Jenny Smith Email & Phone Number

Christchurch, Nz

Christchurch, Canterbury, New Zealand

• Leading the Customer Communications and Content Team: Providing strategic direction and leadership to the customer communications and content team, fostering a culture of innovation and customer-centricity.• Strategic lifecycle management: Overseeing strategic lifecycle management across both brands, ensuring a seamless and engaging customer journey.• Collaboration with marketing automation manager: Working closely with the Marketing Automation Manager to deliver effective and efficient lifecycle management strategies.• Data-driven customer experience improvement: Leveraging data and insights to continuously improve the customer experience, driving engagement and conversion.• Process improvements and cross-functional support: Driving continuous process improvements, enhancing documentation, and fostering cross-functional support to ensure operational efficiency.• Project leadership: Leading project teams to deliver key cross-functional projects.• AI Tool implementation: Successful implementation and adoption of AI tools to drive efficiencies.• Test and learn initiatives: Creating and implementing test and learn initiatives to continuously improve marketing strategies and tactics.• Customer journey mapping: Conducting customer journey mapping to understand customer needs and pain points, and to identify opportunities for improvement.

New Zealand

• Lead and mentor direct reports: Actively foster a culture of continuous learning and growth.• Co-managed the internal agency team: Managed a team of five driving performance, collaboration and efficiency.• Aligning creative with commercial objectives: Ensured all creative outputs were strategically aligned with commercial objectives.• Execution of marketing projects: Conceptualised, wrote, and oversaw the execution of creative and marketing projects, delivering on brand promise and business objectives.• Creation of content plans: Developed and implemented comprehensive content plans.• Customer communication strategy: Drove the customer communication strategy, focusing on engagement and conversion across the customer lifecycle.• Engagement strategy: Collaborated with Social Media Managers, Brand, Marketing Automation Specialists, Data Analysts and the Customer Communications team to develop and execute a robust engagement strategy.• Copy writing: Provided expert advice on written communications, ensuring best practices and alignment with the overall style and brand voice.• Deliver customer experiences: Worked collaboratively with designers and marketers to conceptualise and deliver exceptional customer experiences, putting the customer at the centre of all initiatives.

New Zealand

• Digital product management: Product management on e-commerce website

Christchurch, Canterbury, New Zealand

• Customer journey mapping: Planning and implementation of customer journey globally.• Go to market strategies: Develop and action strategic B2B and B2C marketing initiatives aligning with business and customer needs. • Global e-commerce: Built websites with enabled e-commerce infrastructure, driving global reach and customer engagement.• Marcom selection: Selection, implementation, and management of e-commerce platforms. • Content creation: Created diverse content including web, video, visuals, flyers, and copywriting, driving customer engagement and brand awareness.• Customer communications: Led the creation and distribution of all email and in program communications, ensuring alignment with lifecycle marketing strategies. • Partner marketing: Partnered with vendors to drive customer acquisition, leveraging synergies for mutual growth.• Social media management: Managed content creation and overall strategy for all social media platforms, driving customer engagement and brand visibility.• Affiliate marketing: Built and managed a global internal affiliate program.• Reporting: Conducted reporting across multiple platforms to extract key insights, informing data-driven marketing strategies.• SEO & SEM: Created and managed basic SEO and SEM strategies, driving website traffic and customer acquisition.• Map product improvements: Worked closely with the development team to direct product upgrades, ensuring alignment with customer needs and market trends.• Consumer research: Conducted customer research to inform marketing strategies and product development, putting the customer at the centre of all initiatives.

Canterbury & West Coast, New Zealand

• Marketing collateral: Oversaw delivery of all advertising and marketing collateral.• Project management: Led an internal and external team to design and build a new book online functionality and sales functionality.• Customer communications: Created and released internal and external communications.• Brand management: Creation and management of brand guidelines.• Global team collaboration: Collaborated with internal global teams to lead local marketing projects, leveraging global insights for local market success.• Compliance liaison: Liaised with Legal and Technical Departments to ensure compliance across marketing functions, mitigating legal and technical risks.• Digital channel development: Developed digital channel innovations to improve customer. experience and reduce cost to serve, enhancing customer satisfaction and operational efficiency.• TV and radio content: Created TV and radio commercials, content filming, and photography.• Campaign planning and management: Planned and managed marketing campaigns• Social media strategy: Managed social media content creation and reporting, driving customer engagement and brand visibility.

Auckland, New Zealand

• Reporting & insights: Create and provide reporting across multiple platforms. • Campaign management: Managed nationwide campaigns.• Communications: Creation and release of internal and external communications. • Content creation: Content creation across all mediums. • Social media: Social media strategy, management, and reporting. • Website management: Website development and management. • Collateral management: Manage delivery of all print, advertising, building and vehicle collateral. • Market research: Implementing market research and analysing findings.

Auckland, New Zealand

• Briefing in, collaborating and approving of weekly and campaign Radio, TV, Digital Elements and Point of Sale material for Countdown nationwide• Digital marketing: Assist Marketing Manager in planning and release of weekly online advertisements• Print collateral and advertising: Coordinating internal and external stakeholders to deliver weekly Countdown mailer and Point of Sale materials for Lockdown and Price Drop campaigns• Internal communications: Creation of manuals and processes to manage Lockdown and Price Drop campaign Point of Sale materials with nationwide stores

Caribbean

Time spent working on super yachts and travelling in the US and Caribbean

Fort Lauderdale, Florida

• Research: Analysis of customer research, current market conditions and competitor information• Development and implementation of marketing plans for new and existing products• Digital marketing: SEO management and Google Adwords advertising • Email marketing: Design and management• Website management: New website development, content creation• Project management: Development of internal software offering for clients, creation of promotional video to showcase software offering • Print collateral: Conceptualise, brief designer to create artwork, copy writing• PR: Work closely with PR partner to produce content for press releases• Reporting: Creation of monthly reporting for management• Event management: Conferences, webinars and software demonstrations • Training: Creation and execution of internal training • Bid management: Writing and coordination for Fortune 500 company tenders

London, United Kingdom

• Reporting: Coordination of Sales reporting across 9 countries • Training: Creation of global Sales and Operations presentation and training materials • Bid management: Writing and coordination in Fortune 500 company tenders • Projects: Provide project management support to Sales & Operations Directors • Provide PA support to company directors

Durban, Kwazulu-Natal, South Africa

• Liaise with UK sales team to on board new contractors• Single point of contact for 120 contractors working internationally• Control service quality to recruitment agencies and contractors• Addressing all contractor and agency queries via phone and email• Liaise with internal departments to ensure smooth delivery of services• Maintenance and updating of systems and databases

London, United Kingdom

• Single point of contact for 8 elite European corporate clients• Control service quality• Maintenance and updating of systems and databases• Assisting sales advisers• Liaise with internal departments to ensure smooth delivery of services

Bachelor Of Applied Management, Business And Marketing, A Student

The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be.

Certificate Of Marketing, Marketing, Pass With Distinction

Course Content UNIT 1: THE CUSTOMER EXPERIENCE IN CONTEXT UNIT 2: THE MARKETING MIX UNIT 3: SEGMENTATION AND MEASUREMENT

Graphic Design, Advertising And Design

Mini Mba, Marketing, Pass

Behavioral Sciences, Pass

Course Certificate, Design Thinking For Innovation