Jennifer Rios Email and Phone Number
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Jennifer Rios is a Experienced Marketing Operations Leader | Award-Winning Marketer | Bridging the gap between strategy and execution by leveraging marketing technology to drive impactful business outcomes at Flock Safety. She possess expertise in social media marketing, salesforce.com, event planning, marketing, crm and 61 more skills. Colleagues describe her as "Jen Rios was my manager for 3 1/2 years and during that time I’ve grown more professionally than from any number of years at any other job I’ve had or degree I’ve earned. How I got so lucky, I’ll never know. But if you are questioning whether or not to hire someone like Jen Rios, let me make it clear that she is the best marketer I’ve ever known and you’d be a fool not to. She understands marketing technology and the automations between them better than anyone else. She can roll up her sleeves and dive into the weeds and make things happen, but also see the long-term goals of a company and be able to interpret them into actionable strategy and measurable tactics. Oh, and did I mention she can do this all while managing a team?! She is analytical, thoughtful, creative, and supportive all in one. I’ve seen her work magic in all arms of the marketing organization, across: - Demand generation programs where she’s designed ways to scale campaigns to increase output given headcount constraints - Carefully curated content syndication programs created to weed out low intent leads in favor of high quality, high intent leads that show meaningful interest that were expertly nurtured before passing to sales - Digital marketing tactics tied into our robust nurture engine to ensure messaging continuity across platforms - ABM direct mail plays in the thousands to garner high-quality leads for our flagship conference - Her specialty in marketing operations where she single-handedly architected our entire Marketo instance, and maintained it flawlessly for a decade, including world-class data hygiene campaigns, refined lead scoring, attribution tracking, program templates, and more. There really are no bounds to what I think she's capable of as a marketer. I know that no matter what I write here I won’t be able to do it justice, but suffice it to say I’d drop whatever I am doing in an instant to be able to work for her again because she is a true gem that any company would be lucky to have.", "Jen has been a huge asset to Invoca. Her knowledge of marketing technology and her ability to bridge the gap between strategy and execution is un-paralleled in the RevOps space. She's especially good at distilling complex processes down to their essential parts and motivating and managing teams to execute on those steps. She is well-equipped to provide revenue strategic decisions and find growth opportunities. Any company would be lucky to have her!", and "It is rare that you come across a standout talent like Jen! I had the pleasure of working with Jen for over a year at Invoca, collaborating on several projects. I was always in awe of Jen's ability to lead and get people on board with a new process or idea, even if someone was initially on a completely different page. Jen is super dedicated, passionate, and was always willing to partner with me and help find solutions. I would welcome the opportunity to work with her again. I highly recommend Jen, as she would be a true asset to any company."
Flock Safety
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Director, Marketing OperationsFlock Safety Jan 2024 - PresentAtlanta, Georgia, Us -
Director, Marketing OperationsInvoca Feb 2022 - Jan 2024Santa Barbara, California, UsEstablished and led a high-impact team, setting strategic direction and driving operational efficiency, resulting in a 124% increase in campaign delivery output and a 67% acceleration in campaign delivery times. Meticulous attention to data management, processes, advanced technology utilization, and collaboration resulted in a 100% improvement in SLA adherence, a 49% increase in request completion rates, and a 100% increase in the marketable database:•Increased the marketable database from 35% to 70%, doubling the number of usable contacts.•Scaled campaign operations, increasing campaign delivery output by 124% and slashing campaign delivery times by up to 67%.•Improved utilization of the martech stack to streamline GTM processes. Included overhauling lead routing and MQL handoff, rectifying issues costing the business $3M/year in unworked leads.•Spearheaded team development via tailored onboarding plans, 1:1 coaching, training sessions, and an extensive self-paced enablement library, upskilling members across teams.•Led implementation of Marketo Measure (Bizible) and revamped the UTM strategy, resulting in better insight, reduced reporting time, and improved attribution accuracy.•Implemented SLAs, resulting in a 49% increase in request completion rates.•Established continuous review processes for intake, campaign operations, and SLAs, achieving a 100% improvement in SLA adherence.•Aligned strategically with the GTM team, driving seamless execution of GTM initiatives and optimal utilization of resources and technology.•Restructured project intake and management, enabling enforcement of SLAs, optimized task assignment for better resource allocation, and streamlined collaboration, communication and execution.•Led multiple successful implementations of new marketing technologies, ensuring adoption and adherence to best practices across teams.•Led privacy compliance initiative to ensure marketing communication compliance with CCPA, CAN-SPAM, CASL, and GDPR. -
Sr. Manager, Demand Generation & Marketing OperationsInvoca Jun 2018 - Feb 2022Santa Barbara, California, UsStrategically led inbound and integrated Marketing while steering Marketing Operations, resulting in a consistent influx of high-quality leads. Achieved a 22X ROI from content syndication, a 40% increase in leads generated, a 30% improvement in MQL to SQL conversions, a 25% improvement in lead conversions, and a 15% reduction in rejected leads:•Led the strategic development and hands-on execution of the inbound lead generation strategy, managing the inbound marketing budget, tracking expenses, and optimizing resource allocation, resulting in a consistent flow of high-quality leads and a 22X ROI from our content syndication channel.•Led integrated marketing by strategically planning and personally executing multi-channel campaigns, requiring meticulous cross-functional collaboration with stakeholders across the organization. The campaigns delivered consistent messaging across various touchpoints, including social media, email, direct mail, display advertising, SEM, chatbots, video, and content syndication, resulting in a 40% increase in leads generated. •Consistently monitored and analyzed campaign performance, leveraging data-driven insights for informed decision-making and optimizations, and conducted monthly performance reviews with the Marketing team to drive strategic improvements, resulting in a 25% improvement in lead conversion rates.•Maintained and refined our lead scoring model to prioritize leads for sales outreach based on their engagement and fit, leading to a 15% reduction in rejected leads, enhanced lead quality and sales efficiency.•Created and maintained a comprehensive and centralized marketing campaign calendar that included campaign briefs, follow-up copy and content, and reporting, to facilitate sales alignment and ensure prompt and effective sales follow-up. •Oversaw the nurture engine and collaborated with the content team to address content gaps aimed at engaging and converting prospects. -
Demand Generation ManagerInvoca Mar 2018 - Jun 2018Santa Barbara, California, UsDeveloped and personally executed a comprehensive lead generation strategy that amplified brand visibility and audience engagement, and keenly focused on improving benchmark metrics to industry standard while concurrently supporting Marketing Operations. Optimizations included a 33% ROI increase for paid advertising campaigns, a 45% reduction in bounce rates and 12% improved email deliverability, a 40% reduction in time spent on webinar execution, and a 150% boost in conversions from social media driven conversions:•Managed and personally executed a comprehensive and holistic lead generation strategy encompassing webinars, content syndication, sponsored content, email campaigns, paid advertising, and PPC to diversify our reach, engage our audience via different channels, and elevate our brand visibility.•Launched, managed, and optimized paid advertising campaigns across RollWorks, Terminus, Google, and LinkedIn, resulting in a 33% increase in ROI across paid advertising channels through A/B testing, analysis and continuous optimization.•Supported social media messaging strategies, resulting in a 150% increase in social media driven conversions.•Enhanced our marketable database, refining audience segmentations, and improving data hygiene for more effective email marketing, resulting in a 45% improvement in bounce rates and a 12% improvement in email deliverability.•Leveraged Marketo to streamline webinars setup, resulting in a 40% reduction in time spent on campaign execution. -
Marketing Operations ManagerInvoca Apr 2015 - Mar 2018Santa Barbara, California, UsElevated the Marketing organization's effectiveness in driving and converting demand through the effective utilization of technology and data-driven insights to optimize resources and deliver enhanced customer engagement, notably achieving a 50% reduction in lead response time, a 75% increase in sales conversions, and a 60% increase in MQLs:•Served as a co-administrator for a robust marketing technology stack, actively implementing and optimizing multiple tools, including Marketo, LeanData, Terminus, Demandbase (Engagio at the time), Drift, ZoomInfo, Datafox, PathFactory, Vidyard, Wistia, Calendly, Zapier, Outgrow, Sigstr, Pendo, Sendoso, Salesloft, GoToWebinar, Trello, and Asana.•Streamlined lead management, data analysis and reporting, resulting in a 50% reduction in lead response time and a 75% increase in sales conversions.•Supported the development of Invoca’s first nurture engine within Marketo, in addition to creating tailored drip nurture campaigns for specific audience segments and campaigns. Subsequently adapted the nurture engine in response to evolving target markets and personas, which coupled with A/B testing resulted in a 60% increase in MQLs.•Utilized Terminus for marketing data analysis, report creation to drive informed decision-making, and provided insights and actionable recommendations to continuously improve campaign performance.•Ensured data quality and integrity by developing and maintaining data governance policies, data segmentation, and database hygiene.•Managed email and digital marketing campaigns, supported direct mail campaigns, and maintained a keen focus on optimization to boost engagement and conversions.•Implemented A/B testing for email and digital channels to enhance conversion rates and campaign effectiveness. -
Marketing SpecialistInvoca Feb 2014 - Apr 2015Santa Barbara, California, UsOrchestrated and optimized various events and webinars, resulting in a 30% increase in prospect engagement, a 75% lift in webinar registration to attendee rates, and a 30% boost in event registration to attendee rates. Additionally, I played a pivotal role in enhancing sales effectiveness by increasing MQL generation by 400% per webinar, and achieving a 20% growth in our flagship event registrations:•Supported end-to-end logistics for 7 field events, 4 trade shows, and 8 webinars, and managed post-event email follow-ups to nurture leads and maximize the impact of our marketing efforts, resulting in 2,500+ leads and a 30% increase in prospect engagement. This process included seamless coordination with the Sales team, enabling the timely handoff of 500 MQLs through automated Marketo alerts to lead owners, and providing actionable insights through Salesforce reporting, ultimately enhancing sales effectiveness.•Managed email marketing communications for event promotions and webinars using Marketo, crafting and deploying targeted email campaigns to drive registration, attendance and engagement. Achieved a 75% lift in the webinar registration to attendee rate and a 30% increase in the event registration to attendee rate.•Managed all aspects of webinar production, from back-end configuration to live deployment of polls and surveys. Effectively utilized the collected data to qualify leads and generate MQLs, resulting in an impressive 400% increase in MQLs on average per webinar.•Managed promotions for our flagship event, driving a 20% increase in event registrations through the implementation of innovative multi-channel strategies and re-engagement campaigns. -
Customer Marketing ManagerActive Life Scientific, Inc. Jun 2011 - Feb 2014Santa Barbara, California, UsSpearheaded lead generation, customer engagement, and retention strategies that resulted in 300+ new leads, a 45% increase in customer engagement, a 20% rise in product adoption and customer satisfaction, and a 15% increase in customer retention rates:•Planned and executed tradeshows and events that attracted 300+ new leads and increased customer engagement by 45%.•Facilitated product adoption and customer satisfaction by managing the customer onboarding experience, resulting in a 20% improvement in product adoption and customer satisfaction. •Engaged with life science researchers and healthcare professionals to understand their needs and challenges, which led to valuable feedback that enhanced our products, resulting in a 15% boost in customer retention rates. -
Events Marketing CoordinatorUcsb Technology Management Program Oct 2009 - Jun 2011Santa Barbara, Ca, UsSuccessfully orchestrated and promoted events that increased community and student engagement by 40%, and elevated the Program's reputation and visibility, ultimately resulting in a 25% increase in female student enrollment into the Program, which was predominantly male-dominated:•Increased student and community liaison engagement by 40% via meticulous planning, execution, and promotion of a diverse range of events, including seminars, workshops, new venture competitions, and job fairs.•Enhanced event visibility and successfully attracted a broader and more diverse group of students through print media and guerrilla marketing, contributing to a 25% increase in female student enrollment into the program. •Contributed to the creation of compelling marketing content, including design creative for promotional materials and copy for email campaigns. -
Marketing CoordinatorEndowment For Youth Committee Sep 2007 - Oct 2009Supported advancement of EYC's mission to provide crucial opportunities for underserved youth by helping secure $750,000 in financial support within 8 months, ensuring efficient utilization of resources, overseeing a diverse range of events, and driving community engagement that led to 17 new student enrollments in after-school programs for underserved communities:•Secured $750,000 in financial support for EYC's essential projects within 8 months by actively engaging with donors and sponsors to build strategic partnerships that drove our mission forward.•Optimized funds allocation by skillfully managing contract negotiations and vendor relationships, securing valuable in-kind sponsorships that provided essential resources and support without imposing a significant financial burden.•Planned, executed, and oversaw the EYC's events, including benefits, luncheons, fundraisers, concerts, and after school programs. •Developed and executed field marketing strategies that enabled us to engage with young individuals and families in underserved communities, resulting in enrollment of 17 new students in EYC-sponsored after school programs.
Jennifer Rios Skills
Jennifer Rios Education Details
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Uc Santa BarbaraCommunication | Minor: Exercise & Health Science
Frequently Asked Questions about Jennifer Rios
What company does Jennifer Rios work for?
Jennifer Rios works for Flock Safety
What is Jennifer Rios's role at the current company?
Jennifer Rios's current role is Experienced Marketing Operations Leader | Award-Winning Marketer | Bridging the gap between strategy and execution by leveraging marketing technology to drive impactful business outcomes.
What is Jennifer Rios's email address?
Jennifer Rios's email address is jr****@****oca.com
What is Jennifer Rios's direct phone number?
Jennifer Rios's direct phone number is +180532*****
What schools did Jennifer Rios attend?
Jennifer Rios attended Uc Santa Barbara.
What skills is Jennifer Rios known for?
Jennifer Rios has skills like Social Media Marketing, Salesforce.com, Event Planning, Marketing, Crm, Microsoft Office, Start Ups, Marketo, Management, Marketing Operations, Adobe Creative Suite, Leadership.
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