Helping brands reach their target audiences, tell their stories, and grow their customer relationships. fractional marketing support as needed to drive your business

Mentored and managed high-performing marketing and creative teams, fostering a collaborative environment and led professional development initiatives that improve team communication and productivity Spearheaded the development and execution of comprehensive marketing strategies, driving increase in brand awareness and a rise in customer engagement year-over-year Conducted in-depth market research and competitive analysis to identify key growth opportunities and optimize marketing efforts, leading to an increase in market share within targeted demographics Cultivated strategic partnerships and sponsorships with local field and national partnerships, enhancing brand visibility and driving an increase in event-related traffic to store locations Oversaw a multi-million dollar marketing budget, optimizing resource allocation and achieving a reduction in marketing costs while maintaining campaign effectiveness and ROI Identified and implemented emerging marketing trends and technologies, staying ahead of industry shifts and positioning Torchy's Tacos as a leader in the fast-casual dining sector

Stood up a new tech stack, loyalty program, CRM partner, social media influencers, and paid media to help bring the brand forward across all digital channels. Negotiated key deals with DoorDash, Ubereats, grubhub, Kansas City chiefs, and the Opry entertainment group to help increase sales and brand awareness.Established a monthly and quarterly business reviews to allow all key stakeholders to review KPI’s to ensure alignment on optimization opportunities.

Led an innovative and strategic marketing team that was responsible for building and managing impactful brand and content strategies across all marketing channels to help sell the google premier services we offeredTranslated the brand vision into compelling narratives and experiences that resonated with target audiencesOversaw the development and execution of a account based marketing strategy that included outbound prospecting, inbound lead follow-up, nurture campaigns, channel activities, live/virtual events, and robust engagement scoring

Responsible for the overall marketing strategy and measurements of success, that ensure the client vision are seen throughout everything we do, pushing the boundaries, building and extending their business, and maintaining relationships with key client partnersManaged a team of direct reports that were responsible for providing client strategy and maintain the P&L for a portfolio of top tech clients that included - Microsoft, Xbox, Minecraft, Surface Microsoft ads, and Advanced Micro Devices Performed market research that led to targeted campaign strategies around - Gen Z buying habits, small to medium size business’ post pandemic tech needs and consumer buying habits across all social platforms.Managed the largest global account in Salesforce Marketing Cloud in 2021 and 2022

Led and managed the Pizza Hut CRM and Loyalty teams, that were responsible for driving revenue growth, and delivering exceptional client service to foster and grow client relationships Partnered with social media brand influencers to create personalized content to the target audiences that connected the customer to the brand in new ways and led to revenue growthCollaborated with an integrated agency team (9) to create a best-in-class customer experience across all channels leveraging sponsorships with the NFL, NBA, NHL and NCAA

Proficient in leveraging marketing automation tools, CRM systems to optimize lead nurturing, conducting market research, establishing buyer personas, and customer segmentation to drive targeted and personalized marketing strategiesEffectively led and motivated the demand generation team to align with the company’s vision and goals. Rebranded the financial services company TG to Trellis. And redefined the communication strategy of a financial services portfolio that resulted in an 8-figure returnCreated multi-channel, multi-faceted nurture campaigns that drove attributable revenue growth, shortened sales cycles, and created a volume of qualified leads for sales funnel.

• Proactively managed a portfolio of top B2B clients ranging across industries including Bank of America, Thomson Reuters, Dex Media, Experian, Red Hat, and Bazaarvoice.• Established and maintained strong, strategic partnerships with the clients by ensuring the successful execution of deliverables, providing thought leadership on strategic planning initiatives, and engaging a cross-functional team to deliver high levels of overall service delivery.• Managed to a P&L and consistently demonstrated financial acumen through maintaining accurate pipeline and revenue projections in SalesForce• Leveraging a deep understanding of the industry, CRM practices, and demand generation practices allow me to interpret and guide clients based on data and facts.

• Managed the marketing teams across 4 business segments (Medical, Direct to consumer, Sport, and International) for a sports nutrition client• Strategically implemented marketing programs for medical practitioners, natural paths, natural grocers, specialty sport retailers, direct to consumer, professional sports teams, Canadian retailers and internal sales teams. • Grew each business segment to have its highest grossing revenue to date• Drove strategic thinking for a $4 billion dollar retailer and worked across platforms to implement cross channel analytics.• Managed overall relationship with multiple retail clients and ensured database, analytics and mobile projects exceeded client's expectations.

•Successfully grew the Tempur-Pedic account by 20% year over year. •Proactively lead the account team and every agency discipline that touched the account in strategic thinking, thought leadership and execution.•Successfully implemented integrated discipline processes that established the first account within Targetbase to span every agency discipline. •Created and sold the first multi channel, multi vendor, integrated marketing campaign for Tempur-Pedic that helped reach the client’s lead generation goals and DTC sales goals. •Exceeded the client’s sales goals quarter after quarter by capitalizing on lead conversion opportunities.

•Conceived, created, and executed a B to B Community site – that was integrated with all social networds and was one of a kind in functionality •Developed multiple partnership strategies to meet brand and marketing goals •Demonstrated expertise in uncovering business needs and building relationships with senior level clients•Proved ability to proactively present strategic solutions and effectively communicate objectives•Extensive experience with social media, SEO, targeted banner ads, PPC, and other digital programs

•Managed multiple projects for multiple clients at one time: Logitech Worldwide, Academic Superstore , Best Buy for Business, TiVo, VH1, Sony, and CDW.•Design and manage the development and launching of interactive programs as well as the tracking and measurement of their success. Includes close coordination with the creative side as well as the technical side of production.•Performed the roles and responsibilities of both a business analyst and information architect

•Manage global e-marketing for Logitech in all four regions: US, EMEA, APac, Japan. Includes Acquisition and Loyalty programs as well as special promotions.•Manage Logitech’s 18 million record worldwide database•Redesigned the database architecture with multiple world wide data feeds, managed the development of reports, and established the QA process for the monthly mart refresh •Grew the E-Newsletter program for Logitech internationally (from 1 English version to 19 languages and 34 countries)•Coordinate with Client partners for special promotions, ecommerce vendors for data, and international registration data feeds

• Assisted tour manager in preparation of concerts such as: Van Halen, Metallica, Godsmack, Saliva, Seether, Blue October and Shania Twain• Responsible for production funds to buy personal items for artists, all green room needs, and any artist staff needs• Management of production schedules, audio, lighting, pyrotechnics, staging, local crews, and booking of venues