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Right brain/left brain marketing leader with 20+ years of hands-on experience creating, planning and executing campaigns and launches in support of strategic growth. Expertise includes the successful quarterbacking of highly integrated brand identity, storytelling, re-brands, print, video and digital campaigns – from strategic conception to tactical completion – that differentiate brands and create preference.I combine a breadth of client-side and agency experience with an orientation towards creativity, service and fun, while solving business problems through partnerships, design and technology. Categories: Medical and healthcare, beauty and fragrance, consulting and professional services, B2B, B2B2CStyle: Enthusiastic, creative, curious, collaborative, get-it-doneSpecialties:Elevating teams and building trusting relationships with clients and colleaguesFostering best-in-class creative solutions through learning, teaching and collaborationFacilitating decision-making and building consensus between key stakeholders, cross-functional teams and vendorsServing as a brand guardian and representativeSynthesizing complex information quicklyCompanies/departments in transition through M&A, turnaround, re-branding, high growth, or change management initiatives
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Senior Account DirectorHunt Adkins Nov 2023 - PresentMinneapolis, Mn, UsHunt Adkins is a creative brand consultancy. We solve business problems by interweaving modern culture, commerce and technology for future-defining brands. -
Senior Account DirectorAvalere Health Oct 2023 - Nov 2023London, England, GbAvalere Health is a leading global commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our 1,500+ experts combine their knowledge and expertise across its core disciplines—Consulting; Medical; Policy, Access, Value, and Evidence; Marketing; and Digital Experience Technology—to create the connections that make better health happen. We partner with clients to navigate the complex and rapidly changing healthcare ecosystem. We help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives. -
Account DirectorStonearch May 2021 - Oct 2023Minneapolis, Mn, UsWe imagine a healthier world and create the connections to make it happen.StoneArch was acquired by Fishawack Health in 2021, and rebranded to Avalere Health in 2023. -
Account SupervisorStonearch Apr 2018 - May 2021Minneapolis, Mn, UsAt StoneArch, health is our passion. Clarifying the complex, our reflex. Keeping humanity in the business of health, our mission. Contribute to agency growth and profitability by acting as a liaison for complex health care client accounts, to ensure their objectives by fostering best-in-class creative solutions and productive partnerships. A 4A's agency.Nurture and grow relationships by developing a deep understanding of clients’ business, objectives, go-to-market strategies, messaging, positioning, products, audiences, competitors and market.Provide clear creative direction and inspiration to internal teams, and present and deliver creative work, providing insights, context and rationale for evaluation and recommendation.Project and plan for campaign lifecycles from business development to final delivery. Relationship building, forecasting, tracking, reporting and managing all client billings to grow business.3M Health CareAxogenCelcuityColoplastComfort MedicalDrägerElektaGore MedicalHillrom (now a part of Baxter)Intuitive SurgicalOptumRallyTeleflexUnitedHealthcare
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Director Of MarketingPinky Swear Foundation Jun 2015 - Apr 2018Edina, Minnesota, UsResponsible for planning, development and implementation of marketing strategies, communications, partnerships and PR to raise awareness and funding to help kids with cancer and their familiesOversaw development and implementation of all marketing materials and services, including the launch of new market areas in the U.S., in conjunction with Program, Philanthropy, Development, Operations and FinanceExpanded brand reach and awareness through storytelling and promotions with corporate sponsors and strategic partners such as Love Your Melon, Hy-Vee, Mall of America, Wiley Wallaby, NutriSource Pet Foods, the New York Yankees and SkylineDirected agencies and staff efforts in print and digital marketing, partnerships, PR, social, email, video, and advertising, and coordinated across both strategic and tactical levels to meet annual goals -
Marketing ManagerIllume May 2012 - Jun 2015Minneapolis, Minnesota, UsBuilt a cult brand by developing marketing strategy that up-branded Illume and created preference in the competitive home fragrance and beauty marketplaceDesigned and executed integrated marketing plan and campaign budget including digital, print, PR, blogger, event, catalogs, sampling and trade show tactics to bring new products and brands to market, improve customer experiences on- and offline, increase engagement and grow market shareOwned and managed B2C and B2B ecommerce sites including 2014 redesign/launch and marketing automation integration, content strategy, promotions, email, social, mobile, SEO/SEM, remarketing, sweepstakes, and affiliate marketing programs with P&L responsibilityExpanded reach and consumer base with strategic e-commerce, retail and cause marketing partnerships including Allure Sample Society, baublebar.com, Be The Match, Birchbox, Boxycharm, b-glowing.com, Facebook, Go Mighty, Oprah Circle of Friends, POPSUGAR Must Haves, Refinery29, Sephora, SheFinds, STORY, Sweet Paul and Yellow ConferencePartnered with Sales and Creative to devise tools, trade show presence and collateral to support wholesale sales force, showrooms, private label, specialty gift retailers and retail consumersCollaborated with retailers and cross-functional teams including Creative, Sales, Product Development, Customer Service, Finance, Manufacturing and Shipping to maintain brand integrity, build consensus internally and maximize budget -
Account SupervisorKruskopf & Company Jun 2010 - Jan 2012Minneapolis, Mn, UsEnsured the satisfaction of client relationships by overseeing accounts and providing strategically sound branding and advertising that uncovered the simple truth of who clients are and what they need to be. Magnet 360 partner agency3M (Medical Tape; Skin & Wound Care)Ameriprise FinancialCargill (Strategy & Business Development)Columbia ManagementFuji YaI See Me!RJF Agencies (Marsh & McLennan)Transamerica Retirement Management -
Manager, Client ServicesModern Climate Dec 2006 - Jun 2009Minneapolis, Mn, UsServed as primary point of contact between clients and agency with responsibility for ensuring integrated B2B and direct-to-consumer campaigns, re-brands and product launches were on-brand and exceeded expectations within requirements. A 4A's agency.St. Jude MedicalEmpi Recovery SciencesThe City of Minneapolis - Clean City MinneapolisStyled SimpleHarland Clarke/Liberty Enterprises -
Marketing Communications ManagerMinnesota Diversified Industries Oct 2005 - Nov 2006Minneapolis, Mn, UsRecruited to $40M non-profit to define and strategically communicate value proposition through a re-brand and communications plan consistent with aggressive growth and diversification strategy in support of mission to create jobs for people with disabilities. -
Marketing ManagerManchester Companies Sep 2000 - Oct 2005UsDeveloped and executed integrated marketing plan to increase turnaround management engagements for companies in distress and build investment banking offering. Executed marketing communication plan for launch of IT consulting firm Nuvolution, including identity, collateral and web design, creation of e-mail marketing and contact databases, press releases, templates, presentations, and maintenance of all materials.AGA MedicalFair IsaacJUUT SalonspaKids HairTiro Industries
Jenny Peters Skills
Jenny Peters Education Details
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Loyola University MarylandSpecializing In Advertising -
Benilde-St. Margaret'S SchoolCollege Prep
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Istituto Lorenzo De' MediciHistory
Frequently Asked Questions about Jenny Peters
What company does Jenny Peters work for?
Jenny Peters works for Hunt Adkins
What is Jenny Peters's role at the current company?
Jenny Peters's current role is Sr. Account Director at Hunt Adkins.
What is Jenny Peters's email address?
Jenny Peters's email address is je****@****ers.com
What is Jenny Peters's direct phone number?
Jenny Peters's direct phone number is +161291*****
What schools did Jenny Peters attend?
Jenny Peters attended Loyola University Maryland, Benilde-St. Margaret's School, Istituto Lorenzo De' Medici.
What are some of Jenny Peters's interests?
Jenny Peters has interest in Social Services, Writing, Design, Skiing, Cooking, Children, Human Rights, Environment, Photography, Music.
What skills is Jenny Peters known for?
Jenny Peters has skills like Integrated Marketing, Email Marketing, Marketing Communications, Advertising, Interactive Marketing, Marketing, Marketing Strategy, Press Releases, Cross Functional Team Leadership, Content Strategy, Product Launch, Brand Development.
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