As a marketing consultant, I work with a variety of small businesses and entrepreneurs to build marketing systems that achieve growth goals. This often involves a mix of conversion optimization, demand generation, SEO, content strategy, and social media marketing tactics specific to their industry vertical.Translated into English: When a business owner wants to build brand awareness, increase sales, or improve customer retention, they give me a call. After reviewing their goals, resources, and budget, I deliver a customized marketing plan along with any tools, processes, and training the team needs. In addition to comprehensive marketing strategies, I also consult on content creation (blog posts, newsletters, social media), marketing automation implementation, and website optimization.

Get Social Events produces community-focused conferences, events, and workshops in the Twin Cities and surrounding suburbs. Beyond basic event planning and attendee, venue, and vendor logistics, we provide customized event marketing to meet your business goals and maximize your ROI. Additional services:-Event marketing-On-site social media coordination & management-Sponsorship strategy consultations-Speaker sourcing -Volunteer coordinationOutside of private client events and conferences, we also produce the annual MN Blogger Conference and monthly events for Social Media Breakfast - Minneapolis-St. Paul, the largest and longest-running chapter in the U.S.

Board Repair is a network of BIPOC supporting each other on nonprofit boards and committees. We host gatherings and trainings focused on developing networks, skills, and communities of support, as well as create connections to board service opportunities.We exist to: - Mentor BIPOC to have effective and meaningful nonprofit board experiences.- Create a network of BIPOC who collectively support one another in leadership roles.- Support individuals and organizations working on improving organizational diversity, inclusivity, and equitable governance.- Increase the diversity of nonprofit boards to add perspectives that better reflect the demographics of the Twin Cities.

TueNight.com was started by Margit Detweiler in 2013 as a way to share stories about midlife that no one else was talking about. Over the years it has grown to include a 3,000+ member community, a live event series, an award-winning weekly newsletter (the TueDo List), and, most importantly, a rich, diverse amplification of Gen X women's voices.As Operations Manager, I handle a lot of the behind-the-scenes responsibilities, including project management, publication workflows, website updates, and other admin tasks to help keep the team lean and efficient. It's truly a joy to be part of the team!

As a products marketing strategist at Modern Tribe, I developed and executed campaigns for a portfolio of WordPress products that include The Events Calendar (700,000+ active users), along with a full suite of premium add-ons and two SaaS lines of business. My day-to-day also involved ongoing e-commerce optimization projects, website UX & UI improvements, and marketing system automation.A few project highlights included a continuous YoY 5%+ increase in net sales and conversion rates for our Black Friday sale, writing a monthly newsletter that maintained an average 32% open rate with consistent audience growth, and a community education campaign that resulted in 5K ebook downloads within the 60 days, 2K new subscribers to our email list, thousands of supporting content pageviews, and earned media placement with some of the top publications within the WordPress ecosystem.

InGroup Consulting is a small web agency that works with a variety of small- and mid-sized business clients. Our focus was on clients in the healthcare field that wanted to attract new patients to their local offices.In this role, I helped clients develop hyper-local marketing programs to reach their business and patient satisfaction goals. Market research was critical in planning our SEO strategies and advertising tactics. Once the inbound and outbound plans were in place, I remained involved with the client to manage the creation and promotion of original content for their website and print materials.

Prestige Conference is a 2-day business development event designed for freelancers, entrepreneurs, and professionals operating in the digital marketplace. I was brought on board in 2014 to help build the event from the ground up and launch the inaugural conference. As the event planning and logistics fell into place, I was responsible for building the brand, cultivating our audience, engaging with the community, and expanding our reach through strategic partnerships. The first event in Minneapolis was a huge success with 100 attendees. The following year, we brought the conference to Las Vegas and sold out both regular and livestream tickets. After building up a solid reputation, social presence, and content library, Prestige was poised for more success as I transitioned off the organizing team.

IMI Cornelius is a FTSE 100 global manufacturer of beverage dispensing equipment. Here in the US, I helped key multi-national customers maximize their revenue and profits through strategic account management in the Americas region.In addition to managing existing accounts, I was also responsible for the development and growth of our Beer & Spirits channel, working directly with the most significant international brewers and spirit brand owners to develop dispense solutions that drove increased market share and sales.