Who is Jennifer Radway? Overview
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Jennifer Radway is listed as Creative Services Manager at SJC, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Jennifer Radway.
Jennifer Radway previously worked as Director, Photography and Creative Services at Hudson'S Bay Company and Director, Creative Design and Brand at Hudson'S Bay Company. Jennifer Radway holds Baa, Radio And Television from Ryerson University.
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About Jennifer Radway
I'm a retail marketing leader with proven success developing creative campaigns and content that deliver on brand, strategy and revenue goals. I have 20+ years experience across fashion, home and beauty categories and understand their business dynamics and evolving competitive frameworks. I excel at decoding business insights and translating into actionable creative content solutions that connect with customers and drive profitable sales.My expertise includes content strategy, branding, creative direction, photography and video production, on-set art direction, post-production considerations, high-level project management, talent and agency management. Multi-channel content production experience includes digital, site, e-commerce, social media, video, broadcast television, print, flyers, catalogs, billboards, in store signage and more.I'm a collaborative partner in multi-stakeholder environments with strong influencing and relationship building skills. I lead, mentor and cultivate creative teams to produce compelling work and maximize budgets. I'm effective making an executive boardroom presentation or overseeing a photography shoot. I'm currently seeking opportunities to re-invent retail in a creative leadership role with dynamic brands or creative partners. Please connect with me here or at jenradway@gmail.com.
Jennifer Radway's current company
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Jennifer Radway work experience
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Creative Services Manager
Current
Director, Photography And Creative Services
• Oversaw creative development, photography and video production of seasonal campaigns and content across digital, print and social media channels. Content ranged from hard sell promotions like BayDays to high fashion photography for the The Room.• Hired, led and developed 3 Art Directors and 1 Creative Services Senior Manager within the internal creative team, guiding their ideation and creative executions. • Supervised on-set art direction, pre-production, post-production, talent sourcing and budget allocation.• Directed external creative agency and studio partners, overseeing creative development and production to ensure cost efficiencies, brand alignment and an integrated customer experience. • Led creative concept pitches and final content presentations to senior executives, brand, digital, social and merchant marketing partners for endorsement and approval.• In 2017, led change management transition to a shared services photography production model in New York to streamline creative costs and processes. • In 2019, supervised in-house photography studio set up in Toronto to execute site editorial. • In 2020, pivoted to re-strategize and redefine roles and responsibilities under Covid-19 restrictions.
Director, Creative Design And Brand
• Oversaw creative development, photography, video and design on seasonal campaigns including print and digital content for fashion, beauty and home categories. • Hired, led and developed a creative team of 3 Photo Art Directors and 4 Graphic Designers to replace external vendors, control costs and enhance creative and brand consistency. • Directed external creative agency and studio partners, overseeing production of fashion, beauty and home catalogs, promotional flyers and digital content.• Led creative concept pitches and content approvals with key stakeholders including senior executives. • Led change management initiatives to transition from print to a digital-first process flow.
Director, Creative Operations
•Managed external creative agency partners for all print flyer, catalog and magazine production, overseeing creative development, merchandise selection, photography and production logistics to align with business strategies and sales objectives.• Supported the rebrand of Hudson's Bay under leadership of President Bonnie Brooks, collaborating with cross-functional departments to align marketing initiatives, style guidelines and processes with the new brand strategy.• Key successes include creation of One Day Sales, Official Canadian Olympic Collection for Vancouver 2010, Olympic Red Mittens, re-launch of luxury fashion boutique The Room, seasonal Fashion and Home trend lookbooks and more.
Manager, Creative Operations
Marketing Manager, Women'S Fashions And Accessories
Jennifer Radway education
Baa, Radio And Television
Fine And Studio Arts
Frequently asked questions about Jennifer Radway
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What company does Jennifer Radway work for?
Jennifer Radway works for SJC.
What is Jennifer Radway's role at SJC?
Jennifer Radway is listed as Creative Services Manager at SJC.
Where is Jennifer Radway based?
Jennifer Radway is based in Toronto, Ontario, Canada while working with SJC.
What companies has Jennifer Radway worked for?
Jennifer Radway has worked for Sjc and Hudson'S Bay Company.
How can I contact Jennifer Radway?
You can use AeroLeads to view verified contact signals for Jennifer Radway at SJC, including work email, phone, and LinkedIn data when available.
What schools did Jennifer Radway attend?
Jennifer Radway holds Baa, Radio And Television from Ryerson University.
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