Jenny Smith Email & Phone Number

Christchurch, NZ

Christchurch, Canterbury, New Zealand

• Leading the Customer Communications and Content Team: Providing strategic direction and leadership to the customer communications and content team, fostering a culture of innovation and customer-centricity.
• Strategic lifecycle management: Overseeing strategic lifecycle management across both brands, ensuring a seamless and engaging customer journey.
• Collaboration with marketing automation manager: Working closely with the Marketing Automation Manager to deliver effective and efficient lifecycle management strategies.
• Data-driven customer experience improvement: Leveraging data and insights to continuously improve the customer experience, driving engagement and conversion.
• Process improvements and cross-functional support: Driving continuous process improvements, enhancing documentation, and fostering cross-functional support to ensure operational efficiency.
• Project leadership: Leading project teams to deliver key cross-functional projects.

New Zealand

• Lead and mentor direct reports: Actively foster a culture of continuous learning and growth.
• Co-managed the internal agency team: Managed a team of five driving performance, collaboration and efficiency.
• Aligning creative with commercial objectives: Ensured all creative outputs were strategically aligned with commercial objectives.
• Execution of marketing projects: Conceptualised, wrote, and oversaw the execution of creative and marketing projects, delivering on brand promise and business objectives.
• Creation of content plans: Developed and implemented comprehensive content plans.
• Customer communication strategy: Drove the customer communication strategy, focusing on engagement and conversion across the customer lifecycle.

New Zealand

• Digital product management: Product management on e-commerce website

Christchurch, Canterbury, New Zealand

• Customer journey mapping: Planning and implementation of customer journey globally.
• Go to market strategies: Develop and action strategic B2B and B2C marketing initiatives aligning with business and customer needs.
• Global e-commerce: Built websites with enabled e-commerce infrastructure, driving global reach and customer engagement.
• Marcom selection: Selection, implementation, and management of e-commerce platforms.
• Content creation: Created diverse content including web, video, visuals, flyers, and copywriting, driving customer engagement and brand awareness.
• Customer communications: Led the creation and distribution of all email and in program communications, ensuring alignment with lifecycle marketing strategies.

Canterbury & West Coast, New Zealand

• Marketing collateral: Oversaw delivery of all advertising and marketing collateral.
• Project management: Led an internal and external team to design and build a new book online functionality and sales functionality.
• Customer communications: Created and released internal and external communications.
• Brand management: Creation and management of brand guidelines.
• Global team collaboration: Collaborated with internal global teams to lead local marketing projects, leveraging global insights for local market success.
• Compliance liaison: Liaised with Legal and Technical Departments to ensure compliance across marketing functions, mitigating legal and technical risks.

Auckland, New Zealand

• Reporting & insights: Create and provide reporting across multiple platforms.
• Campaign management: Managed nationwide campaigns.
• Communications: Creation and release of internal and external communications.
• Content creation: Content creation across all mediums.
• Social media: Social media strategy, management, and reporting.
• Website management: Website development and management.

Auckland, New Zealand

• Briefing in, collaborating and approving of weekly and campaign Radio, TV, Digital Elements and Point of Sale material for Countdown nationwide
• Digital marketing: Assist Marketing Manager in planning and release of weekly online advertisements
• Print collateral and advertising: Coordinating internal and external stakeholders to deliver weekly Countdown mailer and Point of Sale materials for Lockdown and Price Drop campaigns
• Internal communications: Creation of manuals and processes to manage Lockdown and Price Drop campaign Point of Sale materials with nationwide stores

Caribbean

Time spent working on super yachts and travelling in the US and Caribbean

Fort Lauderdale, Florida

• Research: Analysis of customer research, current market conditions and competitor information
• Development and implementation of marketing plans for new and existing products
• Digital marketing: SEO management and Google Adwords advertising
• Email marketing: Design and management
• Website management: New website development, content creation
• Project management: Development of internal software offering for clients, creation of promotional video to showcase software offering

London, United Kingdom

• Reporting: Coordination of Sales reporting across 9 countries
• Training: Creation of global Sales and Operations presentation and training materials
• Bid management: Writing and coordination in Fortune 500 company tenders
• Projects: Provide project management support to Sales & Operations Directors
• Provide PA support to company directors

Durban, KwaZulu-Natal, South Africa

• Liaise with UK sales team to on board new contractors
• Single point of contact for 120 contractors working internationally
• Control service quality to recruitment agencies and contractors
• Addressing all contractor and agency queries via phone and email
• Liaise with internal departments to ensure smooth delivery of services
• Maintenance and updating of systems and databases

London, United Kingdom

• Single point of contact for 8 elite European corporate clients
• Control service quality
• Maintenance and updating of systems and databases
• Assisting sales advisers
• Liaise with internal departments to ensure smooth delivery of services

Bachelor Of Applied Management, Business And Marketing, A Student

The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be.

Certificate Of Marketing, Marketing, Pass With Distinction

Course Content UNIT 1: THE CUSTOMER EXPERIENCE IN CONTEXT UNIT 2: THE MARKETING MIX UNIT 3: SEGMENTATION AND MEASUREMENT

Graphic Design, Advertising And Design

Mini Mba, Marketing, Pass

Behavioral Sciences, Pass

Course Certificate, Design Thinking For Innovation