Psychologist turned marketing scholar to study the drivers of consumer engagement with new technologies (AI, IoT, Apps,...)—mixed-method approach, focusing on Bayesian modeling and causality.
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Assistant ProfessorUniversität Zu Köln
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Assistant ProfessorUniversität Zu Köln Sep 2022 - PresentKöln, Nordrhein-Westfalen, DeutschlandUsing advanced data science methods (Machine Learning, Bayesian Statistics) to predict and evaluate the impact of business decisions related to new technologies, and to add causality to marketing analytics. Research topics include: • Customer engagement with new-age technologies• Psychological processes behind customer-technology interactions• Digital loyalty strategies (e.g., gamification)• Privacy concerns in technology-driven environmentsTeaching business administration students at the bachelor and master level, courses include:• Digital brand and customer analytics (master level: lecture)• Disruptive marketing solutions (master level: seminar)• Advanced strategic marketing (master level: seminar)• Digital marketing and data privacy (bachelor level: seminar)• Disruptive marketing solutions (master level: seminar)
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Academic ConsultantEdocation.Org Sep 2022 - PresentKöln, Nordrhein-Westfalen, DeutschlandConsulting companies based on academic insights:Keynote | New Technologies in Marketing - Opportunities and ChallengesKeynote | Causality in Marketing ModelsKeynote | Using Brand and Customer Analytics to Drive Value CreationKeynote | Customer Loyalty in the Digital Age - Approaches and Effectiveness -
Doctoral Researcher (Faculty Of Management, Economics And Social Sciences)Wirtschafts- Und Sozialwissenschaftliche Fakultät Der Universität Zu Köln Apr 2018 - Aug 2022Köln Und Umgebung, Deutschland -
Visiting ResearcherUnsw Business School Feb 2020 - Mar 2020Sydney, New South Wales, AustralienHosted by Professor Harald van Heerde (ranked in the top 10 of marketing scholars worldwide based on the volume of his publications in the leading marketing journals) to study how mobile app gamification drives user engagement and adds business value. -
Programming And Sale Of WebsitesSelf-Employed Oct 2012 - Dec 2017Münster Und Umgebung, DeutschlandDeveloping and selling professional websites with CMS during my bachelor and master studies.
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Intern (Hr Business Partner - Board Areas Finance And Hr)Deutsche Telekom Sep 2016 - Dec 2016Bonn Und Umgebung, DeutschlandImplementation of strategic HR topics in management circles. -
Working StudentFeedbackpeople Managementberatung Gmbh Sep 2014 - Dec 2014Münster Und Umgebung, DeutschlandExecutive Development & Management Diagnostics -
InternFeedbackpeople Managementberatung Gmbh Aug 2014 - Sep 2014Münster Und Umgebung, DeutschlandExecutive Development & Management Diagnostics
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InternJürgen Walter Beratungsgesellschaft Aug 2013 - Sep 2013Düsseldorf Und Umgebung, DeutschlandExecutive Development, Health Protection and occupational safety, Sports Psychological Consulting
Dr. Jens Paschmann Education Details
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Summa Cum Laude (Mit Auszeichnung; Gpa: 4.0)
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1.0 (Gpa: 4.0) -
1.5 (Gpa: 3.7)
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Collegium Augustinianum Gaesdonck1.1 (Gpa: 3.9)
Frequently Asked Questions about Dr. Jens Paschmann
What company does Dr. Jens Paschmann work for?
Dr. Jens Paschmann works for Universität Zu Köln
What is Dr. Jens Paschmann's role at the current company?
Dr. Jens Paschmann's current role is Assistant Professor.
What schools did Dr. Jens Paschmann attend?
Dr. Jens Paschmann attended Universität Zu Köln, Westfälische Wilhelms-Universität Münster, Westfälische Wilhelms-Universität Münster, Collegium Augustinianum Gaesdonck.
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