Jenny Shepler Email & Phone Number

As Vice President of Sales and Product at Tend, I oversee the strategic direction and execution of both sales and product management functions, ensuring seamless alignment with market needs and business objectives. I lead initiatives to drive revenue growth, optimize the customer journey, and deliver a best-in-class SaaS ERP platform tailored to professional farmers.Through innovation and a commitment to excellence, our global team has rebuilt Tend from the ground up into the go-to ERP solution for diversified farms, specialty growers, and perennial growers. Designed to handle the complex realities of modern farming, Tend provides flexible, AI-powered tools that streamline operational planning and execution, ensure traceability for certifications and compliance, and empower data-driven decision-making to help farmers thrive.

Oversaw the product design and feature development for the 2024 relaunch of Tend farm management software, a leading SaaS ERP system built for small and medium scale diversified farms. Incorporated 10x+ more functionality for all users and significantly enhanced our features to meet the specialized needs of flower farmers and perennial crop farmers.

Built high quality locally grown cut flower and specialty vegetable business with sales in multiple southwestern PA counties. Created a network of supplier farms and developed a solid customer base while scaling up production and building infrastructure at current farm location. Mentored newer growers in the area.Managed all financial planning and analysis for the company. Developed detailed flower crop plans and sales forecasts for multiple sales channels. Managed pricing increases to mitigate significant cost increases from suppliers and maintain profitability levels.Increased sales substantially by expanding customer base with targeted marketing efforts and sales calls. Designed and built ecommerce website for retail and wholesale flower sales. Recruited, hired and managed employees.

Watertown, Massachusetts, Us

Partnered with business leaders and identified new opportunities to leverage IT analytics to increase profitability at one of the leading AEC firms on the East Coast. Worked with service leaders and executives to analyze the current business portfolio and identify strategic growth opportunities for the company. Developed analytical tools for HR to improve employee retention and hiring effectiveness in a competitive job market.

Watertown, Massachusetts, Us

Created new reporting and data source solutions for improved decision making at the company.

Pittsburgh, Pennsylvania, Us

Improved user access to data and self-service business intelligence tools. Helped drive a culture of fact-based decision making. Provided solutions to complex analytical requests and mentored junior analysts. Received multiple Impact Awards from company sales leaders.

New Kensington, Pa, Us

Pittsburgh, Pennsylvania, Us

Amsterdam, Noord-Holland, Nl

Port Washington, Ny, Us

Cork, Ireland, Ie

Cork, Ireland, Ie

Mba, Marketing, Mgmt Science Of Information Systems

Ba, Art History