Jen (Pock) Belle Email & Phone Number

Seattle, Wa

In honor of our daughter Katie, who bravely and successfully endured eighteen months of treatment for a form of pediatric cancer called neuroblastoma, our family established a research fund in her name at Seattle Children's Hospital Foundation. To date we have raised over $750,000 to pay for clinical research being conducted at Seattle Children's Hospital and Seattle Children's Research Institute. Our fundraising efforts were instrumental in bringing a promising treatment called I-131 MIBG Therapy to Seattle Children’s in December 2013. For the last few years, we have supported clinical trials in which patients' own immune systems are harnessed to fight their cancer. One hundred percent of donations are spent on conducting clinical trials with the goals of saving more children's lives and reducing the toxic side effects that result in life-long complications for survivors.

Seattle, Wa

Senior Product Manager, Business Development:► Wrote and executed the initial business plan for third party advertising on Amazon.com. Worked with software engineers to conceive, develop and launch required functionality and reporting tools. Partnered with Legal to amend privacy policy, negotiated first agency master agreement.► Conducted financial review of corporate gift certificates channel, driving a revision to discount structure/contract terms and termination of channel’s largest deal which was found to be margin negative. Reduced average purchase discount by 17% in one year, while top line revenue increased 27% in that period.► Managed operations for the corporate gift certificates channel; redefined organizational requirements and restructured, upgrading staff and reducing headcount by 40%.► Managed sales operations for in-shipment advertising program.Senior Product Manager, Associates:► Conducted strategic evaluation of the comparison shopping market; presented recommendations to senior management that informed long-term planning and drove short-term financial results.► Enhanced productivity and improved efficiency of relationships with Amazon's largest advertising partners, including MSN, AOL, Yahoo, Shopping.com. ► Conceived and directed merchandising improvements that resulted in 100% year over year unit sales increase with Yahoo in 2004 holiday season.► Advocated and provided guidance for software-driven automation, including automated cost-per-click bidding and data feed enhancements.► Conducted large-scale test to evaluate incrementality of key advertising partner; terminated the deal based on results, saving $1MM free cash flow in 2005.

Redmond, Wa

► Created long-term strategic marketing plan to drive continued market share leadership and growth in the $165 million hospital defibrillator/monitor market.► Revised and implemented pricing plan for key product lines based on comprehensive evaluation of historical sales and market dynamics.► Designed and conducted qualitative and quantitative market research for use in product, service, and promotion development in the US and Europe.► Conceived and executed product positioning and promotions to align with strategic plan. Analyzed sales and adjusted plans quarterly.

San Francisco Bay Area

► Created and implemented territory business plan: analyzed territory dynamics, evaluated managed care, and positioned products relative to competition. ► Developed strategies and tactics to increase market share. Drove 20% increase in market share for Glucophage XR.

Indianapolis, In

► Evaluated post-menopausal women’s health and Internet healthcare environments. Designed and directed exploratory qualitative market research. ► Identified Internet consumer marketing opportunities for osteoporosis drug Evista. Crafted a strategic plan and presented it to the Evista brand team; proposed strategy and tactics were subsequently implemented by the brand.

Indianapolis, In

► Managed relationship between Sales and Operations. Identified operational issues and implemented changes to enhance service, resulting in improved customer satisfaction and increased cash collections.► Led cross-functional teams on projects including a $7 million product launch and the initiation of direct fulfillment to Wal-Mart.► Coordinated review of promotions by various departments for feasibility and legality. Directed operational execution of $20 million promotion budget.► Managed contract review and execution processes with retail and wholesale customers generating $200 million in annual revenue.► Directed development of a sell-through database used to evaluate product performance, promotion effectiveness, and inventory levels.

Mba, Strategy, Marketing

Activities and Societies: ♦ Graduated with High Distinction. ♦ Member of Marketing and Healthcare Clubs, Habitat for Humanity.

Bachelor'S Degree, Economics

Activities and Societies: ♦ Earned Dean's List Honors, 1990-1991. ♦ Member/Officer of Kappa Kappa Gamma Sorority, 1988-1992. ♦ Received.