Jennifer Wilbur Email & Phone Number

Greater San Diego Area

Lead a team that provides clients strategic multi-channel marketing communications and PR counsel and a wide range of communications support, including product launch planning and execution, positioning and messaging, competitive and market analysis, issues management, media/influencer/analyst relations, social media strategy and execution; perception audits, reviews programs, speaker’s bureau, and writing and editing of communications and business development materials. Clients include AT&T, Azuñia Tequila, City of Hope, and Cricket Wireless.

San Diego

Developed company and product positioning/messaging for the mineral skincare and cosmetic brand, as well as collaborated with the founder on the overall business and marketing plan.

Greater San Diego Area

Directed media, social media, and influencer strategies for improving brand sentiment and increasing purchase consideration for legacy and newly re-launched brand in major markets and metropolitan areas across the country.● Developed and drove national and local campaigns contributing to store/web traffic, brand elevation and purchase consideration.● Aligned closely with executive, marketing, sales, product marketing and other internal teams to successfully re-launch brand and create programs that met business objectives. ● Incorporated employee communications programs into all campaigns to bolster employee brand ambassadorship.● Led multiple internal and external teams through constant change and demanding atmosphere to meet aggressive objectives.

Greater San Diego Area

Designed successful marketing communications and PR programs for early-stage startups and established brands in both B2B and B2C. Counseled business communication strategy and provided communications support, including product launch planning and execution, positioning and messaging, competitive and market analysis, issues management, influencer, analyst & media relations, social media strategy; perception audits, reviews programs, speaker’s bureau, writing and editing.● Assessed and created positioning frameworks and marketing communications plans that were implemented across the organization● Launched and management aggressive media relations campaigns resulting in top-tier and hyper targeted media coverage● Trained and managed executives and spokespersons to proactively message and respond to tough questions in volatile markets to ensure story clarity● Quickly learned the business and met communications objectives for a full spectrum of clients, such as ARCHOS, Buzznet, CSA Travel Protection, Geni, Napster, RealAge, SkySQL and Veoh Networks.

Collaborated directly with CEO and executive and marketing teams to develop and manage ongoing corporate communications and product PR strategies for one of the top digital music companies. Drove all PR activities, including corporate visibility, product launch and image, internal and external team management, company and product messaging and materials management; key press and analyst relationship building and fostering.● Increased brand awareness and affinity in major media through overall market benefit education.● Successfully managed multiple organizational and industry issues, minimizing potential brand damage.● Managed effective campaigns and mentored internal and external teams through rapidly changing environment.

Managed strategic PR and marketing programs for Quicken TurboTax, the number-one selling tax software program, as well as Quicken TurboTax for the Web (now TurboTax Online), the leading Web-based tax preparation site. Responsibilities included managing internal and external resources; executing annual product launches; coordinating and attending national media/analyst tours; creating effective product branding strategies; training and mentoring spokespersons; creating all press materials; managing outside PR agency; and placing stories in key nationwide publications.