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Strategic and energetic Sales, Marketing and Technology Executive with 20+ years experience leading sales, marketing and product development teams and design of Channels and Deployments. Extensive background in building relationships, cultivating partnerships, retaining top accounts and growing profit channels utilizing solution & consultative selling techniques. Led Sales, Marketing, Development, Operations and Product Teams. Excellent at Demand Generation and Channel Partnerships. Grew two bootstrapped organizations into multi-million dollar organizations. Launched SaaS product with joint Go-to-market Strategy with IBM. Grew Revenue by 300% in 3 years. I am a disciplined, strategic and resourceful Executive with expertise in Digital Marketing, SaaS, Analytics and Strategy. I specialize in Enterprise, CPG, Health & Wellness, Sports and Live Entertainment. Exceptional at building strong relationships and identifying key opportunities for growth while becoming a trusted advisor for Enterprise clients. Critical and Strategic thinker with strong Entrepreneurial spirit with demonstrated ability to lead sales, marketing and product teams for success. Professional Skills:-Executive Leadership-Business Development-Channel Partnerships-Sales Enablement-Sales Operations-Sales Marketing-Social Selling-Tech Stack Analysis -Product Marketing-Branding-Lead Generation-Demand Generation-Content Marketing-Social Media -Graphic Design-Product Management-Strategic Planning-Leadership and Training-Team Building-Professional Development-Digital Marketing-Cross-functional Team Leadership-Forecasting-Direct Sales-Competitive AnalysisTechnologies Skills:-CRM ( Salesforce, Pipedrive, Hubspot, MS Dynamics)-Marketing Automation ( HubSpot, Acoustic, Silverpop, Watson Campaign Automation, Mailchimp, Constant Contact)-Microsoft Office-Adobe Creative Cloud (Photoshop, SparkPost, Illustrator, Acrobat)Key Achievements:Founded and built a multi-million dollar Enterprise SaaS Marketing Automation product, Email Playground in less than 3 yearsDrove performance initiatives, facilitating 300% revenue increase YOYSpearheaded partner relationship with IBM including partner sales, marketing and revenue goalsMaintained 100% client retention while negotiating and executing multi-year software and services agreements with clients
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Vp Of GrowthPourmybevAtlanta, Ga, Us
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Vp Of Strategic InitiativesAccelerate PartnersAtlanta, Ga, Us -
Vp Of Client SuccessAccelerate Partners Aug 2024 - PresentPalm Beach Gardens, Florida, UsAccelerate Partners is the leading consultancy that empowers the modern executive to transform technology into a strategic asset that drives revenue, protect assets and maintain compliance. We specialize in regulated industries such as Financial Services, Manufacturing, Healthcare, Legal, Real Estate & Banking.As VP of Marketing, my key responsibilities are:* Spearhead the development and execution of comprehensive marketing strategies aligned with Accelerate Partners' business objectives.* Identify and penetrate target markets through effective campaigns, maximizing client engagement.* Oversee the entire spectrum of marketing activities, from brand management to digital marketing and advertising.* Foster close collaboration with the sales team, providing them with essential marketing materials, tools, and training.* Lead the charge in developing and executing lead generation campaigns, identifying and nurturing potential sales opportunities.* Analyze sales data and market trends, uncovering growth opportunities and refining sales strategies for optimal results.Core Competencies:* Marketing Strategy & Execution* Sales Enablement & Support* Lead Generation & Nurturing* Team Leadership & Development* Data Analysis & Insights
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Fractional Sales & Marketing Leader715 Edge Jul 2019 - Present• Acted as fractional Marketing and Sales Leader for B2B Supply Chain organizations such as BOWE North America, GreyOrange, ForwardX Robotics and CaPow • Responsible for sales and marketing efforts including design of North American GTM strategy, lead generation, email marketing branding, trade show events and PR• Leveraged Demand Generation to drive inbound leads via email marketing, social media, video, search and display advertising campaigns• Developed ABM strategies using Metadata, 6Sense, DemandBase, HubSpot and Salesforce• Aligned field marketing activities for live and virtual events & webinars to generate MQLs• Identified Ideal Client Personas (ICP), Unique Value Proposition (UVP), Unique Selling Proposition (USP) and Reasons to Believe (RTB)• Recruit, hire, and onboard talented salespeople to build a high-performing team• Sold channel partner and alliance relationships, including distributor agreements, OEM marketing support and sales enablement• Conduct regular pipeline review via Salesforce to monitor conversions, metrics and sales data.• Managed channel partner and alliance relationships, including distributor agreements, OEM marketing support and sales enablement• Evaluated, selected, and implemented marketing and sales tech stacks• Worked directly with clients such as Walmart, Tyson Foods and DHL on co-branding• Create and executed sales plans that outline target markets, sales channels, and pricing strategies• Build strong relationships with key clients to identify new sales opportunities.• Negotiated vendor agreements and contracts • Trained Sales and Marketing teams -
Co-Founder, CeoZen1210 Oct 2016 - Aug 2019Atlanta, Georgia, Us• Founded and built a multi-million dollar Enterprise SaaS Marketing Automation product, Email Playground (also known as Watson Distributed Marketing) in less than 3 years• Responsible for Executive Management of company as a whole• Spearheaded partner relationship with IBM Watson including partner sales, marketing and revenue goals• Executive Sponsor of accounts such as Ticketmaster, Leukemia & Lymphoma Society, Thrivent Financial and Hard Rock Cafe• Trained IBM Watson Customer Engagement Portfolio Sellers on how to sell Email Playground• Oversaw all business operations functions such as Legal, Finance, Human Resources• Worked closely with CTO to determine product roadmap, feature sets, etc. based on client requests• Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies• Drove industry-leading profit increase by transforming production process and aligning sales targets to meet dynamic industry conditions• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership• Maintained 100% client retention while negotiating and executing multi-year software and services agreements with clientsEMAIL PLAYGROUNDEmail Playground is designed exclusively for IBM Watson Customer Engagement (formerly Silverpop, now Acoustic) users who need to empower their non-technical, distributed workforces or franchisees to create, schedule and deploy email and SMS messaging.This incredibly powerful platform allows corporate approved, brand-safe email and SMS messaging, a simple approval process, and consolidated reporting across your distributed teams. Packed with all the important features distributed teams need for localized marketing initiatives. -
PresidentLazbro, Inc. Nov 2008 - Oct 2016Atlanta, Georgia, Us• Built and led a multi-million dollar digital ad agency for brands like Physicians Formula Cosmetics, Stila Cosmetics, Mystic Tan, VersaSpa, Toyota, Viceroy Hotel Group, MGA Toys (Little Tikes), California Olive Ranch Olive Oil, Leukemia & Lymphoma Society and many more• Oversaw the development of a SaaS product, Email Playground• Lead the growth of Email Playground by over 200% in 2016• Executive Sponsor of LazBro's relationship with IBM• Oversee Services team of Digital Marketers and Implementation Specialists• Aligned organizational objectives with company's mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies• Achieved under-budget and on-time project management to adhere to project goals• Supported and supervised team of 23 Digital Marketingprofessionals• IMedia Small Agency of The Year nominee 3x• Drove performance initiatives, facilitating 300% revenue increase YOY• Orchestrated positive media coverage and stakeholder relations as public face of Digital Marketing company -
Co-Founder / Chief Marketing OfficerSafe Family Wearables May 2014 - Jul 2016As a founding executive of SAFE Family Wearables, I am excited to be on the forefront of the mobile and wearable tech industry. In my role as Chief Marketing Officer, I hold global responsibility for all marketing functions including merchandising, brand management, digital marketing, packaging, licensing, investor relations and consumer insights.
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Senior Vice-President, Digital Director . (Formerly Targetcast Tcm)Media Assembly Mar 2008 - Nov 2008New York, Ny, Us• Led and managed all digital marketing efforts and team members within Media Planning/Buying, Media Research, Creative Development, Advertising Operations/Campaign Management, and Web Analytics groups• Responsible for leading and integrating digital media strategy for all digital clients, such as Expedia.com, hotels.com, TIAA-CREF , Wyeth Promeris, Jagermeister, and Wharton School of Business into account and media planning• Introduced Sun-Maid and Gorton's accounts to digital marketing by developing test campaigns for digital media• Management Team Member responsible for Profit & Loss within digital marketing group• Utilized 4Es Methodology for effective measurement/metrics across all digital marketing campaigns including Online Display and Mobile• Created strong operational infrastructure to support digital reporting and billing• Responsible for creating and presenting digital media strategy in all new business pitches• Maintained role as industry thought leader while contributing to digital media content and panels• Worked closely with media partners to develop innovative product offerings beyond existing opportunities -
Vice-President, MiscInfuz May 2007 - Mar 2008• Executive Team Member responsible for Profit & Loss within Media Department, department was profitable within 3 weeks• Developed Media Strategy negotiated contracts for media accounts, such as Unilever & Brown-Forman • Responsible for sourcing and purchasing ad-serving technology, research tools, rich media vendors and ESPs for agency• Worked closely with Account Services, Creative, Technology, and Business Development to assist in growing existing and new business
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Director, Digital Business DevelopmentResponse Media May 2006 - May 2007Atlanta, Ga, UsDeveloping and managing effective and successful interactive advertising campaigns. Develop Strategy & Optimization Techiniques with Search, CPC, CPA, CPL, CPM, Mobile, and Branding campaigns. Work closely with external and internal clients to determine Direct Response initiatives through Digital technology. Responsible for new product development initiatives. -
Online Account ExecutiveAtlanta Journal-Constitution Jan 2001 - Feb 2006UsResponsible for leveraging print advertisers into online clients, created successful online media campaigns, sold online product suite (including but not limited to Rich Media, Email Newsletters, Website Development, Banner Advertising, Sponsorhips, and Online DirectoriesWorked closely with Real Estate and Direct Mail Advertising groups to achieve successful ROI for clients
Jennifer Samples Skills
Jennifer Samples Education Details
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Oglethorpe UniversityBachelor Of Business Administration - Bba
Frequently Asked Questions about Jennifer Samples
What company does Jennifer Samples work for?
Jennifer Samples works for Pourmybev
What is Jennifer Samples's role at the current company?
Jennifer Samples's current role is VP of Growth.
What is Jennifer Samples's email address?
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What is Jennifer Samples's direct phone number?
Jennifer Samples's direct phone number is +131027*****
What schools did Jennifer Samples attend?
Jennifer Samples attended Oglethorpe University.
What skills is Jennifer Samples known for?
Jennifer Samples has skills like Leadership, Website Development, E Commerce, Media Buying, Strategic Partnerships, Web Marketing, Online Marketing, Brand Development, Relationship Marketing, Online Reputation Management, Business Development, Advertising Sales.
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