Jenny Werwa Email & Phone Number

∙ Lead media and corporate communications strategy for diverse clients, increasing visibility in Washington, national, and trade media, managing client teams and projects, delegating key tasks to meet objectives ∙ Develop long and short-term communications plans integrating paid, earned, social, and owned strategies to achieve corporate goals ∙ Craft compelling narrative, messaging, talking points, scripts, and thought leadership for executives, fact sheets, video, and impactful content for social and digital platforms

• Led all media communications strategy to increase visibility and profile of organization nationally and among policymakers with press placements, earned media opportunities in news cycle, and reporter outreach • Crafted messaging and cohesive narrative to promote innovative solutions to affordable housing crisis, and serve low-income households in HUD-assisted housing • Oversaw member communications, prioritized and scheduled distribution of information, managed Communications Assistant • Led committee of public information and communications professionals across member housing authorities

Washington, Dc

• Educated key audiences about the benefits of reverse mortgages as a safe and versatile financial tool that seniors can use to supplement their retirement income. • Led all media outreach on behalf of association• Developed partnerships and opportunities with stakeholder groups• Oversaw member communications• Presented at national and local conferences

Washington, Dc

• Led all media outreach related to NAR legislative and regulatory priorities;• Prepared spokespeople for print, electronic, and on-camera interviews; • Wrote and edited talking points, press releases, statements, and opinion pieces;• Crafted messaging and campaign strategies for key issues;• Developed partnerships with like-minded associations and agencies; and• Monitored and evaluated daily news stories for press opportunities

Washington, Dc

• Led all national media outreach efforts for the Congresswoman with an emphasis on her priority issues; • Strategized press plans with Congresswoman, legislative staff, and stakeholder groups; • Developed and maintained relationships with national and Hill press including television, radio, print, and online bookers, producers, reporters, and writers; • Pitched Congresswoman and stories to press and responded to all media inquiries in a timely fashion; • Prepared Congresswoman for interviews by providing briefing materials, reviewing top-line messages, and ensuring camera readiness; • Served as on-the-record spokeswoman;• Wrote press releases, statements, advisories, and opinion pieces for national and trade press; • Wrote and edited Floor speeches, event remarks, e-newsletters, social medial posts, and website content; and • Monitored and evaluated daily news stories for press opportunities

Washington, Dc

• Developed and maintained relationships with members of the media including television, radio, print, and online producers, reporters, and writers; • Developed media strategies to promote Association programs and products; • Pitched association spokespeople and issues to media and responded to regular media inquiries; • Prepared Executive staff, Association leadership, and other spokespeople for interviews and media opportunities; • Led media tours for spokespeople to meet with national media; • Worked with vendors to script, produce, and distribute ANRs, VNRs, and PSAs; • Wrote press releases and statements, talking points, articles, OpEds, speeches, and scripts; • Drafted, edited, and produced substantive print and video materials for target audiences; • Led media trainings and created toolkits and guides to prepare members for media advocacy; • Led association staff team to promote association governance and design Leadership Institute; • Updated Facebook, Twitter, and blog entries; and • Supervised Communications Associate

Washington, Dc

• Developed and implemented strategic issue advocacy campaigns; • Facilitated, Co-Chaired and served on national, state, and local field coalitions; • Supported and encouraged Chapter Leaders to participate in advocacy campaigns; • Led, planned, and promoted advocacy training workshops; • Engaged Association members in individual advocacy initiatives; • Presented at national and Chapter conferences; • Created resources and tools for activists including talking points, best practices, and podcasts; • Organized “Immigration 101” course for Hill staff; • Coordinated annual National Day of Action / Lobby Day for roughly 350 participants; • Worked interdepartmentally to organize annual Leadership Institute for Chapter Leaders; and • Drafted and distributed weekly online newsletter

Washington, Dc

• Managed education and advocacy campaigns and strategy; • Developed and implemented outreach programs to recruit, engage, and retain activists; • Coordinated and led field events, workshops, and training sessions for health care providers; • Educated Congressional staff about environmental impacts on human health; • Actively participated in the CDC’s Environment & Public Health Tracking Network workgroups; • Presented and moderated panels at national conferences; • Performed qualitative data collection and analysis and reported findings to internal and external partners; • Represented organization at coalition meetings, conferences, and events; • Hired, managed, and evaluated interns; and • Managed and developed three websites and activist database

Washington, Dc

• Organized projects to encourage political involvement among members; • Coordinated 3 day, 200 participant Legislative Workshop; • Edited and Distributed electronic listserv; • Recruited Key Contacts; • Updated and maintained two websites; and • Managed interns

Washington, Dc

Ma, Public Policy: Philsophy And Social Policy

Graduate studies in philosophy and social policy; including sustainability consulting in British Columbia.

Ba, Government And Politics

Activities and Societies: American Parliamentary Debate AssociationStudent Government, American Parliamentary Debate, studied abroad.

Politics And Philosophy

Activities and Societies: Meditation SocietyStudied Politics and Philosophy

Education record

Activities and Societies: Debate team, co-news editor of school paper, young Dems, theater, coached rec league basketball

Education record

Activities and Societies: Cross Country, Track, Theater