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As a recognized B2B marketing and business leader who has worked in large enterprises and small businesses including manufacturers (Samsung & HP), service providers (Denali Advanced Integration) and agencies (TPG), Jen excels in building strategies, aligning stakeholders, building teams and making big ideas come to life impacting sales performance and delivering revenue. Jen is a skilled advisor and influencer who builds relationships with peers & partners developing & executing highly successful Go-To-Market strategies that drive growth. Skilled in Brand and Communications, Product Marketing, Demand Generation, and Channels & Alliances, Jen leads her teams to utilize a full suite of integrated marketing strategies with proven success in driving pipeline growth and incremental revenue across multiple market segments and routes to market.Jen has spent over 20 years in technology as a leader demonstrating expertise in building and leading successful teams. Jen leans into a core value of leading by example and empowers her teams to look for ways to overcome barriers, innovate and bring exceptional value to the business. Her motivational style helps individuals and teams feel connected and realize their full potential by discovering and leaning into their strengths.As a mentor, Jen connects and encourages the next generation of leaders in support of their professional development while helping them identify steps to achieve their goals. Specialties: Dynamic & Motivational Leadership | Growth Strategies | Go-To-Market | Business Planning | Organizational Strategy & Planning | Business Development | Channel Management | Brand | Product Marketing | Demand Generation | Multi-Channel Marketing | Integrated Marketing | Marketing Communications | Product Launches | Workshop Facilitation | Project Management | Results | Execution | Channel Expert | Event Management | PR | Strong Communicator | Change Agent
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Fractional Cmo, Channels And AlliancesMotumUnited States -
Fractional Cmo, Channels & AlliancesMotum Jan 2024 - PresentDallas/Fort Worth, Tx, UsSupport contracts as a Fractional CMO and Channel & Alliance Strategy.Motum helps companies grow revenue with services & programs supporting your full Go To Market practice. -
Advisory Board MemberSales Community Mar 2024 - PresentBoston, Massachusetts, UsA community of sales, channel, analyst, coaching and consulting professionals focused on accelerating your sales career. -
Evp Global Strategy, Product & Integrated Marketing (Cmo)Denali Advanced Integration Jan 2021 - Dec 2023Redmond, Washington, UsDenali is a privately held global solution provider with over 850 employees, 275 technical services 30+ global integration and support facilities in the US, UK and India. Denali serves Fortune 500 clients in healthcare, manufacturing, transportation & logistics, software & technology, telecommunications, and retail. Denali specializes in taking best-of-breed technologies and developing end-to-end solutions in both IT and OT environments.Dynamic and visionary CMO and head of Strategy with a track record of driving business growth and market leadership in diverse industries. Adept at developing and executing strategic initiatives that enhance brand positioning, drive revenue growth, and capture market share. Proven ability to lead cross-functional teams in aligning business objectives with market trends and customer needs. Strategic thinker with a strong business acumen and a passion for innovation. Known for fostering strategic partnerships and leveraging emerging technologies to drive competitive advantage. A persuasive communicator with a talent for inspiring teams and stakeholders towards achieving ambitious goals. As a direct report to the CEO and part of the executive leadership team, held responsibilities for global strategy, brand, product marketing, demand generation, alliances, communications/PR, sales leadership and executive sponsor. -
Owner ManagerPoint5 Marketing & Business Services Aug 2019 - Dec 2020Consultancy designed to help customers with Business Strategy, GTM planning & execution , Channel Strategy & Programs, Full-stack Marketing Strategy & execution. Customers included NetApp, Honeywell & Hitachi Data Systems.
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Vp, B2B Mobile Marketing (Us B2B Cmo)Samsung Electronics America Aug 2018 - Jul 2019Ridgefield Park, Nj, UsSamsung Electronics Mobile B2B division specializes in providing innovative solutions and technologies tailored for businesses across various industries. Leveraging Samsung's cutting-edge mobile devices, software, and services, the B2B division offers comprehensive solutions designed to enhance productivity, efficiency, and customer experiences. From mobile devices and wearables to enterprise mobility management software and security solutions, Samsung Electronics Mobile B2B enables organizations to streamline operations, empower employees, and drive digital transformation. -
Director, Gtm Integrated MarketingSamsung Electronics America Dec 2017 - Nov 2018Ridgefield Park, Nj, Us -
Director, Sales Strategy & OperationsSamsung Electronics America Nov 2016 - Nov 2017Ridgefield Park, Nj, UsB2B Mobility Strategic Project Management -
Vice President, Sales & Marketing (Cmo)The Performance Group Of Northern California (Tpg) Dec 2014 - Jun 2016Emeryville, Ca, UsDevelop a sales strategy, organizational structure and plan focused on new business development to drive company growth. Lead and manage the sales strategy and team, drive business development and new client engagement, approve pricing models and maximize profitability while maintaining competitive. -
Vice President, Marketing & StrategyThe Performance Group Of Northern California (Tpg) Apr 2013 - Jun 2016Emeryville, Ca, UsLeading the strategy and development of long term growth initiatives designed to augment, extend and grow TPG’s business and brand, including new client services. Areas of focus included: • Data and analytics to aid market and services expansion with end to end sales integration• New product and category creation to broaden portfolio and drive growth• Sales and marketing alignment to support client expansion, improve closure rates & increase share• Brand analysis and re-launch of messaging & platforms• Engage PR to evangelize the TPG brand with sustained positive tone of voice in the market• Launched demand generation and sales enablement initiatives -
Director Of Global Partner ExpansionHewlett-Packard Jun 2012 - Oct 2012Houston, Texas, UsGlobal Marketing ServicesResponsible for HP's global partner engagement strategy leveraging core marketing activities including partner events, marketing to marketing, and other strategic initiatives which focus on increasing partner awareness, driving partner preference and capturing partner commitment for investment and alignment with HPHighlights:- Developed a progressive organization plan to support the development of a global team responsible for designing a strategic framework for channel marketing, engagement and enablement initiatives to be implemented in the regions- Set the strategic direction for an overarching global event strategy to maximize event ROI- Led a dynamic, international, cross organizational global team in developing the strategy and plan to support HP's Global Partner Conference- Spearheaded the expansion of a global executive engagement strategy for HP's CEO and Executive team targeted at channel expansion and growth -
Sr Manager, Channel Marketing & CommunicationsHewlett-Packard Jul 2010 - Aug 2012Houston, Texas, UsAmericas Channel Marketing, Solution Partner Organization Channel Marketing & Communications leader responsible for driving a cohesive marketing and communication strategy to support HP's many business groups representing HP as one company with one cohesive brand to the largest channel in the IT industry. Led a direct and virtual staff of marketing and communications professionals and agencies covering advertising, events, executive/internal/external & program communications, social media, portal management, Executive Connections, PR/AR. Managed a $13M annual budget.Highlights:- Member of channel marketing leadership team, led org design, priorities, objectives & employee development through planning, coaching & mentoring to drive company and organizational objectives- Directed HP's annual Partner Conference: drove a consistently successful Americas Partner Conference (2010 & 2011) and expanded into HP's first Global Partner Conference in 2012. Led event strategy and execution with a global event staff of 40+ people including 10 agencies/vendors and $7M budget. Led overall event strategy which included all event elements from plan through execution with unprecedented new business growth; PR coverage. Developed event as a platform for major company and business product launches: (i.e. HP's new Gen8 server and Z1 workstation).- Developed Communication strategy and planning process creating greater alignment to business & sales teams. Results: improved sales leadership productivity, aligned channel messaging & tighter communication integration into all communication assets.- Developed HP's CEO Partner Engagement strategy & plan (Executive Connections) which included Mark Hurd, Leo Apotheker and Meg Whitman. The program proved to be a strategic & competitive differentiator for HP driving deeper channel engagement & commitment resulting in new business & positive PR positioning HP & leaders as IT's biggest channel advocates and enablers. -
Channel Marketing ManagerHewlett-Packard Jan 2007 - Jul 2010Houston, Texas, UsDevelop strategy, business plans and metrics for HP CEO engagement with Partners and their customers.Executive level event management. -
Channel Marketing Field ReadinessHewlett-Packard May 2006 - Dec 2007Houston, Texas, Us• Develop and execute plans enabling HP Channel Sales Professionals to effectively and efficiently drive sales and meet quota objectives on a quarterly basis. Key responsibilities include identifying key process improvements that improve sales efficiency, drive programs and events to ensure our field community is properly trained and to drive sales incentive programs to support quarterly priorities across the Solution Partners Organization. -
Channel Marketing PlannerHewlett-Packard May 2005 - May 2006Houston, Texas, UsDeveloped proposals and plans for augmenting the marketing organizational design based on company policies, business environment and market needs. This included organization development, resource optimization, position plan development, resume screening and candidate interviewing.Managed development and reporting process for Organizational Metrics and Dashboard -
Channel Marketing - Business Unit Marketing ManagerHewlett-Packard Sep 2003 - May 2005Houston, Texas, UsLed and managed a $2M Business Unit Investment portfolio in the HP partner program, PartnerONE. Provided consulting on investment opportunities based on quarterly results, returns and competitive dataManaged quarterly Executive reviews and planning meetings.
Jen Pointer Skills
Frequently Asked Questions about Jen Pointer
What company does Jen Pointer work for?
Jen Pointer works for Motum
What is Jen Pointer's role at the current company?
Jen Pointer's current role is Fractional CMO, Channels and Alliances.
What is Jen Pointer's email address?
Jen Pointer's email address is jp****@****gnc.com
What is Jen Pointer's direct phone number?
Jen Pointer's direct phone number is +191658*****
What are some of Jen Pointer's interests?
Jen Pointer has interest in Employee Coaching And Development, Photography, Teaching/training, Running, Philanthropy.
What skills is Jen Pointer known for?
Jen Pointer has skills like Multi Channel Marketing, Channel Partners, Demand Generation, Sales Enablement, Channel, Business Development, Business Alliances, Strategy, Go To Market Strategy, Online Advertising, Forecasting, Cross Functional Team Leadership.
Who are Jen Pointer's colleagues?
Jen Pointer's colleagues are Kristy Canfield, Barry Stephens.
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