Jennifer Cain Email & Phone Number

New York, NY, US

London, London, GB

• EVP, Head of Growth, Choreograph
• Interim Head of Growth, Choreograph
• WPP Marketing & Growth Data Strategy Initiative support
• Global Data Strategy & Operations Lead for Walgreens Boots Alliance (WBA) - The Pharm

New York, NY, US

2022 Effies Gold Winner for Data-Driven Marketing for the Walgreens "This is Our Shot" campaign.

Boston, Massachusetts, US

• Manage a cross-office team (Chicago, San Francisco, NY) of 20 Media professionals ranging from Associates to VP/Directors. Responsible for all aspects of the career lifecycle – hire, train, mentor, and review.
• Client portfolio included: Whirlpool, Hilton, Starz, RXBAR, Lyft, Mattel, Comcast
• Account relationship lead for ad serving (desktop & mobile), rich media, DCO, verification, privacy, and analytics technology vendors (e.g. Google, DoubleClick, Yahoo, Adobe, Microsoft, Neustar, Oracle, Salesforce.
• Own & collaborate in the design, implementation, and management of custom media technology stacks designed to increase executional efficiencies, enhance data collection, and meet dynamic KPIs - all with precision &.
• Develop audience targeting and planning use cases, taxonomy, and process for client data governance in media activation and personalization (DCO)
• Day-to-day client liaison, addressing industry topics such as retargeting strategies, mobile feasibility, data collection & use, vendor reviews and POV’s, and semi-annual State of Digital reviews.

Boston, Massachusetts, US

• Regional lead managing a cross-office team (Chicago,SF) of 20 Media professionals ranging from Analysts to Associate Directors. Responsible for all aspects of the career lifecycle – hire, train, mentor, and review.
• Client portfolio included: Bank of America, Sprint, Whirlpool, Emerson, Taco Bell, eBay, TransUnion, FitBit, Pandora, Angie’s List, Mattel
• Account relationship lead for ad serving (desktop & mobile), rich media, verification, privacy, and analytics technology vendors (e.g. Google, DoubleClick, Yahoo, Adobe, Microsoft, AK), DSP, and DMP platforms.
• Own & collaborate in the design, implementation, and management of custom mediatechnology stacks designed to increase executional efficiencies, enhance data collection, and meet dynamic KPIs - all with precision & scale.
• Day-to-day client liaison, addressing industry topics such as retargeting strategies, mobile feasibility, data collection & use, vendor reviews and POV’s, and semi-annual State of Digital reviews.
• Agency resource for privacy, compliance, and terms & conditions. Facilitated legal conversations and educated clients on industry requirements as they relate to the collection & use of consumer data. Responsible for.

Boston, Massachusetts, US

• Day-to-day client liaison addressing industry topics such as retargeting strategies, mobile feasibility, data collection & use, and vendor reviews.
• Collaborated in the design, implementation, and management of custom media technology stacks designed to increase executional efficiencies, enhance data collection, and meet dynamic KPIs.
• Managed a cross-office team (Boston, Chicago) of 10 Media professionals ranging from Associates to Managers. Responsible for all aspects of the career lifecycle.
• Ensure flawless execution across campaign life cycles: implementation, optimization, QA, measurement/reporting, and post campaign QA.
• Account relationship lead for ad serving (desktop & mobile), rich media, verification, privacy, and analytics technology vendors (e.g. Google, DoubleClick, Yahoo, Adobe, Microsoft, AK).
• Agency resource for privacy, compliance, and terms & conditions facilitating legal conversations and educating clients on industry requirements as they relate to the collection & use of consumer data. Responsible for.

US

• Implement and monitor online advertising campaigns through ad serving software (DFP) across several major sites
• Monitor contextual advertising across several major sites
• Prioritize ad network campaigns for best yield optimization and RPM.
• Work with sales managers and sales people supporting their sales efforts
• Advise/consult with ad salespeople regarding advertising inventory, availability forecasting and campaign performance
• Research and implement new advertising technology

Contract/Freelance for Online Marketing strategy, Online Media Buying, SEO/SEM consultant, and Email Marketing campaigns.

• Hire, lead, and develop the Interactive Department which is composed of display advertising, paid search, natural search, email marketing, analytics, and media research.
• Responsible for developing all online marketing plans, managing all reporting systems, and analyzing traffic data to ensure campaigns are performing optimally.
• Develop and streamline internal processes
• Recommend and implement tracking and reporting technology
• Train internal departments on Interactive department to up-sell services.
• Develop and maintain all media spend partnerships

• Implemented and monitored online advertising campaigns through ad serving software (OAS) across several major news sites
• Worked with sales managers and sales people for 10 regional web sites, supporting their sales efforts
• Advised/consulted with ad salespeople regarding advertising inventory, availability forecasting and campaign performance
• Researched and helped implement new advertising technology
• Conducted training for new employees on sales/advertising operations processes and software

• Implemented, monitored, and tracked online advertising campaigns through ad serving software (DFP)
• Prepared, maintained, and analyzed accurate weekly tracking reports for campaigns
• Developed proposals in response to RFP's
• Created and streamlined advertising processes and operations
• Trained new employees on sales/advertising processes and software

London, GB

• Planned, executed, tracked spend and reported on paid media campaigns for a diverse array of clients
• Managed client demands and provided daily support throughout various campaigns
• Wrote creative copy and developed relevant keyword sets for use in the paid media campaigns
• Analyzed client campaigns to determine the most profitable mixture of paid media and paid inclusion expendituresClient portfolio included: Assurant Insurance

• Designed, built and maintained websites using Photoshop, Illustrator, HTML, CSS and Flash for national, regional, and local companies
• Designed and mass-produced custom email marketing templates
• Created user manuals and trained clients on content management software

Postgraduate Degree (Master'S), Artificial Intelligence For Business

Bs, Marketing, Computer Science