Jenny Williams - Gaicd

Jenny Williams - Gaicd Email and Phone Number

Chief Marketing Officer PetSure @ PetSure (Australia)
Jenny Williams - Gaicd's Location
Greater Sydney Area, Australia, Australia
Jenny Williams - Gaicd's Contact Details

Jenny Williams - Gaicd personal email

n/a
About Jenny Williams - Gaicd

Jenny has worked as a marketing professional both agency and client side across APAC, America and Europe for over 30 years. She has an entrepreneurial spirit and a proven track record of leadership and driving growth and innovation in business operation by harnessing the power of brand, CX, digital marketing and data driven engagement. Coming from a technology background with formal training in project management coupled with senior management, board level and executive management experience,She has a clear understanding of the economic factors that underpin business decisions and a wealth of experience in creating a “line of sight” between tomorrow’s digital future and what is required today to connect with stakeholders and audiences and evolve in a constantly changing environment. Her breadth of marketing experience enables her to understand what channels can be used to drive what outcomes and the best measurement criteria to test and optimize performance for the most effective and profitable outcomes.

Jenny Williams - Gaicd's Current Company Details
PetSure (Australia)

Petsure (Australia)

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Chief Marketing Officer PetSure
Jenny Williams - Gaicd Work Experience Details
  • Petsure (Australia)
    Chief Marketing Officer
    Petsure (Australia) Mar 2022 - Present
    Sydney, Nsw, Au
    View
  • Unltd.
    Board Member Of Little Colossus
    Unltd. Oct 2020 - Present
    Sydney, Nsw, Au
    Little Colossus is a Social Enterprise offering consumer products with proceeds going towards improving the mental health of young Australians. It is fully owned by social purpose organisation UnLtd.
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  • Fupay
    Chief Marketing Officer
    Fupay Dec 2020 - Jun 2021
  • Adma
    Chief Marketing Officer
    Adma May 2019 - Dec 2020
    Sydney, New South Wales, Au
    Consulting CMO for Australian Data Driven Marketing Association. Also engaged in independent consulting, speaking at marketing events and consulting on the development of marketing strategy and digital transformation strategies for major businesses in B2B and B2C environments across APAC
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  • Comparethemarket.Com.Au
    Chief Marketing Officer
    Comparethemarket.Com.Au Jan 2018 - May 2019
    Toowong, Queensland, Au
    Responsible for all top of funnel acquisition marketing programs including campaigns, Brand, advertising, media, online advertising, SEO/SEM, content, Social as well as in-house production and media buying, app development and communications strategy and implementation of a salesforce CRM to drive email marketing automation.Achievements of the marketing team under my leadership:• Year on year revenues from the digital channels grew by an average of 44% across the key verticals • Reduced advertising production to 25% of what our UK counterparts spend to create similar assets, using the same team of animators• Set up a CX function in the business and raised awareness of customer during all decision making processes• Significant enhancements to our SEO capability delivered an average of 18% year-on-year growth from the channel across the same period.
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  • Hcf Australia
    Chief Marketing Officer
    Hcf Australia Mar 2015 - Jun 2017
    Sydney, Nsw, Au
    As Chief Marketing Officer, I am accountable for all marketing functions and marketing programs within HCF, Australia's largest not for profit health fund. Oversee all marketing disciplines including Strategy, Branding, Advertising, Sponsorship, Media, Digital, Direct, Social and Insights across all segmentsKey achievements of the marketing team under my leadership:• Branch sales increased by 33.8%, Call Center sales up by 9.4%, Website sales conversion is up 43.6%• Ad tracking results from new brand campaign is up by 21% on industry norm • Brand awareness up 7% nationally with the highest growth in Victoria (12%), Brand consideration has increased by 5% nationally (14% in NSW) and brand power is at number one position in our home state NSWWon marketing team of the year
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  • Ideagarden
    Digital Transformation Consultant
    Ideagarden Jan 2004 - Mar 2015
    Sydney, Au
    International consultancy focused on digital transformation strategies within a wide variety of organizations and brands. This experience gave me the opportunity to work on B2B and B2C digital strategy development, social media direction, content strategies, events management, Marketing strategies, digital training, change management and innovation planning for a wide range of differed brands such as Commonwealth bank (project Nimbus), BT Financial group, Central Australian Aboriginal Media Association, Peoples choice Credit Union, Within these roles, part of my function was to identify best practices in each industry and apply that knowledge and learning where applicable.
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  • Tribal Worldwide
    Managing Director Australia
    Tribal Worldwide Jan 2006 - Dec 2007
    London, Gb
    Ran one of the most highly awarded digital agencies in Australia three time winner of interactive agency of the year clients included McDonalds, Volkswagen, Dell, Tab and many moreKey achievementsWon Agency of the year three timesDigital revenues grew from 5% to 30% of total agency group revenues
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  • Ideagarden Consulting
    Principle, Consultant
    Ideagarden Consulting Jul 2003 - Jan 2006
    Focused on digital strategy and building a training and education offering in digital marketing best practice
  • Mccann Worldgroup
    Director Of Interactive Services Asia Pacific
    Mccann Worldgroup Oct 2002 - Jul 2003
    New York, Ny, Us
    Initiated an built digital offering for McCann WorldGroup across Asia Pacific including working directly with clients on digital strategy and integration with ATL campaigns
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  • Mrm//Mccann
    Regional Director Australia New Zealand
    Mrm//Mccann May 2001 - Oct 2002
    New York, Ny, Us
    Oversaw merger of digital and direct offering of Mcann world groups Australia and NZ operations into MRM worldwide and responsible for P&L of both offices
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  • Zentropy
    Global Director Engagement And Project Management
    Zentropy Jan 2000 - May 2001
    Es
    Participated in senior management team to merge global digital offerings of IPG agencies together, leading project management and strategy teams in the development of a standardized service delivery process and professional services automation system to enable global deployment
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  • Hill Holliday
    Director Of Project Management
    Hill Holliday Apr 1998 - Jan 2000
    Boston, Massachusetts, Us
    Led project teams in initiation of digital offering within traditional advertising agency including setting up New York office of Hill Holliday interactive
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  • Mediastream
    Executive Producer
    Mediastream Dec 1996 - Apr 1998
    Us
    Designed and developed multimedia applications and early websites for trade and tourism in the US
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  • E.L. Computers
    European Director Of Project Management
    E.L. Computers Jun 1990 - Feb 1994
    Strategy, project management and systems development for actuarial software across Europe and Middle East
  • Infor
    Systems Analyst / Project Manager
    Infor Aug 1988 - Apr 1990
    Us
    Defined and developed dealing room network environments to integrate financial information systems to PCs
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  • Bs Micrcomp
    Analyst Programmer
    Bs Micrcomp Mar 1986 - Mar 1988
    Developed applications to run on some of the first PCs to be used in corporate Australia

Jenny Williams - Gaicd Skills

Customer Experience Direct Marketing Web Marketing Public Speaking Online Marketing Brand Development Digital Strategy User Experience Digital Media Digital Marketing Advertising Integrated Marketing Strategy New Media Interactive Marketing Online Advertising Content Strategy Interactive Advertising Marketing Creative Strategy Training Direct Mail Creative Direction Email Marketing Business Strategy Art Direction Information Architecture User Interface Design

Jenny Williams - Gaicd Education Details

  • University Of Massachusetts Amherst
    University Of Massachusetts Amherst
    Multimedia
  • Flinders University Of Australia
    Flinders University Of Australia
    Computer Science

Frequently Asked Questions about Jenny Williams - Gaicd

What company does Jenny Williams - Gaicd work for?

Jenny Williams - Gaicd works for Petsure (Australia)

What is Jenny Williams - Gaicd's role at the current company?

Jenny Williams - Gaicd's current role is Chief Marketing Officer PetSure.

What is Jenny Williams - Gaicd's email address?

Jenny Williams - Gaicd's email address is je****@****.com.au

What schools did Jenny Williams - Gaicd attend?

Jenny Williams - Gaicd attended University Of Massachusetts Amherst, Flinders University Of Australia.

What skills is Jenny Williams - Gaicd known for?

Jenny Williams - Gaicd has skills like Customer Experience, Direct Marketing, Web Marketing, Public Speaking, Online Marketing, Brand Development, Digital Strategy, User Experience, Digital Media, Digital Marketing, Advertising, Integrated Marketing.

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