Jennifer Samples Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Palm Beach Gardens, Florida, US

Accelerate Partners is the leading consultancy that empowers the modern executive to transform technology into a strategic asset that drives revenue, protect assets and maintain compliance. We specialize in regulated industries such as Financial Services, Manufacturing, Healthcare, Legal, Real Estate & Banking.As VP of Marketing, my key responsibilities.

• Acted as fractional Marketing and Sales Leader for B2B Supply Chain organizations such as BOWE North America, GreyOrange, ForwardX Robotics and CaPow
• Responsible for sales and marketing efforts including design of North American GTM strategy, lead generation, email marketing branding, trade show events and PR
• Leveraged Demand Generation to drive inbound leads via email marketing, social media, video, search and display advertising campaigns
• Developed ABM strategies using Metadata, 6Sense, DemandBase, HubSpot and Salesforce
• Aligned field marketing activities for live and virtual events & webinars to generate MQLs
• Identified Ideal Client Personas (ICP), Unique Value Proposition (UVP), Unique Selling Proposition (USP) and Reasons to Believe (RTB)

Atlanta, Georgia, US

• Founded and built a multi-million dollar Enterprise SaaS Marketing Automation product, Email Playground (also known as Watson Distributed Marketing) in less than 3 years
• Responsible for Executive Management of company as a whole
• Spearheaded partner relationship with IBM Watson including partner sales, marketing and revenue goals
• Executive Sponsor of accounts such as Ticketmaster, Leukemia & Lymphoma Society, Thrivent Financial and Hard Rock Cafe
• Trained IBM Watson Customer Engagement Portfolio Sellers on how to sell Email Playground
• Oversaw all business operations functions such as Legal, Finance, Human Resources

Atlanta, Georgia, US

• Built and led a multi-million dollar digital ad agency for brands like Physicians Formula Cosmetics, Stila Cosmetics, Mystic Tan, VersaSpa, Toyota, Viceroy Hotel Group, MGA Toys (Little Tikes), California Olive Ranch.
• Oversaw the development of a SaaS product, Email Playground
• Lead the growth of Email Playground by over 200% in 2016
• Executive Sponsor of LazBro's relationship with IBM
• Oversee Services team of Digital Marketers and Implementation Specialists
• Aligned organizational objectives with company's mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies

As a founding executive of SAFE Family Wearables, I am excited to be on the forefront of the mobile and wearable tech industry. In my role as Chief Marketing Officer, I hold global responsibility for all marketing functions including merchandising, brand management, digital marketing, packaging, licensing, investor relations and consumer insights.

New York, NY, US

• Led and managed all digital marketing efforts and team members within Media Planning/Buying, Media Research, Creative Development, Advertising Operations/Campaign Management, and Web Analytics groups
• Responsible for leading and integrating digital media strategy for all digital clients, such as Expedia.com, hotels.com, TIAA-CREF, Wyeth Promeris, Jagermeister, and Wharton School of Business into account and media.
• Introduced Sun-Maid and Gorton's accounts to digital marketing by developing test campaigns for digital media
• Management Team Member responsible for Profit & Loss within digital marketing group
• Utilized 4Es Methodology for effective measurement/metrics across all digital marketing campaigns including Online Display and Mobile
• Created strong operational infrastructure to support digital reporting and billing

• Executive Team Member responsible for Profit & Loss within Media Department, department was profitable within 3 weeks
• Developed Media Strategy negotiated contracts for media accounts, such as Unilever & Brown-Forman
• Responsible for sourcing and purchasing ad-serving technology, research tools, rich media vendors and ESPs for agency
• Worked closely with Account Services, Creative, Technology, and Business Development to assist in growing existing and new business

Atlanta, GA, US

Developing and managing effective and successful interactive advertising campaigns. Develop Strategy & Optimization Techiniques with Search, CPC, CPA, CPL, CPM, Mobile, and Branding campaigns. Work closely with external and internal clients to determine Direct Response initiatives through Digital technology. Responsible for new product development.

US

Responsible for leveraging print advertisers into online clients, created successful online media campaigns, sold online product suite (including but not limited to Rich Media, Email Newsletters, Website Development, Banner Advertising, Sponsorhips, and Online DirectoriesWorked closely with Real Estate and Direct Mail Advertising groups to achieve.