Jenny W. Email & Phone Number

Nyc And Everywhere

• Collaborate with cross-functional teams to develop and consult on short- and long-term online content strategy and editorial content for social channels, blog posts, tweets, status updates, pins, videos and photos. Guide FEMA online presence across social media channels, with the goal of growing visibility and customer engagement within the digital marketing space. Optimize content for search engine visibility, crawlability, indexation and ranking (SEO), ensuring tracking of trends on social media outlets. Generate trend reporting (hot issues, trending topics, social media responses) for senior leadership and press desk, targeting market research and monitoring social media user, influencers, and websites in affected communities, while building a database of identified users. Analyze current digital environment and identify opportunities for shared messaging and content, recognizing unmet organizational and operational needs and suggesting content improvements. Coordinate with Strategy & Messaging teams to establish priorities for social media content and dissemination, ensuring messaging and content development meets FEMA requirements. Reply to correspondence, audit findings, and respond to complex inquiries. Analyze the need from different geographies and populations, and developments, implement and evaluate programmatic initiatives to efficiently and effectively meet the needs. Conduct analytical studies of various issues. Initiate and prepare handbooks and reports.Selected Achievements: Delivered end-user accountability, serving as a liaison to develop an in-depth understanding of the voice of the customer and transform it into an optimal content plan.  Generated and distributed monthly emails to supporters using email web applications.

Nyc

Guide integration and execution of experimental marketing, guerrilla marketing, direct marketing, event management, and branding communications strategy, with a focus on referral and client networks. Clients include: Converse, Samsung, Metro PCS, Illy Coffee, Light Life, Remy, Royal Salut, Ballentines, Sk-II, Lyft, Gumi, Squareenix, and Taiwan Beer. Support and communicate overarching marketing programming across all functional and operational units. Review and submit invoices, and contracts, maintaining accurate reporting and scheduling of project logistics. Evaluate and monitor the competitive landscape, implementing corrective responses that generate marketplace growth based on identified trends.

Greater New York City Area

Created and executed growth initiatives and projected revenue generation opportunities based on development of high performing multi-channel digital marketing initiatives and end-to-end integrated campaigns and strategy. Drove member acquisition, campaign performance and strong ROI across social media, email, SEO, CRM, and display. Applied a consultative solution-based approach to identify needs and provide appropriate recommendations to current campaigns and marketing strategies. Engaged in targeted outreach and influence strategies, applying insights to steer optimization of digital marketing campaign execution. Supported business development strategy, collateral management (pamphlets, flyers, open house signs, email blasts and graphic arts) and event management, engaging with stakeholders and teams at all points to generate business opportunities. Selected Achievements: Generated measurement and reporting relating to effectiveness of marketing programming and campaigns, resulting in improved resource allocation, efficiency and revenue generation. Oversaw operations workflow, focused on tactical implementation, execution, reporting, testing, and improvement of marketing campaigns. Evaluates, selected and managed outside vendors, building pipeline/lead generation to meet and exceed branding objectives. Played an integral role in development of magazine/coffee table book

New York, Ny

Digitizing children's books for the Nook Kids department for the Nook Color.Utilizing Adobe, Photoshop, XML, Javascript, and edit audio to create booksA and Q digital books on different platforms.

New York, Ny

Conducted training classes for adults ranging from 5-16 students on various computer skills including Adobe Photoshop, Illustrator, Dreamweaver (I & II), Acrobat, PowerPoint.Learned and taught new software packages and technologies given a small turn-around time.Created and taught customized lesson plans as requested by clients.Executed classes at client’s location when requested.Modified teaching methods to accommodate students with varying levels of ability.

New York, Ny

Updated website/webstore as requested by site owners, adding new content and items to the catalog when needed.Recorded, edited, uploaded podcasts for main site.Created flyers, invitations, banners, graphics for new web game proposals.Fabricated site related merchandise.Model t-shirts for webstore

Wrote articles about upcoming artists, gallery openings, and current events in art field.Researched artists and galleries for background information to add to web content.Maintained web site and obtained images, interviews, and links.Artobserved was listed as one of the favorite art sites of the New York Times

New York, Ny

Prepared and updated website information including scanning, editing, cropping comic book covers for DC Comics, Vertigo, MadTV, WildStorm, and special story event websites.Coordinated with web team to update site in timely manner to coincide with story events.Updated databases and created flash movies.

Aided clients, restocked inventory, and sent out phone orders.Assisted in allocating orders for new inventory.

Polled each store for specific sales information and summarized data for director of Retail Merchandising & Planning.Created flip books of Betsey’s designs, dyed fabrics according to designer’s specifications, and scans for website updates.Facilitated merchandise transfers and requests between retail stores.

freelance reviewer/writer for Impulse, went onsite to locations to sample and review movies, coffe shops, music, clubs, and various products. Published twice a month, featured three times

Assigned to work with a team focusing on data compilation in a large class action suit against a major herbal-product manufacturer. Responsibilities included data entry and heavy contact with clients, physicians, and pharmacists.Scheduled independent medical examinations.

Organized and prepared sets, props, and costumes. Supervised general backstage work, including the integration of lighting, music, sound, and other related media.

Masters Fine Arts, Design & Technology

Activities and Societies: Animation GroupGallery show at Chelsea Musuem of Art 2007

Bachlor Of Arts, Theatre Arts

Activities and Societies: Chinese Association at stony Brook, Theatre, Dean's ListScenic artist for production of "For coloured girls who.

Bachelor Of Fine Arts (Bfa), Theatre/Theater

Activities and Societies: Theater, Chinese Association of Stony Brook, Independent Theatre Group