Perch Communications is a strategic communications agency based in Canmore, Alberta. We help ambitious non-profits communicate their impact and command attention so they can raise money and awareness, rally communities, and create social change. We've served 60+ small but mighty non-profit and charitable organizations across Canada, with associates in Alberta, Ontario, and Quebec. Our clients include arts and culture institutions, museums and heritage foundations, social advocacy groups, public libraries, festivals and events, and more.

Managed a team of 6 staff and contractors responsible for both communications and content creation for Canada's largest postgraduate arts and leadership school. Areas of responsibility included: earned media, internal communications, fundraising communications, reputation management, content creation, budgeting, and data analysis and reporting. Highlights: ► Developed North America’s first ever Creator House in partnership with Travel Alberta and Hecktik Media. Hosted 27 national and international creators over 12 weeks, resulting in 875,000 engagements on Facebook and Instagram.► Negotiated strategic media partnerships with tier one media outlets like The Walrus and Canadian Art, increasing visibility of under-represented artists and authors nationally► Helped senior leadership successfully navigate several communications crises and reputation management issues, like media coverage of #MeToo and the “appropriation prize”► Co-hosted stewardship events and fundraising galas for high level donors and guests in both Banff and Toronto► Improved capacity by helping the team grow in both size and skill, while managing a budget of $100,000+

Championed education, outreach, and marketing strategies to build audience for programs and events in arts and culture, recreation, and social planning. Highlights: ► Developed a communications plan to support The City’s Housing First approach to housing and homelessness, in partnership with the Red Deer & District Community Foundation ► Edited the Spring & Summer 2014 Community Services Activity and Program Guide► Planned and executed strategic print, out-of-home, and direct mail advertising campaigns ► Designed print materials including brochures, print advertisements, and posters using the Adobe Creative Suite

Led the development and implementation of internal and external communications plans for over 15 complex and long-term issues, projects, and initiatives.Highlights: ► Participated in The City’s Emergency Operations Centre during the 2013 Alberta flood by responding to media requests and providing around-the-clock updates via web and social media► Planned and executed an integrated marketing and communications campaign for the 2013 municipal election, contributing to a seven per cent increase in voter turnout ► Planned press conferences and prepared speaking notes for City Council and administration► Developed communications materials including speaking notes, presentations, news releases, public service announcements, and more► Managed The City’s social media presence by writing, editing, and curating content

Spearheaded comprehensive marketing and communications campaigns and promotions to increase the donor base and meet a collection target of over 10,000 whole blood donations annually. Highlights: ► Became a go-to media spokesperson for blood donation in Central Alberta, resulting in regular regional coverage► Established partnership with SHAW TV to script, produce, and host a seven-episode television series promoting blood donation► Assisted with the development and implementation of a province-wide social media strategy► Wrote and edited various communications pieces including key messages and public service announcements

Cleared the path for Red Deer to become a more welcoming and inclusive community forinternational newcomers by conducting a community-wide research project, and presenting recommendations to senior administration at both The City of Red Deer and Red Deer College.