• Promoted for consistently exceeding goals, promoting company culture, and developing unique strategies that promote synergistic selling of products that may be integrated into IRT – increasing average deal size.• Developed sector specific sales break-through strategy to explore and uncover white space opportunities for IRT in this sector.• Progressed market adoption of recently launched technology tool, increasing current client book of business, driving retention and client stickiness while also generating interest and conversion of new enterprise and small to medium accounts via industry unique messaging and partner messaging strategies.

• Planned/executed two successful GTM launches for platform and technology product extensions, delivering revenue growth and distinguishing IQVIA as an innovator in emerging sectors.• Delivered product messaging and positioning that differentiated our product with clear value propositions that spoke to market gaps and showed a deep understanding of our consumer and the market landscape, making us a key stakeholder in IRT thought leadership and recognized by industry analysts. • Created content and supporting sales assets for product launches & core platform including – new webpages and a new website, datasheets, case studies, blogs, video scripts, demo scripts and demo videos, capability decks, event presentations and slideware, marketing automation and digital marketing campaigns, battle cards and messaging maps for sales. • Notable results: immediate IRT integrated platform adoption by our largest IRT client. Received IQVIA Impact Gold Award • Developed regular market and competitive analysis reports that drove direction and feature prioritization for technology roadmaps.• Increased market share for core platform capabilities through close collaboration with sales and product development team members to hone the articulation of value propositions for new feature releases.• Executed a successful, post-acquisition marketing brand integration which included, but was not limited to – new messaging and value propositions, new assets, new sales strategies and teams as well as new channel partnerships – all of which was cascaded down from marketing to new cross functional teams.• Notable results: Recognized by leadership as part of a team that managed the most successful brand transition in IQVIA history. Received IQVIA Impact Spotlight Award

• Drove successful outbound demand generation campaigns that lead to the highest netting sales quarter in two years – all within 90 days of starting. Reinvigorated investor confidence resulting in million+ investment.• Increased sales & expand sales territories: 6-fold channel growth for one traditional channel & paved the way for the first sales channel addition in 20 years.• Relaunched ‘shelved’ solutions & won new business in stagnant categories with improved offer definition, refreshed messaging & solution bundling. • Customized assets and sales enablement pieces for improved offer definition in leveled pitches.• Executed successful solution and feature launches for Medfusion’s patient engagement portfolio• Developed new gate process for solution development & lateral partnerships in partnership with product management.• Crafted the Go-to-Market strategy and process for the marketing program.• Wrote brand and solution messaging that drove successful HIMSS18 conversations, netting new opportunity by creating a more relevant market conversation.• Led the offering development for Medfusion’s first new channel launch in 20 years.• Led the product team’s competitive intelligence efforts. Selected and onboarded new competitive intelligence solution. Led market analysis and trend reporting for lateral partnerships and brand extensions.

• Collaborated with C-Level & key stakeholders to provide actionable insights that supported high-yield and mission critical initiatives that protected, stabilized and expanded company revenues. • Insight deliverables included: teaming and lateral partner recruitment research, competitive win strategy reports for key accounts, partnered initiatives and at-risk accounts and solutions.• Performed project scoping reports, executing consultations with internal clients and associated MS&A stakeholders to ensure tracked projects properly integrated with client need.

• Assisted in developing, maintaining and executing core market & net/new marketing plans for the ambulatory market segment: including interlocking functionality between product marketing, field sales and portfolio marketing• Responsible for assisting in the development of an ambulatory segment business plan to execute against net/new logos. Included the overall market segmentation model and priorities within it, as well as competitive positioning.• Worked within the ambulatory business unit to harvest quality, cross-service/product line references to develop high value reference stories to support key sales, marketing and launch initiatives.• Developed market segmentation and sizing tactics to develop targeted campaigns and offerings to maximize revenue opportunity by customer size, buying behavior and core competency.• Defined the market positioning as well as Allscripts' unique product and services value propositions for product launches within the segment, producing successful campaign metrics & revenues. • Developed and aligned content and tools used in sales process and lead generation activities, to drive client engagement and advocacy to grow the business.• Regularly interlocked with product marketing and sales leaders to ensure client and sales enablement channels are kept current and optimized.

• Executed marketing, media (traditional & social), event and public relations support to the following disciplines: Optometry, Primary Care, Physical Therapy, Orthopedics, Gastroenterology, Radiology, Endoscopy, Pharmacy, Mental Health, Dermatology, Cardiology, Nutritional Care, Fitness & Wellness, Spa & Aesthetics, Orthotics & Prosthetics, General Surgery as well as Cosmetic & Plastic Surgery.• Commissioned and wrote grass roots market survey to vet market position, as well as target market and growth markets.• Analyzed and data-mined market research for actionable information to drive market re-brand of AIHF. • Built new brand platform & market strategy including: 3-year market penetration strategy with annual plans, new tag line, new collaterals & provider sales pieces. Streamlined market and consumer communications.• Commissioned new website to include: new branding, interactive social elements & responsive design for mobile.• Marketing efforts netted a response to the AIHF branded that increased 114% over previous year.• In the first year of plan, traffic to the building increased by 35%, increasing revenues for AIHF Providers.

Brand Development | Brand Reputation Management | Social MediaEvent Planning | Community Outreach & Education | Public Relations

• Executed brand launch for the world's premier Facebook sales company in the women's gift and apparel division.• Brand & division management which included: reputation management and a branding campaign aimed at creating awareness and sales as well as establishing brand identity for LWD's women’s brand across social media.• Built a women’s division from the ground floor with a zero dollar gross income to a profit with net revenues of 15% of the overall company revenue for the year, in the first year of operation. First 30 days operating at profit.• Managed all operations including: P&L, staffing, vendor procurement & management, product resourcing, product development & production, inventory management, shipping operations, promotion & advertising.

33 cities, Categories: Dermatology, Ophthalmology, Optometry• Peer nominated leadership and performance award in 2002.• Produced a 7.95% market share increase for drug launched in pediatric market placeduring 2002, ranking 1st in territory and 12th in the country. Developed notable increasein market-share in targeted allergist's offices for same drug.• Increased market share for secondary drug, in pediatric market-place in 2002. • Top performer in territory, consistently ranking in the top percentile of thecountry for market share increases in all drugs.• Increased market share for dermatological drug in 2002. Consistently led increase in market share among peers for Tazorac.• Launched dry-eye drug, Restasis in 2003, part of a national launch. Managedsignificant market share increase in the optometry market place. • Led market share increases in 2003, ranking in the top percentile of thecountry for market share increase.• Partnered with Allergan in marketing OTC line of artificial tears in the optometristmarket in 2003.

• Launched regional publication, MetroMagazine. Prospected and earned advertising business for the publication on a local, regional and national basis. All responsibilities bulleted under previous employment at The Media Company apply. See below for specific account responsibilities.• Worked to develop and manage a brand position for MetroMagazine, while creating collaterals and appropriate marketing materials and selling concepts.• Meet with key decision makers in the local and regional business market to facilitate branding opportunities for Metro as well as our own clients.• Organize sports marketing and promotional events for the publication as well as facilitate added value & promotional ideas for key clients.

• Responsible for prospecting new business as well as managing and maintaining activenational accounts in the Southeast.• Generated 1.5 million in revenue in 1999 and close to 1 million in revenue during lastthree quarters of 1998.• Worked as a marketing partner with prospective and active accounts, integrating brandstrategy & long term marketing goals to produce optimum results for clients using printmedia & various promotional opportunities provided by Vanity Fair and Allure.• Using written, oral and presentation skills, worked with clients/prospective clients tobuild awareness of the magazines strengths, as well as promote the assets and brandstrengths most applicable and supportive of the client's brand.• Responsible for a series of annual, quarterly and monthly reports: annual, quarterly andweekly business forecasting, monthly competitive & call reports, monthly expense reports.

• Prepared job introductions & creative briefs interpreting business strategy & marketing objectives to the PLC creative department for the following clients: Georgia Power, National Vision Associates & ALCOA.• Prepared weekly status reports, managed job flow, prepared financial summaries and tracked competitive for client set listed above.

• Responsible for organizing and executing media placement and promotional opportunities for national clients on a local, regional and national basis.• Planned and executed media placement for the following: Thomasville Furniture's 1997 print media, a 1997 BellSouth regional product launch, regional planning for BellSouth Mobility for 1997.* Prepared competitive spending analysis, researched and analyzed demographics and psychographics for existing and potential target audiences for both new products and product line extensions.