- Developed strategic, integrated marketing programs to support lead acquisition and opportunity creation for nine sales territories - Managed the Cloud Security Summit, an eleven-city, fully branded roadshow event series. Ownership of event promotion, venue coordination, content creation and on-site experience.- Executed over 100+ local and regional events with the purpose of building the Alert Logic brand in the field, acquiring leads and driving revenue - Pioneered the “Field Enablement Program” to scale the company’s ability to execute small, local events across the country. Program includes event playbooks, content and key assets for sales to utilize at local events. - Analyze and report on all event and campaign metrics including influence on revenue and program ROI

- Manage marketing and positioning for Spiceworks' content solutions and event sponsorship products.- Develop and execute product awareness campaigns and launches. - Analyze revenue bookings and pipeline to ensure sales team is on track to meet annual product revenue goals.- Maintain a firm grasp on the needs and challenges of my target markets.- Monitor the competitive landscape and industry pulse for each of my product lines. - Create sales enablement including both internal educational assets as well as client-facing material. - Work with multiple teams across the company including product developers, sales, media operations and marketing to coordinate product updates, roadmaps, and delivery.

- Owned various, multi-channel marketing programs targeted at potential Spiceworks advertisers including brand awareness campaigns, lead nurturing programs, and event coordination.- Pioneered a global promotion campaign for our annual tech conference that increased registrants by 63% from previous year. Project included campaign creative and messaging, email promotions, digital banner advertising, social media campaigns, direct mail, and landing page copy. - Executed a fifteen-city event roadshow including event promotions, coordination, and budget management with the purpose of building strong customer relationships. Program directly influenced over $7 million in revenue over a two-year period. - Grew sponsorship revenue of our bi-annual tech conference by over 80% year-over-year and managed relations with all clients while overseeing delivery of sponsorship packages.-Tracked and analyzed results of all marketing campaigns to determine areas for improved performance.- Worked closely with our creative team to develop marketing materials including landing pages, event collateral, banner advertising, and emails.- Managed and trained a junior marketing associate on her projects ranging from general marketing to branding basics.

- Planned and executed demand generating marketing programs across multiple channels to promote online webinars, content and events. - Built multi-channel marketing strategies designed to develop awareness about Spiceworks amongst potential employees.- Pioneered a creative, internal employee referral program, "The Spice Is Right," resulting in 40% of new employees hired from internal referrals.

- Launched the Spiceworks online swag store including writing website copy, managing merchandize, ordering and promoting new products, and creating a seamless fulfillment plan. - Assisted with general marketing needs including event management, copyediting, SEO/SEM, and social media. - Coordinated company culture events including a salsa cook-off and company birthday party. - Helped with interior office design to create a space more aligned with the Spiceworks brand and cultural values.