Jens Christmann Email & Phone Number

Basel, Bs, Ch

I developed the Performance Communications methodology and currently provide consulting on this approach to businesses and communications agencies, helping them leverage performance marketing techniques for more impactful stakeholder engagement. In addition, I serve on three advisory boards, offering strategic guidance in change management and business development initiatives.

Gb

Promoted to global role to make stakeholder engagement more effective and drive change (people and processes). Observed four critical gaps: Digital Skills, Agile Processes, Personalized Content, Data & Insights.Solution: Analyzed previously unexplored data to better understand stakeholder needs. Tailored messages to audience segments and used AI to create, test, improve content and campaigns. Trained Marketing & Sales and involved customers. Led internal change management workstream. Result over 3.5 years (global role): Double-digit increase in Stakeholder Reach and Campaign Productivity / Net Sales turnaround and significant EBITDA increase

Gb

Mandate: Develop Swiss affiliate into a stakeholder centricity pilot market, ready to perform in highly competitive therapy areas (respiratory, diabetes, biosimilars). The innovations introduced by me in Switzerland soon became the global standard for Mundipharma. Member of the Management BoardRegional Commercial Excellence Lead for France, Switzerland, Austria, Central & Eastern Europe

Mclean, Virginia, Us

Mandate: Pivot business to sustainability and health & wellness. Mitigate risks, manage issues and enhance reputation. Solution: Assessed external trends and key risks. Developed and aligned narratives and policies on product, health and environmental matters. Built partnerships with scientists and international organizations. Successfully managed over 20 issues & crisis teams (including critical product recall).Result: Avoided negative regulation / Media Reach +30% / Positive Coverage +40% / Robust support from UNESCO, UNICEF and health organizations.

Chicago, Illinois, Us

Mandate: Promote consumption of chewing gum, manage issues, lead change to reignite growth. Solution: Drove the adoption of sugar-free gum as a key factor in caries prevention through collaboration with scientists and policy makers, enhanced consumer and dental professional education and the use of call centers to increase productivity. Drove culture change and focused the organization on five "Must Win Battles" to return to growth. These innovations introduced in Germany soon became the global standard for Wrigley. Result: Net Sales of oral care brand +10% (50% of company portfolio) / Sales-turnaround and three consecutive years of growth.

Eschborn, Hessen, De

Co-developed the corporate narrative and company values after a change in ownership. Achieved top-tier print and TV coverage for business solutions.

Chicago, Illinois, Us

Standardized healthcare professional marketing across 47 markets based on identified best practice and increased dental professional recommendation rates while reducing the budget by 20%.

New York, Ny, Us

Developed new business with two existing accounts and secured a new client after a successful pitch. Received secondment to Brussels for outstanding trainee exam performance.

De

Conducted interviews and produced news stories during the biggest political scandal in decades: the illegal financing of the conservative party (CDU) coinciding with the rise of Angela Merkel.

Master'S Degree (Diplom), Political Science

Scholarship Student At Graduate School, Political Economy And International Law

Design Thinking For Growth, Business Administration And Management