Jenny Williams - Gaicd Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Little Colossus is a Social Enterprise offering consumer products with proceeds going towards improving the mental health of young Australians. It is fully owned by social purpose organisation UnLtd.

Sydney, New South Wales, Au

Consulting CMO for Australian Data Driven Marketing Association. Also engaged in independent consulting, speaking at marketing events and consulting on the development of marketing strategy and digital transformation strategies for major businesses in B2B and B2C environments across APAC

Toowong, Queensland, Au

Responsible for all top of funnel acquisition marketing programs including campaigns, Brand, advertising, media, online advertising, SEO/SEM, content, Social as well as in-house production and media buying, app development and communications strategy and implementation of a salesforce CRM to drive email marketing automation.Achievements of the marketing team under my leadership:• Year on year revenues from the digital channels grew by an average of 44% across the key verticals • Reduced advertising production to 25% of what our UK counterparts spend to create similar assets, using the same team of animators• Set up a CX function in the business and raised awareness of customer during all decision making processes• Significant enhancements to our SEO capability delivered an average of 18% year-on-year growth from the channel across the same period.

Sydney, Nsw, Au

As Chief Marketing Officer, I am accountable for all marketing functions and marketing programs within HCF, Australia's largest not for profit health fund. Oversee all marketing disciplines including Strategy, Branding, Advertising, Sponsorship, Media, Digital, Direct, Social and Insights across all segmentsKey achievements of the marketing team under my leadership:• Branch sales increased by 33.8%, Call Center sales up by 9.4%, Website sales conversion is up 43.6%• Ad tracking results from new brand campaign is up by 21% on industry norm • Brand awareness up 7% nationally with the highest growth in Victoria (12%), Brand consideration has increased by 5% nationally (14% in NSW) and brand power is at number one position in our home state NSWWon marketing team of the year

Sydney, Au

International consultancy focused on digital transformation strategies within a wide variety of organizations and brands. This experience gave me the opportunity to work on B2B and B2C digital strategy development, social media direction, content strategies, events management, Marketing strategies, digital training, change management and innovation planning for a wide range of differed brands such as Commonwealth bank (project Nimbus), BT Financial group, Central Australian Aboriginal Media Association, Peoples choice Credit Union, Within these roles, part of my function was to identify best practices in each industry and apply that knowledge and learning where applicable.

London, Gb

Ran one of the most highly awarded digital agencies in Australia three time winner of interactive agency of the year clients included McDonalds, Volkswagen, Dell, Tab and many moreKey achievementsWon Agency of the year three timesDigital revenues grew from 5% to 30% of total agency group revenues

Focused on digital strategy and building a training and education offering in digital marketing best practice

New York, Ny, Us

Initiated an built digital offering for McCann WorldGroup across Asia Pacific including working directly with clients on digital strategy and integration with ATL campaigns

New York, Ny, Us

Oversaw merger of digital and direct offering of Mcann world groups Australia and NZ operations into MRM worldwide and responsible for P&L of both offices

Es

Participated in senior management team to merge global digital offerings of IPG agencies together, leading project management and strategy teams in the development of a standardized service delivery process and professional services automation system to enable global deployment

Boston, Massachusetts, Us

Led project teams in initiation of digital offering within traditional advertising agency including setting up New York office of Hill Holliday interactive

Us

Designed and developed multimedia applications and early websites for trade and tourism in the US

Strategy, project management and systems development for actuarial software across Europe and Middle East

Us

Defined and developed dealing room network environments to integrate financial information systems to PCs

Developed applications to run on some of the first PCs to be used in corporate Australia

Dip Multimedia Applications, Multimedia

Bec Mcompsci, Economics, Computer Science