Jenny Ong Email & Phone Number

• Provided thoughtful, actionable insights through primary and secondary data sources to support omni-channel business strategy, business planning, go to market materials, and innovation• Managed organizational category and consumer research strategy; work closely with Innovation and Brand to define objectives for research, identify appropriate research partner (when applicable), design and develop research, synthesize responses, and deliver findings and recommendations• Utilized syndicated data, retailer POS data, and insights gleaned from category and consumer research to develop deep understanding of retail sales environment, deliver best in class category reviews, and new item presentations• Oversaw category management and digital analytics tools to support brick and mortar retailer and e-Comm strategy and execution• Leveraged Amazon Seller Central Brand Analytics and Business Reports for ongoing measurement of KPIs, keyword performance, campaign performance, and shopper behavior • Served as SAP implementation (from NetSuite) team member to define, design, develop, and test business intelligence requirements

Houston, Tx

• Managed Sysco’s annual research budget to provide category, operator, and patron insights to win and support awarded category captaincies; insights gleaned from foodservice research used to develop customer segmentation, patron decision trees, and understanding of operator’s attitude and usage• Secured captaincy for 4 categories, 50MM cases (~$1B) business; following captaincy award, responsible for $125MM Baking Mix category• Led large scale studies to support K-12 and c-store channels; examples include: innovation and line extension concept tests, Nature Valley packaging study, snacking A&U, better-for-you A&U, and dairy far out innovation (beyond yogurt)• Conducted consumer listening via Brandwatch and leveraged Mintel Menu Insights and industry reports to identify trends and round out insights gleaned from primary research• Supported best-in-class “Insights on Tap” by developing category decks and one-page infographics to arm sales team with proprietary data to optimize selling efforts• Developed external presentations for leading retailer partners to influence category assortment and placement decisions to increase presence of GMI in c-stores and foodservice outlets• Served as SME on external data sources (eg. Nielsen, NPD DecisionKey, NPD Crest)

Houston, Tx

• Identified and monitored category trends, growing segments, and consumer groups through custom buyer segmentation analysis utilizing Nielsen scan and panel• Supported development of new item selling materials by building compelling, data-driven sales stories

• Analyzed sales and shopper behavior trends through use of syndicated data, primary, and secondary research sources to develop and deliver actionable insights and recommendations to inform business development strategy • Partnered with retailers to drive growth through distribution, shelving, merchandising, and pricing optimization and execution

Bachelor Of Business Administration (Bba), Marketing

Education record