Jen Piña is a trailblazer in social commerce and strategic partnerships with over 15 years of experience in marketing to highly specific groups from influencers to high net worth individuals. As a founding team member and Vice President of Strategic Partnerships at MagicLinks, she played a pivotal role in scaling the company from its inception. Under Jen's leadership, MagicLinks achieved double digit revenue growth and earned recognition among Inc 5000’s fastest-growing private companies. She built and managed a tech ecosystem of over 5,000 brand partners and 35,000 social video creators, developed and secured multi-year contracts with leading beauty and fashion brands like L’Oreal, lululemon, e.l.f. Cosmetics, and Sephora, and spearheaded innovations that doubled net profitability during highly uncertain and competitive times as the social commerce industry continued to skyrocket. Her career is marked by a unique blend of strategic acumen and hands-on leadership, from her early days in the financial markets, where she honed her analytical skills during the Great Recession, to her impactful role in social commerce today. At MagicLinks, Jen shaped its thought leadership in the industry, representing the company as a keynote speaker at major conferences and leading internal training programs. Her global experiences, spanning from teaching Spanish to at-risk youth and orphans in the Dominican Republic to working with high-net-worth clients at Fendi in the Karl Lagerfeld era, have further enhanced her understanding of diverse consumer behaviors and cultural dynamics.Jen is recognized for her expertise in creator strategy and her contributions have been acknowledged with honors such as the Inspirational Women Awards and AdTech Awards.