Vice President, Marketing & Brand Strategy
Current
Oct 2024 - Present
AeroLeads people directory · profile
Jennifer Sailer Email & Phone Number
Brand Strategy | Sports & Consumer Marketing | Operations & Strategy | Innovation Leader | Creative Problem Solver | Inclusion Champion
at
United Football League (UFL)
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 100%
Current company
Role
Brand Strategy | Sports & Consumer Marketing | Operations & Strategy | Innovation Leader | Creative Problem Solver | Inclusion Champion
Location
New York, United States
Who is Jennifer Sailer? Overview
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Quick answer
Jennifer Sailer is listed as Brand Strategy | Sports & Consumer Marketing | Operations & Strategy | Innovation Leader | Creative Problem Solver | Inclusion Champion at United Football League (UFL), based in New York, United States. AeroLeads shows a matched LinkedIn profile for Jennifer Sailer.
Jennifer Sailer previously worked as Vice President, Marketing & Brand Strategy at United Football League (Ufl) and Director, Brand Strategy at National Basketball Association (Nba). Jennifer Sailer holds Mba, Marketing And Media & Entertainment Management from Fordham Gabelli School Of Business.
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United Football League (UFL)
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Profile bio
About Jennifer Sailer
Jen is a dynamic, versatile marketing leader, with a strategic mindset to lead teams to elevate their game and deliver results. She has a keen ability to think big, drive collaboration, inspire creativity and impact business objectives. Jen has a proven track record for project managing complex initiatives, setting operational strategies, leading internal & external teams, while balancing stakeholder relationships. Her ability to see the big picture while understanding business complexities and unique workstream needs, allow her to drive cross-functional collaboration to achieve priority business goals. She can distill complex challenges to their root and communicate strategies in concise actionable callings that inspire others.A creative problem solver and curious learner, Jen loves a good challenge. She has a talent fostering creativity and inspiring problem solving from new angles. She’s utilized her expertise to train & facilitate brainstorming strategy, as well as curate business innovation processes.Jen loves working with teams, building strong relationships and feeding off shared passions. She excels at connecting people and projects and fostering a culture of inclusion, empowerment and innovation.Professional Skills:Marketing Strategy & Operations | Consumer Marketing | Brand Marketing | B2B Marketing | Integrated Marketing | Project Management | Brainstorm Strategy & Training | Facilitation | Digital Marketing | DTC | Social Media | GTM Strategy & Planning | Campaign Management & Measurement | CRM | Sports Marketing & Sponsorship | Event Marketing | Marketing Research & Consumer Insights | Creative Design | Customer Communication & Email Marketing | Stakeholder Management | Goal Setting: OKRs and KPIs | Asset Management | Campaign Execution | Budget Management | Organizational Strategy | International Marketing | Team Development & Culture Building | Strong Relationship & Communication Skills | Panelist & Presenter | Sales | Management | Timeline & Budget Management | Professional Development & Mentorship | Process Development | Product Launch | Direct Response | Media Planning | Paid Optimization | Agency Management | Pitch Development | Storytelling | Strategic Partnerships | Diversity, Equity & Inclusion | Leadership | Design Thinking | InnovationTechnical Skills:Project Management: Asana, Trello | Creative Design: Photoshop, Illustrator, InDesign | Presentation & Business Planning: Microsoft Word, Excel, PowerPoint, Outlook, Google Slides, Doc, Sheets | Collaboration: SharePoint, Box, Google Works, Slack
Listed skills include Marketing, Advertising, Direct Marketing, Digital Marketing, and 23 others.
Current workplace
Jennifer Sailer's current company
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11 roles · 21 years
Jennifer Sailer work experience
A career timeline built from the work history available for this profile.
Director, Brand Strategy
Provide brand stewardship, managing and protecting the NBA brand including maintaining and reinforcing the NBA’s mission, values, brand personality and tone of voice as a foundational element across business decisions, strategy and activations. Collab to evolve NBA visual identity system and brand architecture, including logo mnemonic and first official sonic identity. Launch & manage NBA Brand Portal, featuring NBA, WNBA, NBA G League, NBA 2K League & BAL brand guidelines and resources. Provide brand guidance across marketing strategy and campaigns, setting positioning and messaging direction. Oversee creative testing to elevate campaigns and uncover target audience insights.
Nov 2022 - Oct 2024
Founder & Co-Chair, Nba Parents Group
Employee resource group, focused on building community, communicating resources and empowering working parents around the league to succeed in and out of the office. Develop annual slate of content, events and resources to support the network, including informational workshops from education and health professionals, peer networking opportunities and parent cohorts (by child age groups). Partner with parent and caregiving groups at other sports leagues and partner brands to create broader community, codevelop content and events, and foster support across the industry.
Apr 2018 - Oct 2024
Director, Marketing Strategy & Operations
Drive holistic marketing efforts across department, by creating foundational strategy and processes to enable holistic planning, comprehensive measurement and impact oriented activations aligned with campaign goals and league priorities. Utilize strong relationship building skills to foster collaboration across internal and external partners. Leverage brainstorm training to unlock team's creativity and encourage innovation. Project manage cross-functional priority initiatives, including digital product marketing migration inhouse. Lead leaguewide NBA 75 planning efforts.
Jan 2021 - Dec 2022
Marketing Integration Strategist
Drove marketing integration across internal marketing team, other non-marketing departments (social, content, partnership) and external partners (sponsors, teams). Led strategy, planning and execution for key tentpoles (NBA Draft 2019, NBA All-Star 2020), inclusive of ticket promotions, in-market awareness and tune-in.
Oct 2018 - Dec 2020
Senior Manager, Partnership Development
League ideation hub leveraging brainstorming and creative problem solving skills to create unique marketing platforms that bring to life shared synergies between brands and basketball, and connect with fans around the world.Developed custom marketing platforms for new and existing partners, including notable wins like Gatorade League (1st US league entitlement), Kumho Tire (1st category partner), Mountain Dew Rising Stars (season long platform), PlayStation Hoops for Troops (1st NBA Cares only MP), Up & Go (Australia/Cavs/NBA).
Jan 2015 - Oct 2018
Manager, Global Marketing Partnerships
Jun 2013 - Dec 2014
Senior National Account Planner
I work with national clients and agencies to plan their media placements in newspapers, niche publications, websites, radio, broadcast, outdoor and direct marketing opportunities across the US. Working across a broad range of categories, my job is to help you effectively reach your audience through creative and innovative media.
Jul 2010 - Jun 2013
Account Executive
Jul 2010 - Jun 2013
Freelance Graphic Design
New Jersey
2006 - 2011
~5 yrs
Marketing Manager
Specialize in Printing and Graphic Arts Industry Production Solutions. Work with Businesses throughout New Jersey in all industries to find solutions to bring marketing in-house, improve office work-flow and productivity as well as other cost cutting tech solutions so that your business can work smarter!
May 2006 - Jul 2010
2 education records
Jennifer Sailer education
Mba, Marketing And Media & Entertainment Management
Fordham Gabelli School Of Business
Ba, Advertising And Theatre
Penn State University
FAQ
Frequently asked questions about Jennifer Sailer
Quick answers generated from the profile data available on this page.
What company does Jennifer Sailer work for?
Jennifer Sailer works for United Football League (UFL).
What is Jennifer Sailer's role at United Football League (UFL)?
Jennifer Sailer is listed as Brand Strategy | Sports & Consumer Marketing | Operations & Strategy | Innovation Leader | Creative Problem Solver | Inclusion Champion at United Football League (UFL).
Where is Jennifer Sailer based?
Jennifer Sailer is based in New York, United States while working with United Football League (UFL).
What companies has Jennifer Sailer worked for?
Jennifer Sailer has worked for United Football League (Ufl), National Basketball Association (Nba), Tribune Company, New Jersey, and Complete Document Solutions Llc.
How can I contact Jennifer Sailer?
You can use AeroLeads to view verified contact signals for Jennifer Sailer at United Football League (UFL), including work email, phone, and LinkedIn data when available.
What schools did Jennifer Sailer attend?
Jennifer Sailer holds Mba, Marketing And Media & Entertainment Management from Fordham Gabelli School Of Business.
What skills is Jennifer Sailer known for?
Jennifer Sailer is listed with skills including Marketing, Advertising, Direct Marketing, Digital Marketing, Sales, Social Media Marketing, Social Media, and Integrated Marketing.
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