Jennifer Sailer

Jennifer Sailer Email and Phone Number

Brand Strategy | Sports & Consumer Marketing | Operations & Strategy | Innovation Leader | Creative Problem Solver | Inclusion Champion @ United Football League (UFL)
Jennifer Sailer's Location
New York, New York, United States, United States
Jennifer Sailer's Contact Details

Jennifer Sailer personal email

About Jennifer Sailer

Jen is a dynamic, versatile marketing leader, with a strategic mindset to lead teams to elevate their game and deliver results. She has a keen ability to think big, drive collaboration, inspire creativity and impact business objectives. Jen has a proven track record for project managing complex initiatives, setting operational strategies, leading internal & external teams, while balancing stakeholder relationships. Her ability to see the big picture while understanding business complexities and unique workstream needs, allow her to drive cross-functional collaboration to achieve priority business goals. She can distill complex challenges to their root and communicate strategies in concise actionable callings that inspire others.A creative problem solver and curious learner, Jen loves a good challenge. She has a talent fostering creativity and inspiring problem solving from new angles. She’s utilized her expertise to train & facilitate brainstorming strategy, as well as curate business innovation processes.Jen loves working with teams, building strong relationships and feeding off shared passions. She excels at connecting people and projects and fostering a culture of inclusion, empowerment and innovation.Professional Skills:Marketing Strategy & Operations | Consumer Marketing | Brand Marketing | B2B Marketing | Integrated Marketing | Project Management | Brainstorm Strategy & Training | Facilitation | Digital Marketing | DTC | Social Media | GTM Strategy & Planning | Campaign Management & Measurement | CRM | Sports Marketing & Sponsorship | Event Marketing | Marketing Research & Consumer Insights | Creative Design | Customer Communication & Email Marketing | Stakeholder Management | Goal Setting: OKRs and KPIs | Asset Management | Campaign Execution | Budget Management | Organizational Strategy | International Marketing | Team Development & Culture Building | Strong Relationship & Communication Skills | Panelist & Presenter | Sales | Management | Timeline & Budget Management | Professional Development & Mentorship | Process Development | Product Launch | Direct Response | Media Planning | Paid Optimization | Agency Management | Pitch Development | Storytelling | Strategic Partnerships | Diversity, Equity & Inclusion | Leadership | Design Thinking | InnovationTechnical Skills:Project Management: Asana, Trello | Creative Design: Photoshop, Illustrator, InDesign | Presentation & Business Planning: Microsoft Word, Excel, PowerPoint, Outlook, Google Slides, Doc, Sheets | Collaboration: SharePoint, Box, Google Works, Slack

Jennifer Sailer's Current Company Details
United Football League (UFL)

United Football League (Ufl)

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Brand Strategy | Sports & Consumer Marketing | Operations & Strategy | Innovation Leader | Creative Problem Solver | Inclusion Champion
Jennifer Sailer Work Experience Details
  • United Football League (Ufl)
    Vice President, Marketing & Brand Strategy
    United Football League (Ufl) Oct 2024 - Present
  • National Basketball Association (Nba)
    Director, Brand Strategy
    National Basketball Association (Nba) Nov 2022 - Oct 2024
    New York, Ny, Us
    Provide brand stewardship, managing and protecting the NBA brand including maintaining and reinforcing the NBA’s mission, values, brand personality and tone of voice as a foundational element across business decisions, strategy and activations. Collab to evolve NBA visual identity system and brand architecture, including logo mnemonic and first official sonic identity. Launch & manage NBA Brand Portal, featuring NBA, WNBA, NBA G League, NBA 2K League & BAL brand guidelines and resources. Provide brand guidance across marketing strategy and campaigns, setting positioning and messaging direction. Oversee creative testing to elevate campaigns and uncover target audience insights.
  • National Basketball Association (Nba)
    Founder & Co-Chair, Nba Parents Group
    National Basketball Association (Nba) Apr 2018 - Oct 2024
    New York, Ny, Us
    Employee resource group, focused on building community, communicating resources and empowering working parents around the league to succeed in and out of the office. Develop annual slate of content, events and resources to support the network, including informational workshops from education and health professionals, peer networking opportunities and parent cohorts (by child age groups). Partner with parent and caregiving groups at other sports leagues and partner brands to create broader community, codevelop content and events, and foster support across the industry.
  • National Basketball Association (Nba)
    Director, Marketing Strategy & Operations
    National Basketball Association (Nba) Jan 2021 - Dec 2022
    New York, Ny, Us
    Drive holistic marketing efforts across department, by creating foundational strategy and processes to enable holistic planning, comprehensive measurement and impact oriented activations aligned with campaign goals and league priorities. Utilize strong relationship building skills to foster collaboration across internal and external partners. Leverage brainstorm training to unlock team's creativity and encourage innovation. Project manage cross-functional priority initiatives, including digital product marketing migration inhouse. Lead leaguewide NBA 75 planning efforts.
  • National Basketball Association (Nba)
    Marketing Integration Strategist
    National Basketball Association (Nba) Oct 2018 - Dec 2020
    New York, Ny, Us
    Drove marketing integration across internal marketing team, other non-marketing departments (social, content, partnership) and external partners (sponsors, teams). Led strategy, planning and execution for key tentpoles (NBA Draft 2019, NBA All-Star 2020), inclusive of ticket promotions, in-market awareness and tune-in.
  • National Basketball Association (Nba)
    Senior Manager, Partnership Development
    National Basketball Association (Nba) Jan 2015 - Oct 2018
    New York, Ny, Us
    League ideation hub leveraging brainstorming and creative problem solving skills to create unique marketing platforms that bring to life shared synergies between brands and basketball, and connect with fans around the world.Developed custom marketing platforms for new and existing partners, including notable wins like Gatorade League (1st US league entitlement), Kumho Tire (1st category partner), Mountain Dew Rising Stars (season long platform), PlayStation Hoops for Troops (1st NBA Cares only MP), Up & Go (Australia/Cavs/NBA).
  • National Basketball Association (Nba)
    Manager, Global Marketing Partnerships
    National Basketball Association (Nba) Jun 2013 - Dec 2014
    New York, Ny, Us
  • Tribune Company
    Senior National Account Planner
    Tribune Company Jul 2010 - Jun 2013
    Chicago, Il, Us
    I work with national clients and agencies to plan their media placements in newspapers, niche publications, websites, radio, broadcast, outdoor and direct marketing opportunities across the US. Working across a broad range of categories, my job is to help you effectively reach your audience through creative and innovative media.
  • Tribune Company
    Account Executive
    Tribune Company Jul 2010 - Jun 2013
    Chicago, Il, Us
  • New Jersey
    Freelance Graphic Design
    New Jersey 2006 - 2011
  • Complete Document Solutions Llc
    Marketing Manager
    Complete Document Solutions Llc May 2006 - Jul 2010
    Fairfield, Nj, Us
    Specialize in Printing and Graphic Arts Industry Production Solutions. Work with Businesses throughout New Jersey in all industries to find solutions to bring marketing in-house, improve office work-flow and productivity as well as other cost cutting tech solutions so that your business can work smarter!

Jennifer Sailer Skills

Marketing Advertising Direct Marketing Digital Marketing Sales Social Media Marketing Social Media Integrated Marketing Marketing Strategy Account Management Brand Development Marketing Communications Online Advertising Media Planning Digital Strategy Graphic Design Sports Email Marketing Variable Data Printing Creative Solutions Sports Media Newspaper Mba Xerox Printers B2b Publishing Project Management

Jennifer Sailer Education Details

  • Fordham Gabelli School Of Business
    Fordham Gabelli School Of Business
    Marketing And Media & Entertainment Management
  • Penn State University
    Penn State University
    Advertising And Theatre

Frequently Asked Questions about Jennifer Sailer

What company does Jennifer Sailer work for?

Jennifer Sailer works for United Football League (Ufl)

What is Jennifer Sailer's role at the current company?

Jennifer Sailer's current role is Brand Strategy | Sports & Consumer Marketing | Operations & Strategy | Innovation Leader | Creative Problem Solver | Inclusion Champion.

What is Jennifer Sailer's email address?

Jennifer Sailer's email address is je****@****hoo.com

What schools did Jennifer Sailer attend?

Jennifer Sailer attended Fordham Gabelli School Of Business, Penn State University.

What skills is Jennifer Sailer known for?

Jennifer Sailer has skills like Marketing, Advertising, Direct Marketing, Digital Marketing, Sales, Social Media Marketing, Social Media, Integrated Marketing, Marketing Strategy, Account Management, Brand Development, Marketing Communications.

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