WHO WE ARERarified Creative specializes in brand development, graphic design, and illustration for marketing and products. We aim to be the most trusted creative partner to agencies, businesses, and nonprofits seeking exceptional branding and content to drive their results. We’ll develop an authentic relationship with you, work to understand your goals, build a custom team to suit your project, then deliver creative solutions that capture the attention of your audiences through strategy, storytelling, and design.OUR CLIENTSWe work with agencies who need a seamless extension of their team—extra firepower and new thinking, or support when your in-house creative crew is overwhelmed. You can white-label our services or we'll work directly with you and your clients. We have deep experience in both B2B and B2C work and are organized, responsive, and energized by fast-paced work... and by making you look good. We also work directly with businesses and non-profits who need an experienced creative partner 100% focused on revitalizing their branding and growing their business. It’s our job to get to know you, assess your situation, and offer solutions that make an impact… within your budget.WHAT WE DOOur specialty industries include veterinary health and pet, human health, and nonprofits, including beloved international, national, and local brands. We assemble virtual, cross-functional teams to meet the needs of any challenge, working with talented brand strategists, copywriters, designers, illustrators, and photographers.Whether you need help envisioning and creating a new logo and visual identity, designing a social campaign, slide presentation, trade show booth, digital or social media marketing content, or virually anything in print, we’ll be glad to help.GET IN TOUCHReady to Rarify your brand? We'd love to get to know you.Please email jen@rarifiedcreative.com or visit https://rarifiedcreative.com/contactThank you!Jen

Working to promote our network of independent marketing talent, to increase membership, and to raise visibility with prospective clients who will benefit from our services.

Scuba diving and instruction may seem unrelated to my "day job" as a creative professional, but these skills speak to my leadership, adventurosity, and appetite for taking calculated risks. Let's make waves together!• PADI Open Water Scuba Instructor (OWSI); trained by Course Director Sam Rutherford and IDC Staff Instructor Scott Chamberlain, 2015• Emergency First Responder/CPR Instructor, 2015• PADI Divemaster, 2014• PADI certified in Rescue, Advanced Open Water, Enriched Air Nitrox, Dry Suit, Underwater Navigator, Night, Deep, Wreck, Peak Performance Buoyancy, 2014; trained by IDC Staff Instructor Dan Olexa• Passion for introducing new people to the sport; with a special interest in children, persons with fear of the water, and persons with disabilities• Open Water Scuba certified, 2/2010• Learned to swim, 8/2009 (crazy, right?)

Taught Editorial Illustration, Hand Lettering, and Typography Design courses in the college's Graphic Design program. Informally mentored students in personal branding, portfolio and resume preparation, job seeking and industry-relevant skills. Teaching and mentoring are personal passions that I was grateful to share with my very talented students.

Crafting compelling stories and concepts into pitches and presentations, logos, infographics, and marketing materials for Coca-Cola. Our agency's work encompasses business-to-business and direct to consumer marketing.

Led the creation of character-based franchises, bringing core strengths in emotional storytelling to life on key corporate initiatives: Northpole, Polariffic, Easter 2016. Articulated a compelling vision, strategically selected the right creative talent to develop IP, directed concept creation through execution for animation and consumer goods (plush, books, ornaments, toys, games, home decor). Assembled comprehensive style guides for internal teams and licensees.Executive Producer on “Polariffic!” animation; led partnership with Bent Image Lab, heavily influenced development and production. 2015 Annecy International Film Festival official selection, 2015 Annie Award nominee. http://www.annecy.org • http://annieawards.org

Led 12-member creative team within department of 80 members. Developed and pitched creative strategies, expanding scale of digital greetings business 800% by landing major new partners (Shutterfly, Walmart, CVS, Walgreens, Amazon). Oversaw product development for online & mobile businesses: personalized cards, eCards, and Go Cards app. Partnered with business strategists and user experience teams to enact strategies. Drove efforts to introduce innovative formats and processes, streamline production processes and costs, and reduce team by 25%. Top SKUs sold 1m+ units/year.

Led total business of $250 million. Increased annual revenue by 10% in first year. Co-led 7-member creative team. Enacted new strategies to drive sales of humor cards, including Shoebox brand. Initiated consumer research to identify actionable humor-specific insights; championed new digital testing process. Developed innovative formats including augmented reality; landed new licensing partnerships (Chris Rock, the Simpsons); maximized productivity of proprietary characters (hoops&yoyo, Maxine); launched social media presence (blog, Facebook).

Led the rapid expansion of song cards from 24 SKUs to over 500, directing a team of 20 designers and illustrators, and partnering with cross-functional leaders. Oversaw first-to-market, technology-based formats such as light, complex motion, and secondary processes. Assembled cross-functional team to tap into underleveraged talent.

Developed traditional drawing, painting, and digital illustration skills; complemented emotional messaging with original character designs, demonstrated aesthetics and technical expertise. Reimagined established characters for top Licensors (Disney, Warner Brothers, Peanuts, Barbie, Nickelodeon). Illustrated birthday gift bag that sold $1mm+ its first day at retail. Won multiple AIGA and Addy Awards for illustration.

Developed skills in conceptual thinking, brainstorming, writing, drawing, painting, photography, color acuity, and dimensional illustration, mentored by Hallmark’s world-class talent.