Jen Sammarco Braier Email & Phone Number

Chicago, Illinois, United States

Leading and inspiring the creative for Wilson Golf as part of a larger strategy to rebrand the golf division. Check out our newest spot below: 'Play Original'

Chicago, Illinois, United States

Led the creative team for the Wilson Brand, the Partnership categories including the NFL, NBA, and corporate collaborations, the Golf division, experiential/events, and Wilson retail stores. When Wilson signed Caitlin Clark, my team made the announcement visible to the world, earning over 2.9 billion impressions. In 2023, we made the Airless Gen1 available to the average consumer and we set a record for the most amount of traffic driven to wilson.com in a single product launch. Among many other successful campaigns, events and process developments, I am most proud that during my time leading this vertical, 50% of my team was promoted to the next level.

Chicago, Illinois, United States

Hired, managed and developed a team of designers, copywriters, and freelancers to deliver best in class creative across the basketball, football, volleyball and soccer divisions. During my time in this role, Wilson returned as the Official ball of the NBA after 37 years and I had the honor of being at the center of the creative campaign. In collaboration with my team and creative agencies, over the next three years, we focused our energy putting the Wilson brand at the center of basketball culture. I had the pleasure of concepting and leading photoshoots with NBA and WNBA athletes including Trae Young, Jamal Murray, Kahleah Copper, Azure Stevens and KJ Martin. During the 2022 NBA Dunk Contest, we launched the first of its kind, an airless basketball, setting Wilson records in attributed sales for a product that wasn’t even for sale.Outside of basketball, we work with corporate partners including TB12, MCM, OVO, and individual artists including the musician, the Weeknd, and street art museum, Wynwood Walls for limited edition product drops. We made a splash yearly at key tentpole events by concepting, developing and executing site activations for Super Bowl NFLX, NBA All-Star, NCAA March Madness, and AVP Tour stops.

Chicago, Illinois, United States

Acted as an interim Art Director and successfully rebuilt the creative team from the ground up, hiring designers and copywriters and reestablishing the way we collaborate with marketing partners, while managing day-to-day design work and launching the NBA partnership.

Chicago, Il

Led the design for the football category, including the NFL partnership and the highest selling avid football franchise. Directed photoshoots for product launches and athletes in-studio and on-field to build relevant and meaningful year-round content for the football consumer and fan.

Chicago, Il

Ideated campaign creative for new product launches including visuals, messaging and brand communication in collaboration with the CD, AD, and copywriter. Art Directed photoshoots for athletes, product and models including PGA Tour Pros, NFL Players and TV personalities

Chicago, Il

Designed product, campaign assets, packaging, and in-store POP for global product launches of clubs, balls, bags, and accessories within production budgets and timelines. Sold concepts into marketing and worked with international vendors to put products into production.

Chicago, Il

Worked on visual and spatial branding projects, print and electronic advertising campaigns, iconography and website redesign for the company’s highest revenue generating clients–The American Heart Association, Illinois Lottery, Restaurant.com and TeeOff.com.

Chicago, Il

Chicago, Il

Supported strategic communications on behalf of the organization’s largest client accounts: Got Milk?, McCormick and Unilever Suave Professionals. Conducted research on opportunities for client growth and secured media impressions to increase client exposure.

Madison, Wi

Constructed the monthly newsletter that was distributed to the Center’s 60 employees and 100+ commercial partners. Composed press releases within the organization’s brand voice, including tobacco legislation and educational programs, with full discretion of strategic content.

Evanston, Il

Created the Weinberg College admissions presentation given to over 11,000 perspective students and developed a 195 slide presentation used for the year end student and faculty award ceremony.

Bachelor Of Arts, Strategic Communications, School Of Journalism & Mass Communication

Activities and Societies: Students In Free Enterprise Alpha Chi Omega

Graphic Design