Jenny Shi

Jenny Shi Email and Phone Number

Award-Winning Paid Media Expert with Analytics, Brand and Performance Marketing background @ MediaJel
Jenny Shi's Location
Boulder, Colorado, United States, United States
Jenny Shi's Contact Details

Jenny Shi personal email

n/a
About Jenny Shi

Marketing professional with 11 years experience working in online advertising and digital analytics in CPG, E-commerce, Health and Wellness, Consumer Electronics, and Nonprofit - B2C, SMB and B2B, agency and client side. Proven accomplishments in planning, developing, executing, and managing all aspects of online marketing operations. A natural problem solver, bringing a blend of creativity, pragmatism, and relentless drive for improvement. Exceptional at team leadership and visionary at cultivating talent, enhancing workflows, and leveraging technologies to empower small teams and future-proof marketing programs. Client Experience: Charlotte's Web CBD, General Mills, Georgia Pacific, Electrolux, AeroGarden, I And Love And You, Big 5 Sporting Goods, UNICEF USA, UNFPA, American Cancer Society, Tracfone WirelessSpecialties: In-Housing Media Agencies, Online Advertising, Direct Response, Performance Marketing, Brand Marketing, Audience + Customer Segmentation, Compliance, Programmatic, SEM, Social Media, Brand Strategy, Market Research, Digital Analytics, Qualitative Analytics, Web Analytics, Ad Operations, Tag Management, Inventory + Pricing Negotiations, Project Management, Account Management, Team Leadership + Training

Jenny Shi's Current Company Details
MediaJel

Mediajel

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Award-Winning Paid Media Expert with Analytics, Brand and Performance Marketing background
Jenny Shi Work Experience Details
  • Mediajel
    Vp Of Media Strategy & Operations
    Mediajel Jul 2024 - Present
    Walnut Creek, Ca, Us
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  • Freelance
    Freelance Marketing & Media Consultant
    Freelance Jul 2019 - Present
    Provides marketing strategy, training and media services to clients focused on growing revenues and maximizing ROI. Gives product and marketing feedback for new, existing and work-in-progress innovations.
  • Charlotte'S Web
    Director Of Media (Head Of Paid Media)
    Charlotte'S Web Jun 2022 - Jul 2024
    Boulder, Colorado, Us
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  • Delve
    Senior Consultant
    Delve Mar 2022 - Jun 2022
    Louisville, Colorado, Us
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  • Charlotte'S Web
    Associate Director Of Media
    Charlotte'S Web Apr 2021 - Feb 2022
    Boulder, Colorado, Us
    Promoted into the position to grow ROI through development and activation of flexible plans adapting to changing priorities, emphasizing data-centric decision-making.Designed and deployed media plans, managed DSPs, SEM (paid search), paid social, analytics, ad trafficking, segmentation, tag management systems, agencies and vendors.
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  • Charlotte'S Web
    Senior Manager, Media
    Charlotte'S Web Jun 2020 - Apr 2021
    Boulder, Colorado, Us
    Promoted to scale in-house media services across newly acquired DTC brand CBDMEDIC and B2B brand CBD CLINIC.Led the deployment of Adobe Audience Manager and formulated cross-channel testing plans in tandem with Adobe Analytics and Adobe Target.
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  • Charlotte'S Web
    Paid Media Manager
    Charlotte'S Web Jun 2019 - Jun 2020
    Boulder, Colorado, Us
    Led the development of the in-house media agency and grew ROI for the CBD brand that launched the CBD industry.
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  • Imm - Ideas Made Measurable
    Associate Media Director
    Imm - Ideas Made Measurable Nov 2018 - May 2019
    Boulder, Colorado, Us
    New business lead for retail, wireless, beauty, and upscale home appliance brands, winning over $3MM in annual media budget. Developed the customizable media training program to market services to small and large external companies/brands.
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  • Imm - Ideas Made Measurable
    Supervisor, Media Performance
    Imm - Ideas Made Measurable Jan 2017 - Nov 2018
    Boulder, Colorado, Us
    Optimized bandwidth within a small team by decentralizing the media department and training team cross-functionally across digital and traditional media, ad operations and site tagging.
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  • Imm - Ideas Made Measurable
    Manager, Media Performance
    Imm - Ideas Made Measurable Jul 2016 - Jan 2017
    Boulder, Colorado, Us
    Promoted to enhance programmatic services and maximize ROI for clients.Expanded team expertise and research acumen through new data, technology and inventory partnership tests.
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  • Imm - Ideas Made Measurable
    Programmatic Media Buyer
    Imm - Ideas Made Measurable Dec 2015 - Jul 2016
    Boulder, Colorado, Us
    Programmatic specialist that managed, planned and optimized campaigns in multiple DSPs using various forecasting tools and interest clustering resources, with a primary focus in The Trade Desk, Google Ads and Dstillery.
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  • Zenithoptimedia Group I The Roi Agency
    Analytics Supervisor
    Zenithoptimedia Group I The Roi Agency Jul 2015 - Nov 2015
    London, London, Gb
    Managed a team of analysts to provide data-driven recommendations focused on maximizing ROI for our clients' businesses.Client Portfolio: American Cancer Society, Georgia Pacific, Farmers and Electrolux
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  • Zenithoptimedia Group I The Roi Agency
    Analytics Analyst
    Zenithoptimedia Group I The Roi Agency Aug 2014 - Jul 2015
    London, London, Gb
    Led pro bono client American Cancer Society to a successful 4x return on ad spend.Drove innovative tagging strategies to track and maximize impact of General Mills budget.Client Portfolio: General Mills (Pillsbury, Green Giant, Old El Paso, Progresso, Helpers), American Cancer Society and Gulf States Toyota
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  • Afc Love For Life
    Retreat Consultant, Youth Program Executive Committee
    Afc Love For Life Jan 2015 - Jul 2015
    Consults with the larger core team on site design and website tagging logic, annual theme/logo, and overall digital strategy and communications as a volunteer
  • Afc Love For Life
    Marketing Manager, Youth Program Core Committee
    Afc Love For Life Jan 2014 - Dec 2014
    Spearheads site design, annual theme/logo, and overall digital strategy as a volunteerManages a team to create content calendars and post creatives
  • Mcgarrybowen
    Junior Analyst - Digital
    Mcgarrybowen Jul 2013 - Aug 2014
    Client portfolio includes: United Airlines, Chase Private Client, Purina, Kraft, Chase Community Giving
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  • Askesis Development Group
    Marketing Intern
    Askesis Development Group Jun 2013 - Jun 2013
  • Pennsylvania State University
    Comm 410 Webmaster/Troubleshooter
    Pennsylvania State University Jan 2013 - May 2013
    Published all web blog contentTroubleshooted for all course individuals
  • Ifc Panhellenic Dance Marathon
    Concert/Event Manager For Apollo Benefitting Thon
    Ifc Panhellenic Dance Marathon Sep 2012 - May 2013
    Volunteered as the Concert/Event Manager for Fall and Spring recruitment concerts
  • Information Technology Services
    Its Lab Consultant
    Information Technology Services Aug 2011 - May 2013
    Assisted users with computer-related inquiriesOffered on-site, software tutorialsTroubleshooted software, scanner, and printer malfunctions
  • Propulsion Media Labs
    Production/Advertising Intern
    Propulsion Media Labs May 2012 - Aug 2012
    Malvern, Pa, Us
    Developed and performed audio and video production skillsExercised copy skills to produce published blogs and web copy according to company preferencesEstablished a self-motivated work ethic
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  • The Penn State Grace Notes
    President
    The Penn State Grace Notes Jul 2011 - Aug 2012
    University Park, Pa, Us
    Collaborated with a representative of AACFManaged budget allocationEvent/performance planning and logistics
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  • Sykes Enterprises, Inc
    Customer Service Representative
    Sykes Enterprises, Inc May 2011 - Aug 2011
    Tampa, Florida, Us
    Provided excellent customer serviceAnswered questions and followed through with requests and concerns
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  • The Home Depot
    Cashier
    The Home Depot May 2010 - Aug 2010
    Atlanta, Georgia, Us
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Jenny Shi Skills

Advertising Media Planning Programmatic Google Analytics Facebook Digital Marketing Digital Media Analytics Social Media Measurement Site Analysis Photoshop Mri Indesign Digital Strategy Market Research Copywriting Media Programming Microsoft Office Ad$pender Salesforce Radian6 Simmons Oneview Robert's Rules Of Order Newly Revised 10th Edition Qlikview Sql Microsoft Word Social Media Marketing Ad Trafficking Dynamic Retargeting

Jenny Shi Education Details

  • The Pennsylvania State University
    The Pennsylvania State University
    Telecommunications
  • Bloomsburg University
    Bloomsburg University

Frequently Asked Questions about Jenny Shi

What company does Jenny Shi work for?

Jenny Shi works for Mediajel

What is Jenny Shi's role at the current company?

Jenny Shi's current role is Award-Winning Paid Media Expert with Analytics, Brand and Performance Marketing background.

What is Jenny Shi's email address?

Jenny Shi's email address is ji****@****psu.edu

What is Jenny Shi's direct phone number?

Jenny Shi's direct phone number is +130386*****

What schools did Jenny Shi attend?

Jenny Shi attended The Pennsylvania State University, Bloomsburg University.

What are some of Jenny Shi's interests?

Jenny Shi has interest in Social Services, Children, Civil Rights And Social Action, Education, Science And Technology, Human Rights, Arts And Culture, Health.

What skills is Jenny Shi known for?

Jenny Shi has skills like Advertising, Media Planning, Programmatic, Google Analytics, Facebook, Digital Marketing, Digital Media Analytics, Social Media Measurement, Site Analysis, Photoshop, Mri, Indesign.

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