Responsible for developing and executing all aspects of Damar’s strategic outreach and visibility projects plans as well as initiating and implementing public relations and internal communication campaigns in collaboration with internal and external partners.

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Chief communications and marketing strategist for City Financial Corporation and its 4 wholly-owned subsidiaries. Managing an in-house creative services agency, I advise on and create communications and marketing tactics for 10 distinct divisions and over 130 salespeople, including developing sales literature, digital and social media tools, website(s) and e-channels, paid advertising, public and media relations. Member of senior management team, leader of crisis management team and company spokesperson.

Generated increased awareness, client base and revenue within the client sector that is migrating toward online service and away from traditional brick-and-mortar banking; led 7 direct reports and co-led the 28-member marketing department; solely accountable for a $1.2 million budget. Connected clients to the bank by utilizing innovative marketing strategies while employing the discipline of strategic marketing planning and financial acumen for the practice of community and brand building. Facilitated a stable image by serving as community marketing liaison during merger and acquisition (M&A) activity.

Facilitated a very successful annual campaign by utilizing innovative communication, marketing and events while project managing the entire life cycle, from initial conceptualization and strategy development to execution and completion.

Provided a critical re-branding by identifying existing public image through conducting national research and analysis and establishing and executing numerous initiatives that successfully aligned image with a positive and realistic perception. Served as the voice of the Congregation at national conferences and conventions. Ensured smooth administrative operations by directing the activities of the administrative staff, creating and administering budgets and meeting any established deadlines.