Jenny Odom Email & Phone Number

Bend, Or, Us

Bend, Oregon, United States

Providing clients with professional services including strategic communications, public relations, executive support, project management, brand management, digital media and design, and writing and editing.

Atlanta, Georgia, United States

High-energy, collaborative, and nimble communications professional that leads strategy across key channels for the Atlanta BeltLine, one of the largest urban redevelopment projects in the country and a top destination in the city.• As the Interim Communications and Media Relations Director, lead interdepartmental teams and consultants across all levels of the organization to develop and execute strategic communications plans company wide.• Direct media relations strategy and manage public relations firm with marked growth in coverage around community impacts, alternative transportation, and arts and culture.• Serve as the first point of contact and manager for all media inquiries. Maintain relationships with key journalists at the local, regional, and national levels.• Advise and work closely with the CEO to position the organization as a thought leader through dozens of executive speaking opportunities annually.• Lead cross-departmental teams of 20+ internal members and consultants to produce multiple milestone events each year showcasing BeltLine progress for audiences up to 70,000 people.• Supervise and execute communications campaigns-and manage crises-around one of largest affordable housing efforts underway in the city with the goal or creating or preserving 5,600 affordable units.• Manage branding, messaging, and media for multiple economic development initiatives impacting thousands of businesses and developers with the goal of breaking down historical barriers to success for entrepreneurs. • Direct communications, marketing, and advertising strategies for the largest free, temporary public art exhibition in the south, Art on the Atlanta BeltLine, along more than 13 miles of open trails. • Write thought leadership articles, op-eds, press releases, and blogs.• Build trust in the BeltLine brand and create advocates by ensuring brand style, voice consistency, and transparency across all communications platforms and topics.

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

Implemented a comprehensive marketing strategy across multiple platforms, to include the overhaul of the website both strategically and physically; establishment of social media; the introduction of two major campaigns; and increased signage and consistency in business promotion, all leading to a 15 fold increase in website traffic, enhanced brand awareness, new clients, and closed transactions. • Contracted to work on Atlanta BeltLine, Inc.’s downpayment assistance program, including collaboration on building a separate website and all new branding; developing and publicly presenting educational materials; and extensive, targeted community outreach.• Developed branding, marketing materials, and website for Committed to Communities, an event promoting homeownership in Atlanta BeltLine neighborhoods; resulted in TV & print media coverage and home sales.

Greater Atlanta Area

Spearheaded all marketing and communications strategy and implementation for this multi-million dollar real estate company; developed, designed, implemented, and managed all targeted marketing elements, including media relations, press releases, social networking, website content, team blog, email campaigns, advertisements, collateral, signage. Monitored, analyzed and produced quantitative analysis to ensure marketing campaigns achieve desired ROI. • Managed a team of 4 employees—2 marketing and 2 office administration; responsible for professional development, hiring, and termination.• Through blogging, daily postings, and application of SEO principles, increased visibility of two blogs, two facebook fan pages, twitter, and other social media resulting in improved media coverage and brand awareness.• Marketing strategies showcased at national real estate conferences and published in real estate coaching books nationwide resulted in increased referrals and closed transactions.• Grew and sustained positive relationships with outside organizations to build public relations, negotiate jobs, and further the company’s technological edge. • In July 2010, the team opened up a new company, Ponce Realty, requiring a major rebranding, media and press announcements, and a added position as technology and marketing officer for new agents joining our company.

Designed and produced a full-color, 56-page, bi-monthly magazine; developed ads; coordinated artwork, photography, and production; and designed a comprehensive media kit targeting advertisers that generated dozens of ad sales. Increased readership in Atlanta market from a start-up to over 400,000 monthly travelers.

Greater Atlanta Area

Redesigned a 32-page, full-color quarterly magazine to reach an audience of 2,500 people throughout Georgia and the United States. Created all new marketing materials for a line of interior design templates.Design and advertising strategies resulted in increased product sales, renewed readership, and thousands of dollars in ad sales for this non-profit, professional organization.

• As a Rear Detachment Commander, provided leadership and support to over 150 Soldiers and their families while the unit deployed in support of Operation Iraqi Freedom; quickly established timely lines of communication and fostered a community spirit across three continents.• Frequently briefed superiors on long-range plans; developed unique training and management plans that set the standard for a 1,300 Soldier battalion; efficiently tracked daily actions resulting in streamlined operations.• As an Executive Officer, provided leadership and administrative support to over 150 Soldiers and their families; prepared weekly presentations and statistical briefings for superiors to brief; composed and assembled all company correspondence, including newsletters, articles, and announcements.• As a platoon leader, deployed in support of Operation Iraqi Freedom; served as a platoon leader to 32 Soldiers and as a Convoy Commander to hundreds of Soldiers and civilians; coordinated with reporters covering the Kuwait and Iraq theater.• Established management tools and tracking systems that increased efficiency at various levels in the work place, resulting in better care for and retention of our Soldiers; managed all administrative, medical, financial, legal, and deployment-related issues for Soldiers.