Jenny Talbott Email & Phone Number

Baltimore, Maryland, United States

Napa, California

• Executed marketing tactics to meet profit objectives for a $40+MM portfolio of domestic and imported wine brands.
• Developed, sourced, and produced support, promotional and display materials for sales team, trade accounts, distributor teams, supplier partners and consumers while managing expenses to individual brand budgets.
• Oversaw and grew visual asset library of photo and video content for print, web, and social media applications.
• Assisted with annual brand planning and implemented and evaluated trade and shopper marketing programs.
• Studied depletion and sales trends to forecast production and inventory needs and worked cross functionally with Finance, Logistics, Procurement and Winemaking to manage production and storage of cased goods and kegs.
• Analyzed competitive market data and profit objectives to evaluate performance of product launch initiatives.

Napa, California

• Supported marketing activities for a portfolio of top-selling wine brands in the value and premium price segments.
• Managed activation of trade promotion for Z. Alexander Brown brand to drive awareness and achieve sales plan.
• Analyzed monthly depletion data and reported insights on channel and regional sales trends to brand director.
• Collaborated with Brand, Creative Services, Compliance and Digital teams to develop promotional materials.
• Led cross-functional sensory tastings to gain insight on competition, category trends and innovation opportunities.

Napa, California, United States

• Worked cross-functionally to develop and deliver trade and consumer marketing collateral for ten national wine brands to include brand accolade sheets, tasting event wine cards and tasting note sheets for 70+ SKUs.
• Monitored and reported on media coverage in national and local print, broadcast, digital and social media sources.
• Coordinated monthly wine submissions of new releases for scoring with key trade publications.

Napa, CA

• Collaborated with owner of limited-production winery to plan multi-channel sales and marketing strategy to increase distribution, brand awareness, attract and retain retail and direct customers and exceed revenue goals.
• Conceptualized, coordinated, and delivered co-promoted Cab Franc tasting event with new on-premise account.
• Grew Facebook followers by 30% and increased organic reach and engagement.

Calistoga, CA

• Managed sales, operations, and local trade partnerships for a $1MM by-appointment-only winery tasting room.
• Collaborated with owners to develop annual sales and marketing plan to meet revenue and visitation goals.
• Increased top-line revenue by 26% and led sales team to passionately promote winery brand, create memorable guest experiences, foster brand loyalty, and exceed wine club sign-up goals.
• Achieved record-setting 25% increase in dollars per transaction by improving reservation qualification process.

Renwick, Marlborough, New Zealand

• Completed daily cellar work for a boutique wine producer, which included the sanitation of winery equipment, receiving and processing of fruit and the collection of daily tank samples for in-house lab analysis.

Renwick, Marlborough, New Zealand

Curated personalized, self-guided bike tours, with tastings at local cellar doors, for individuals and groups.

Blenheim, Marlborough, New Zealand

• Managed two wine education events for two hundred attendees at the 2014 annual wine and food festival.
• Sourced and scheduled winemakers for speaker panels and planned and sourced wine flights from local producers.
• Produced educational collateral for seminar attendees to include tasting mats and wine information sheets.
• Moderated seminar event and facilitated question/answer sessions between winemakers and seminar attendees.

West Hollywood, CA

• Managed daily operations for on/off-premise retailer offering 100+ small-production California-appellated wines.
• Grew revenue and brand awareness through curated wine tasting experiences, educational sessions with winery partners and by-the-glass and bottle sales.

Santa Monica, CA

• Managed top-line revenue growth for twenty-five key national real estate and property management accounts.
• Delivered $15MM in annual revenue, driven by sale of digital rental listing product and advertising upsell products.
• Analyzed performance metrics, identified growth opportunities, and presented to accounts’ C-level execs.
• Collaborated cross-functionally, with Product, Marketing, Tech and Finance to conceptualize, develop and deliver digital advertising product designed to grow reach and lead volume for client listings and drive sales.
• Developed sales presentation deck template and collateral for sales team to further drive national sales growth.
• Conceptualized and delivered reporting tool for sales team, leading to a 200% growth in total ad product revenue.

Santa Monica, CA

• Managed $7MM in national account business and grew YOY digital listing inventory and advertising revenue.
• Grew digital listing inventory penetration of geo-targeted advertising product by 525%.
• Increased digital listing performance and profitability by optimizing data feed program and growing users by 550%.

Santa Monica, California, United States

• Grew revenue and market share for digital property listing inventory in a fourteen-state non-contiguous territory.
• Exceeded revenue goals by selling digital advertising products to real estate and property management companies.

Vilseck, Germany

• Directed European excess inventory program for the special project division of a $20MM US Army Post Exchange.
• Analyzed sales data, traced store trends, optimized inventory on hand & identified $1.2MM in excess merchandise.
• Exceeded profit objectives through the implementation of cross merchandising and pricing initiatives and coordinating the movement of $6M of excess inventory within the existing network of exchange retail stores.

Bachelor Of Science, Fashion Merchandising

Level 2 Award In Wine & Spirits, Pass With Distinction

Level 3 Award In Wine, Pass With Merit