Jenny Weigle-Bonds Email & Phone Number

Transforming brands by utilizing the power of online communities to create deeper customer relationships and achieve business goals. My consulting services benefit brands that are: looking for guidance on how to create their first peer-to-peer community, launching a community, redesigning their community, revising their current strategy, starting a VIP program, and more.

Austin, Texas, Us

On the Professional Services team, I helped clients define their community strategy as well as launched clients' communities on the Khoros platform. I'm proud to have launched communities with such reputable brands, such as: Bose, Callaway Golf, Canon, Cengage, Cisco Meraki, Etsy, Google, HP Inc, Interana, Intuit, Jane, Liveops, Lyca Mobile, NetSuite, OfferUp, Pinterest, PowerSchool, PTC, REI, Samsung, Sephora, Stubhub, Teradata, Videotron, HTC - Vive, Zenefits, and others! I've also worked with the following companies on specific community initiatives: Airbnb, Barclaycard, Box, GoDaddy, Nutanix, Petco, RocketLawyer, and Southwest Airlines (just to name a few).Responsible for providing best practices and tactical advice to customers, primarily focused on the application of Khoros' Community solution to the customer’s digital initiatives. Delivered best practices and tactical guidance both during the deployment of solutions as well as on an on-going basis.Provided expertise and consultancy to customers both on the execution of their community strategies as well as short-term tactics.Provided best-practice consultancy on the various facets of the Khoros Community platform.Worked hand-in-hand with the customer's community VPs, directors, managers, and team members to support their execution plans.Co-created best-practice content and thought leadership with peers based on learnings with customers.Main topics of consulting: strategic plans and roadmaps, community structure, moderation, day-to-day management, long-term management, gamification (ranks and badges), promotion strategy, beta launches, metrics, engagement practices, super user programs, change management.

San Francisco, California, Us

Consulted and assisted customers to become social businesses by:Worked with F100 enterprise accounts to define, execute, and deliver strategy on large scale social support, engagement, and marketing programs using the Salesforce Marketing Cloud suite.Established holistic strategic-level plans supported by tactical execution: defining, building, and providing continuous support of customer social media and community programs.Worked with core group of executive leadership and operations teams to deliver KPIs and strategy initiatives.Offered consulting services to bridge the gap between strategy and program execution - readiness assessments, strategic plans, initiative planning, solution mapping, data insights, and program governance.Worked closely with internal product support and development teams to capture and identify product needs that enable customer success.

Chicago, Illinois, Us

• Measured and monitored 89 official company social media accounts in North America.• Operated a hub-and-spoke community management model while managing a team of 15 administrators in various office locations across the country and across departments. • Established the company’s first community management system, plan and strategy; wrote the 42-page playbook detailing this.• Proven success record in increasing social account growth, engagement, web site referral traffic as well as other KPIs while using Radian6 and Buddy Media.• Launched the company’s first customer service account on social media. Trained the account admins on Radian6 and social strategy. Worked continuously with this team to ensure they are meeting their department KPIs.• Wrote and distributed an internal e-newsletter to 300+ recipients updating employees on the latest social media news and announcements from our team. • Served as an internal consultant to the global social admins as well as to the company on any social media initiatives, such as development of social products or best practices using social networks.• Provided reporting and insight on social and online conversations by monitoring and tagging an average of 400 posts per day using Radian6.• Supervised department intern in summers of 2011 and 2012.• Spoke at Dreamforce 2012 in two separate sessions: Social Media 101 and Getting Started With Your Engagement Strategy• Guest writer for our two corporate blogs and MyCMGR.com.

Us

• Grew user base more than 205% through use of creative digital strategy.• Developed and managed the company’s social engagement strategy and supporting tactics.• Conducted ongoing blogger outreach/key influencer programs.• Wrote press releases, e-mail communications and marketing documents directed toward 185,000+ users (B2C) and 25 congressional campaigns and political organizations (B2B).• Developed and led the social media consulting practice, which taught campaigns and organizations how to integrate the app into their current social media marketing plan .• Worked on every level: cold calls, assisted in technical demonstrations and trainings, PR, marketing, social media, campaign relations, account management and support.• Utilized social media daily to bring awareness and new users/clients to Visible Vote.• Executed, monitored and followed up on lead-generation campaigns.• Monitored web traffic and statistics using Google Analytics and other tools.

Chicago, Illinois, Us

• Reported to the CEO for this newly-created position.• Developed and executed the firm’s first-ever marketing plan.• Managed web site redesign project and incorporation of search engine optimization techniques to new site. Also responsible for all reporting and analytics on web traffic.• Generated leads through e-communications and web tracking tools (utilizing Google Analytics, Hubspot and Vertical Response).• Created weekly e-mail communication for customers and prospects and tracked analytics behind it.• Coordinated master calendar for all company events and trainings.• Primary contact for all vendors/partner MDF and COOP programs. Responsible for developing close working relationships, understanding vendor programs and procedures, creating and submitting marketing initiatives, tracking and collecting funds.• Project coordinator for customer events.• Developed and coordinated all internal communications and company meetings.• Developed internal education and promotion of offerings. • Established ROI and event tracking for all marketing initiatives via Salesforce.com.

I took this on as a second job while I was still working for The Bank of Tampa. This was an opportunity for me to learn and practice areas of marketing that I had not been familiar with or had the opportunity to perform in my current or previous job.• Wrote content for web site, press releases and client newsletters.• Served as copywriter contributor for client advertisements and case studies.• Researched and reported on latest developments in practice areas.• Attended two-day Google AdWords: Seminar for Success.

Tampa, Florida, Us

•Reported to the Executive Vice President for this newly-created position.•Part of commercial team that grew loan portfolio an average of $46 million annually over the last two years.•Effectively promoted and coordinated the sales efforts of the Bank’s calling officers (34 people) by providing marketing consulting and business strategy. •Tracked sales pipeline for target audience; increased market share of law firm clients by 3%, medical practice clients by 3% and accounting firms by 2%, in accordance with five-year strategic plan.•Versed in trade shows and events, messaging, copywriting and creating/managing collateral.•Participated in strategic marketing brainstorming and planning with executive committee members.•Oversaw initial implementation and training of Customer Relationship Management software/database and continued to train, manage, maintain and apply it to business development efforts (90 users).•Chaired and founded the bank’s 13-member Professional Women’s Outreach Committee. •Served as a liaison to the professional associations of the bank’s target audience. •Organized client entertainment events and bank functions, with attendees ranging from 50-200 people.•Participated on the web site revision committee and the “green team” (committee to come up with environmentally-friendly practices for the bank).•Cross-trained in personal financial services and accounting departments.•Created reward program for external referrals, which benefitted the referral source and current clients, and tracked those referrals.•Completed Eckerd College one-day leadership training and Fairmont sales training

Clearwater, Florida, Us

• Reported to the Managing Partner for this newly-created position. • Coordinated marketing, advertising and public relations efforts for the Tampa, Orlando and St. Petersburg offices.• Oversaw budget of more than $145,000. • Handled creation and distribution of promotional materials.• Represented the firm at various functions of professional associations and community groups. • Organized all special events, with attendees ranging from 50-75 people. • Worked with attorneys on individual marketing plans and implementing those plans. • Created and submitted responses to requests-for-proposals and requests-for-qualifications. • Arranged sponsorships and handled community relations. • Edited and wrote specific text for web site.• Assisted in writing press releases.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science, Public Relations