Jenny Stark Email & Phone Number

San Francisco, California, Us

As part of the credit card marketing leadership team, provides subject matter expertise on marketing process and complex problem solving support to a team of over 100.• Management of all internal audits and examinations, as well as federal regulatory exams involving credit card marketing• Leads process design, process improvement, risk mitigation, control design and documentation for the organization• Provides process expertise throughout all phases of Risk and Control Self-Assessment (RCSA) work; a critical focus for the company

San Francisco, California, Us

Led complex marketing operations initiatives, with a primary focus on Legal & Compliance process within Marketing.• Provided leadership, strategic support and subject matter expertise in the development, launch, and ongoing support of major projects including Creative Accuracy, Video Review, AI automation pilot, and more, primarily using Agile methodology• Maintained strong cross-functional relationships critical to success, from marketers that handle day-to-day work, to senior-level executive leadership, Legal, Compliance and Risk partners, Marketing Execution, and other stakeholders• Proven strategic problem solver: whether day-to-day issues/escalations, or thinking upstream to streamline processes and solve root cause issues• Developed and implemented process changes and improvements critical to the company’s risk mitigation strategies• Takes initiative and works independently with minimal supervision

San Francisco, California, Us

Led development of integrated marketing campaigns and digital projects.• Served as Integrated Marketing project management lead for the Wells Fargo Propel American Express® Card re-launch, including digital and paid channels, direct mail, social, in-branch, and more (>$100MM budget)• Interfaced between cross functional teams (line of business leaders, creative, legal, technical developments, finance, analytics, etc.) to manage conception through launch of acquisition marketing materials• Coordinated varied deadlines and timelines across channels, including internal & external creative/media agencies, market research schedules, production schedules, and touch points with Legal, Risk & Compliance as well as senior leaders and C-Level executives• Given autonomy to work on a number of special projects, including streamlining the annual legal & compliance-required asset re-approval process and audit documentation processes

Consulted in online and affiliate marketing, email marketing, web design and e-commerce, providing industry knowledge and expertise, and focusing on development and management of in-house customer acquisition programs. Client references available.• Strategically planned and executed online marketing program launches and managed campaigns for affiliates, ad networks, paid search, retargeting, local listings, email & social media• Managed agency relationships• Grew customer base 17% in a single month following the launch of client’s customer acquisition program• Analyzed client’s existing acquisition and marketing programs; proposed changes that would save $40K annually in fixed costs• Clients included Yola, Fandor and Total Marketing Systems

Launched and managed digital marketing initiatives and new customer acquisition for a new-to market prepaid card product (mPower Prepaid Card). Managed 1 Marketing Coordinator.• Developed strategic marketing plans, including affiliate, paid, social media and product feature promotions• Made recommendations on ESP and email-based CRM strategy (incl. RFP)• Led copywriting, design, approval and execution for all digital assets and website• Managed forecasts and goals for the online acquisition channel• Achieved 210% of new customer application volume goal within first quarter of program launch

Diversified and managed online lead buyers and suppliers, and launched new affiliate network: LeadSix.• Negotiated contract and implemented affiliate tracking platform prior to network launch• Prospected and managed cash advance lead suppliers and buyers, as well as affiliate partners and advertisers• Strategized back-end traffic monetization initiatives to ensure maximum ROI• Generated over $100K in affiliate traffic in network’s second month

Managed in-house advertiser affiliate program for the “#1 Online Prepaid Card”, one of the highest performing and longest running prepaid card offers in the industry.• Utilized extensive rolodex of personal business contacts to diversify lead sources from network and individual affiliates; grew roster of 50 publishers to over 200, across email, search, display and other traffic channels• Increased application volume 165% in first 6 months• Managed, from conception to launch, a special project to create a network of pages where AccountNow’s three million monthly visitors could be monetized in additional ways with third party lead generation offers• Executed re-marketing program to 1MM never-activated customers, including creative, logistics, and management• Personally managed and optimized an annual spend of $2.5MM• Trade show planning and strategy

Created and launched Glam Interactive Group: a social and professional networking site for women that work in internet marketing, providing both online (via the website) and offline (via organized events) opportunities for networking and to increase business.• Organically increased membership to over 600 women within the first year, using network of personal business contacts and referral incentives for existing members• Took ownership for all business, legal and financial matters related to the initial formation and current activities of the LLC.• Planned large networking events for 50-300 people, managed event budgeting, vendor managament, and on-site logistics.

Re-Launched RevenueLoop as the industry’s “1st and Only Transparent Affiliate Network”; it combined a unique payout structure with a standard affiliate network program.• Increased network revenue by 100% on proprietary education lead generation offer within 5 months• Managed a personal roster of 250 individual and network affiliates• Successfully recruited and negotiated new partnership contracts with major media partners including MySpace (Fox Interactive Media), ValueClick, Advertising.com, and Trancos

Owned development of proprietary lead gen offers for the eAdvertising affiliate network and analytics for the acquisition email department.• Conceptualized new lead generation offers then managed their development and implementation, meanwhile reduced lead-time on creation of new campaigns by 50% and increased release frequency• Used web copy-writing techniques, landing page layout optimization, and eye-tracking science to improve conversions and offer performance• Created tracking analysis on historic and current email campaign performance to make strategic decisions and recommendations to the List Management Department on which campaigns to test and run in the upcoming calendar

San Francisco, Ca, Us

Handled varied tasks across different divisions of the company, imparting a unique perspective on the synergies between departments and a strong grasp of the industry as a whole.• Ownership of trade-show planning; including booth selection, contract negotiation, materials coordination, travel planning, hiring of outside staff as needed, scheduling, set-up, and on-site management• Planned and implemented all aspects of large office move for 50 employees, including layout, budget, and vendor management• Managed accounting for the eAdvertising Network• Developed a system and report to monitor traffic and conversion on internal campaigns with the goal of optimization

San Francisco, Ca, Us

Dove into Account Management only three months into the position and new to the industry when director was forced to take an extended leave of absence. Received consistent positive feedback from customers on management skills.• Increased lead sales volume and prices• Managed accounts with combined monthly revenues of $0.5 million. ($6MM annually)• Handled weekly billing for all active lead-purchasing customer accounts• Served as the accountant and controller for eAdvertising: LeadClick’s in-house advertising network• Developed and maintained commission reports for account executives at LeadClick and affiliate managers at eAdvertising

B.S., Apparel Industry Management And Marketing

Education record