Jenny X. Email & Phone Number

Dallas/Fort Worth Area

+ Lead collaborative messaging and content development across the entire commercial team, including marketing, sales, client engagement, market intelligence, and customer service.+ Create narratives and communication strategies to drive brand vision, marketing leads, and customer loyalty; manage multiple marketing agencies to achieve lead conversions and subscriber growth.+ Served as a primary go-to resource supporting the chief commercial officer to implement multi-channel marketing initiatives and develop brand strategies for product launch and relaunch; accelerated subscriber growth by $2.4 million. + Led content strategy for the company’s first telehealth solution launch in 2020, driving awareness across three continents through multi-media storytelling that included online media coverage, infographics, website development and videos.+ Managed the public relations campaign for the company’s IPO in 2019, working with various external agencies in the U.S. and Hong Kong to organize media training, press conferences, investor luncheons, and content development for the listing on the Stock Exchange of Hong Kong.+ Increased CEO visibility in the local business community through media interviews and placements with the Dallas Business Journal, D Magazine, and CEO Spotlight podcast.

Dallas, Texas, United States

+ Design and develop marketing collateral for healthcare and technology organizations, including brand development, marketing brochures, creative assets, newsletters, and case studies.+ Manage public relations, social media and marketing communications programs for small businesses.

Dallas

+ Developed content strategies that helped tech companies increase brand awareness and create positive market perception, leveraging a mix of media channels and tactics; secured positive coverage with business, tech, and vertical trade media; extremely skilled at breaking down complicated tech solutions and aligning them to user experience to bring a story to life.+ Organized media tour at the Amazon Fulfillment Center in Houston, as part of the national Prime Day campaign, to promote Amazon’s expansion of same-day delivery to 27 metro areas in 2016, which resulted in 30+ news stories and contributed to the most profitable Prime Day that year.+ Led PR campaigns for Verizon in the Southwest region for 5 consecutive years; used a mix of PR channels, including media coverage, online news center, social influencers, and charity events, to establish Verizon as the #1 leader in wireless networks in Southwest. + Managed the reinvention PR campaign for Qualcomm to change its image from a stodgy telecom company to a new innovative player in the virtual reality tech space; improved share of voice in consumer tech media and among tech bloggers by 20%. + Selected by the firm as a member of the Global Exchange Program to work on a six-month assignment in Beijing, China; managed consumer-driven marketing campaigns in China during the months leading up to the Beijing Olympics in 2008. + Led differentiated value proposition content development and increased CEO visibility for i2 Technologies, a software company, during its leadership shuffle and against massive M&A activities in the tech industry; landed the CEO a profile story in Fortune magazine in December 2006. + Led teams of 5-7 people, often cross-geography or cross-functional, to implement media campaigns; served as a coach to supporting, younger staff on the team.