadian accounts.
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Global Marketing AnalystShell Feb 2018 - Jul 2019London, England, GbAs the global marketing analyst for the market leader in Heavy Duty Diesel Engine Oil (HDDEO), I distributed Quarterly Brand Reports, developed Shell Rimula and Shell Rotella video marketing assets, supported the Shell Starship Initiative and 'Not All Oils are Created Equal' campaign, and managed the team's marketing budget.
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Cpfr AnalystShell Jul 2016 - Jan 2018London, England, GbOn the Shell Retail Lubricants Customer Excellence team, I was responsible for the Vendor Managed Inventory (VMI) for several key retail accounts, distributing forecasting reports to customers, and creating internal and external OTIF performance scorecards. During my 18 months, I reduced Vendor Non-Compliance (VNC) violations and fees for my accounts.
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Numark Brand Management InternAltria May 2015 - Aug 2015Richmond, Virginia, UsDuring my Brand Management internship, I assisted in the marketing analysis of industry-leading tobacco brands, specifically MarkTen. I analyzed the Direct Mail strategy and made recommendations to optimize the spend by increasing efficiency and effectiveness. I also worked with a cross-functional team to develop innovative and creative MarkTen Point of Sale pieces. -
Marketing Research InternLord Corporation May 2014 - Aug 2014Cary, Nc, UsDuring my summer Marketing Internship with LORD, I conducted secondary market research on the Heavy Duty Trucking Industry and presented recommendations for application opportunities within the category. -
Brand AmbassadorNum Num Sauce May 2014 - Aug 2014As a brand ambassador for this small company, I prepared food and performed cooking demonstrations using Num Num sauce; I distributed samples and discussed the product with customers at Whole Foods Market, the Fresh Market, and Southern Seasons. I worked closely with grocery buyers at the different stores to keep the shelves stocked. I averaged over 30 product sales per demonstration.
Jenny Tracy Skills
Jenny Tracy Education Details
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North Carolina Central UniversityMarketing -
Cornell UniversityGeneral
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Squared OnlineMarketing
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Charles UniversityPhilosophies Of Leadership
Frequently Asked Questions about Jenny Tracy
What company does Jenny Tracy work for?
Jenny Tracy works for Shell
What is Jenny Tracy's role at the current company?
Jenny Tracy's current role is North American Deal Integration Lead.
What is Jenny Tracy's email address?
Jenny Tracy's email address is jt****@****air.com
What is Jenny Tracy's direct phone number?
Jenny Tracy's direct phone number is +154180*****
What schools did Jenny Tracy attend?
Jenny Tracy attended North Carolina Central University, Cornell University, Squared Online, Charles University.
What skills is Jenny Tracy known for?
Jenny Tracy has skills like Teamwork, Powerpoint, Public Speaking, Social Networking, Microsoft Word, Leadership, Time Management, Microsoft Excel, Social Media, Microsoft Office, Research, Community Outreach.
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