- Created rEvolution’s first data-driven partnership strategy and measurement practice by developing best-in-class valuation, evaluation and measurement methodologies as well as leading integration into agency clients and new business initiatives- Lead and coach a dedicated team of analysts and strategists while also successfully navigating a matrixed organization, ensuring on-time and on-budget client project delivery- Built custom, interactive dashboards for clients to track ongoing performance of sponsorship investments and provided strategic counsel on portfolio and activation elements in order to better achieve brand objectives, goals and KPIs - Shaped data-informed sponsorship strategies across veteran and novice clients by leveraging audience, marketplace and competitive analysis, leading to significantly increased revenue across multiple agency services - Advanced business development efforts by scoping and pitching new business opportunities as well as leveraging syndicated tools and custom analysis to support broader agency proposals- Developed internal capabilities and processes to improve efficiencies around current suite of primary research products, including on-site measurement, sponsor satisfaction, brand tracking and ROI analysis

• Provided superior strategic counsel for sponsors and rights holders in the sports, entertainment, and cause sectors by analyzing and valuing sponsorship packages as well as creating tailored activation, packaging, and targeting strategies• Evaluated ROO and ROI of client sponsorship programs by building custom valuation, evaluation, and performance models • Conducted primary and secondary research to develop key insights and strategic recommendations that advanced client success and maximized client revenue potential

• Delivered superior guest services to high-profile guests at the red carpet, green room, and premium dining areas at the Kentucky Oaks and Derby, a world-renowned sporting event attended by over 275,000 guests• Contributed to the successful coordination and execution of the 5th Annual Taste of Derby, a premier Derby Week event for 1,500 VIPs that raised over $70,000 for education and community initiatives• Guaranteed high-quality race experience for guests by organizing group sales events and facilitating guest services in premium dining areas during the fall and spring meets

• Enhanced resumes and cover letters of over 140 undergraduate students by personally advising each on the fundamentals of job search materials• Alleviated department’s advising burden by directing 60 appointments and grading over 200 assignments per term

• Created impact evaluation model and analyzed program portfolio to develop strategic recommendations that guided the development of non-traditional sports programs for youth in underserved communities• Spearheaded recreation planning and training for the City of Chicago’s PlayStreets initiative that empowered three low-income communities to host 60 health and fitness events

• Facilitated required and voluntary educational sessions for 32 student-athletes in 12 academic courses• Collaborated with learning specialists, academic advisors, professors and coaches to report on and meet the diverse academic needs of a variety of student-athletes

• Achieved 80% average student mastery of all objectives taught• Designed and implemented standards-based, college preparatory Spanish I and Computer Technology curriculums for high school students in a low-income, inner-city community• Tracked individual student performance data for every objective taught and collected qualitative data from students on a regular basis to inform daily teaching practices• Completed Master of Teaching (K-12 Modern Foreign Language) with a 3.96 GPA while teaching full-time in Chicago Public Schools

• Facilitated community relations efforts by managing donation and mascot appearance requests from local organizations • Forged positive relationships with sponsors, clients, season ticket holders and fans by planning and executing training camp, stadium and game day events and activities prior to and during the season • Ensured quality game day environment by collaborating with sponsorship team on script development and executing various sponsor activations including scoreboard features, stadium signage and in-game promotions• Contributed to team’s goals in sponsorship scouting, planning, proposals, activation and fulfillment • Sold and executed sponsorship deal with Disney’s Bolt Across America Tour