I am a strategist and designer who believes that brands can move the world and, in turn, change it.To the better. By appreciating those who work for the brand just as much as those in whose service the brand works. For many years I have been observing how brands shape our environment. I believe that the creation, design, and management of brands can lay the foundation for respectful interpersonal communication.My service is catered mostly to small and midsized companies, helping them to design and manage their corporate brand with this understanding in mind. In this context, I also assist in the settings of company culture, team building, and a variety of communication challenges. I am particularly interested in the interaction between the internal and external perception of a brand because this is where brand identity is created: How does a stringent and coherent brand design influence the self-image of those who work in its service? And how does this affect their external radiance?