• Develop training content and curriculums that is effectively tailored for the lender targeted audience using instructional design methods for 1600+ Lenders on the Dealertrack F&I Credit Application Network for indirect auto loan lending. • Facilitated and deliver training effectively in person and webinar to onboard 150+ Lenders since January 2021 on Digital Contracting Choice software platform to hit our annual business revenue and gross margin targets and retain the businesses top captive and prime indirect auto lender clients.• Collaborate with our product, marketing, and technical writing departments for development of training manuals, instructor guides, release notes, and course materials for internal and external stakeholders.• Manage training material through the Learning Management System to implement best practices of the digital contracting solution to help resolve and respond to training issues and questions from clients and employees on the application of finance service products for lenders.• Continuously seek and support new approaches, practices and processes to improve the efficiency of training services provided to clients and the organization using program assessment evaluations.

• Provide training for new hire, performance enhancement and professional development to the 18 individuals that make up the Regional Sales Team over 50 states.• Coordinate and administer internal facing course material, technical documentation, and fulfillment of training content through the LMS (Learning Management System). • Develop strategic knowledge development plans for sales teams: objectives, competency, certification definition, evaluation procedures, appropriate timelines, and prioritizing team needs. • Administer and report on team and team member knowledge progress and prioritize opportunities to accelerate knowledge transfer across the organization.• Assess knowledge and skills of team member through observation, interviews, and surveys. Analyze results when determining training subjects, content, and delivery techniques. Design appropriate training regimens and materials based on assessment and create/maintain a comprehensive certifications program.• Coordinate with internal stakeholders and sales teams to ensure sales team readiness to implement and support newly introduced and enhanced Dealertrack products. • Collaboratively work with various internal stakeholders (Directors, Managers, and Team Members) to identify training and documentation needs and implement solutions.

• Presented and demonstrated software products to Automotive C-Suite Executives for the following Dealertrack Products: Inventory Management (Inventory+), F&I Solutions (Salesmaker Desking, eMenu, eContracting, and Compliance), Interactive/Websites, Digital Marketing Solutions (SEO, SEM, Digital Retail, Digital Advertising, Retargeting, Social Media Management), CRM, Registration & Titling Solutions. • Support and promote sales activity by partnering with field staff, resolving prospect and customer software issues, and working with product and implementation teams to complete install.• Negotiated contracts and assisted field sales partners in evaluating pricing and preparing associated sales proposals.• Subject Matter Expert for assigned Dealertrack applications, including providing regular updates, product release notes, best practices, and team training.• Use Salesforce CRM tool to report and track all sales activity, opportunities, pricing, and proposals to identify, enter cases and track support to improve Dealertrack customer experience.

- Consulted with senior leadership regarding business processes for cost reduction/avoidance and revenue generation on new and used vehicle inventory. - Deliver on-site and classroom training for software applications to automotive dealerships across three state regions (California, Arizona, New Mexico) and Canada (British Columbia & Alberta)- Improve the Return on Investment metrics using industry best practices for vehicle inventory management (new and used vehicles) using data analysis.

- Lead and Trained 6+ Implementation Team members on Inventory Management (InventoryPro) software training process, implementation, best practices and inventory consultation. - Provided software training to Finance Managers and Sales Managers at Automotive Dealerships in loan applications through Dealertrack, electronic contracting, electronic menu sales processes, compliance, desking solutions, and credit application software.- Simplified and documented implementation process for inventory management (AAX) software - Worked closely with data, sales teams, and project managers to resolve issues and discuss product enhancements.

- Delivered inventory & sales f&i software application implementation & training to 400+ car dealerships across the United States. - Trained internal sales staff and product managers on Inventory Management software from installation through to implementation on-site at dealership locations.- Conducted gap analysis of business processes & industry best practices for vehicle life cycle management. - Created the current application manual of 60+ pages to be delivered electronically to customers.- Provided post implementation support on-site & remotely for 800+ end- users.- Established relationships with the senior leadership at each dealership through proven knowledge of industry best practices as they apply to the automotive industry.- Prospected & actively sold upgrades & contract extensions for existing SaaS clients.- Worked closely with marketing team & project management team to enhance product & offer insight for product enhancements.