Indem wir den kreativen Geist einer Agentur mit der umfangreichen Branchenkenntnis einer Beratungsfirma verbinden, helfen wir unseren Kunden, die Zukunft ihres Unternehmens radikal neu zu denken und dann gemeinsam zum Leben zu erwecken. Unterstützt durch den weltweiten Pionier in der Mensch-Maschine-Interaktion, nutzen wir fortschrittliche Technologie, um bessere Erfahrungen im großen Maßstab zu schaffen.Wir bieten digitale Transformation aus einer Hand. Mit unserem breiten Kompetenzspektrum in Strategie, Design und Technologie entwickeln wir ganzheitliche Erlebnisse, die B2B, B2C, B2E, Marketing, IT, Vertrieb und Dienstleistungen, Unternehmen, Start-ups und den öffentlichen Sektor umfassen.

- Project leader developing digital products and services for the insurance industry in collaboration with start-ups and business units.- Running pilot projects and research initiatives with new technologies (e.g. smart wearables, IoT devices, VR headsets, blockchain, generative AI) and assessing customer acceptance and market readiness through research and data.- Foster knowledge exchange between start-up / tech world and insurance business (e.g. via organising meetups, opportunity spaces, whitepapers).- Drive cultural change within the organisation (e.g. via speeches, knowledge exchanges, and agile working).

Understanding the customer journey of a nurturing service to gain insights for digitization initiatives.

Co-Founder. Supporting projects in need of advanced analytical methods (e.g. factor and regression analysis, ANOVA, structural equation modeling, network analysis).

Lecturing an "Introduction to Quantitative Market Research" course together with Dr. Thomas Krüger from uz Bonn (Umfragezentrum Bonn).

- Co-Founder and CEO of a successful Berlin-based research company, conducting research across 8 European countries, collecting more than 2.5 million individual survey responses.- Spearheading the development and execution of innovative methodologies to analyze offline recommendation behavior (word-of-mouth) in collaborative marketing campaigns (a.k.a. nano influencer campaigns).- Leveraging these methodologies to track key performance indicators (KPIs) for over 200 collaborative marketing campaigns of renowned clients mainly in FMCG industries.- Applying cutting-edge research techniques and experimental designs to gain insights into the fundamental drivers of word-of-mouth, enabling precise campaign planning and accurate sales impact predictions.

- Support the teaching of master students by tutoring Advanced Marketing Tactics courses and method exercises (i.e. conjoint and cluster analysis).- Mentoring students in seminar papers, bachelor and master theses, and developing and correcting exams.- Being elected representative of PhD students in the academic advisory board (Akademischer Beirat)

Lecturing "Introduction to Quantitative Market Research" course at the Chair of Empirical Market Research, Advertising Research, and Customer Psychology (Prof. Kling), Design Akademie Berlin

Consulting the User Experience Unit by analysing international customer satisfaction studies and providing recommendations for survey improvement.

- Project lead responsible for project initiation (i.e. customer acquisition, study, and survey design) and project execution (i.e. managing the project team, conducting interviews, quality checks of data). - Applying mixed method studies combining qualitative data like interviews, focus groups with large quantitative surveys, and behavioral online tracking studies.

Collecting and analyzing data for a research project about the internationalization of German DAX 30 management boards.

Research management, especially conducting face-to-face interviews in Germany/Austria, performing qualitative and quantitative data analysis, create final report.