Jen Samuel

Jen Samuel Email and Phone Number

Social Media and Public Relations Manager @ Pennsylvania Institute of Technology
Kennett Square, PA, US
Jen Samuel's Location
Kennett Square, Pennsylvania, United States, United States
Jen Samuel's Contact Details
About Jen Samuel

For the last decade, I've been working in the field of marketing with a focus on social media, public relations and event management. I have 18 years experience in professional writing, journalism, corporate and small business communications and creative multi-media design work. My passion is for conservation and making the world a better place. I am known as an out-of-the-box thinker driven to champion heartfelt causes.CORE COMPETENCIES  Strategic Communications  Multi-Media Marketing  Brand Management  Creative Content  Social Media Production  Enterprise Reporting Data Analytics  Photography  Public RelationsKEY ACCOMPLISHMENTS Increased social media engagement for a multi-site local law firm by 470% from April 2022 to August 2024 Achieved 350+ media hits on press releases with 25+ achieving national recognition; Chicago Tribune, National Geographic, Reuters, Fortune, Philadelphia Business Journal, AP, AFP, NJBIZ and Accounting Today Elevated and repackaged brand presence for legal firm inclusive of website, social media channels, print media, outbound marketing materials and created on-going campaigns Led media campaign for a hospitality group with seven (7) brands resulting in 40% increase in organic posts: 1.2 million impressions, 10,300+ engagements, 2,195+ social media link clicks within 4 months Collaborated with NJ lawmakers to enact first and only complete ivory and rhino horn sales ban in America

Jen Samuel's Current Company Details
Pennsylvania Institute of Technology

Pennsylvania Institute Of Technology

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Social Media and Public Relations Manager
Kennett Square, PA, US
Jen Samuel Work Experience Details
  • Pennsylvania Institute Of Technology
    Social Media And Public Relations Manager
    Pennsylvania Institute Of Technology
    Kennett Square, Pa, Us
  • Daily Local News
    Correspondent
    Daily Local News Jun 2023 - Present
    As a correspondent, focus on happenings in Kennett Square and nearby communities. Westward, cover breaking news and special events in the City of Coatesville. Additionally, write about the Arts along the Brandywine. Focus on conservation, nature and home runs as well as local milestones and flagship events across Southeastern Chester County.
  • Jen Samuel Communications
    Consultant
    Jen Samuel Communications Apr 2017 - Present
    Contemporary communications and media strategist and producer. Deliver creative interactive, multimedia content across diverse mediums, impactful photography, live event coverage, press releases, social media campaigns, website development, content and updates, and increase targeted brand awareness. Produce press releases and media alerts for small businesses. Produced content for Subaru, Lotus, Ford and Jeep dealerships over 7-year period One 10-year anniversary post for Victory Subaru garnered 458 engagements, including post reactions, comments and shares, in 24 hours reaching 20K users and more than 1,600 website clicks Launched multi-media campaign for gourmet market inclusive of live events and freshly branded photography proving pivotal in increasing online and in-store sales within 6-month period Collaborated with president to create and launch Career Trails, an episode-driven YouTube platform  Created business name, logo, and website for career coaching practice; 10K+ new visits in first 6 months  Developed and implemented new brand and campaign strategies for The Joshua Harr Shane Foundation, proving pivotal in raising more than $1M in funding during an 18-month period Managed 20 live events such as “Where the Delaware Am I?” at Big Barn Brewery Taproom in New Hope, PA and “Love Your Pet” at Victory Subaru dealership in Somerset, NJ Launched an all-new website for EarthServed, an artisan sub shop, Stockton NJ Event photography featured on frontpage of The Times of Trenton and Bucks County Herald
  • Sheridan Law Pc (Sheridan Lawyers)
    Marketing Director
    Sheridan Law Pc (Sheridan Lawyers) Jun 2022 - Sep 2024
    Led all aspects of marketing services including engagement, branding, public relations, graphic artwork, photography, social media platforms, published short stories, campaigns, website content updates, event sponsorship, organized and managed participation in Chester County events, live media coverage and quarterly newsletters. Managed criminal docket lead generation and outbound marketing covering 17 district courts and oversight of three (3) employees.  Elevated and repackaged, with consistent messaging, brand presence inclusive of websites, social media channels, print media and all outbound marketing materials  Multi-media posts on Facebook resulted in 2,905 website clicks (1,750% increase)  Garnered 40K+ engagements (likes/reposts/comments) on Facebook, Instagram, X, TikTok and YouTube Increased brand presence on Google by consistently adding content to business pages  Increased followers on Facebook from 400 to 1000+ by 150%  Garnered on average 10 criminal defense clients from docket outreach campaign every 6 months Executed 1600+ published social media posts resulting in 908K+ impressions and 140K+ video views Managed sponsored events; two (2) Kennett Square Mushroom Festivals, three (3) Kennett Runs, one (1) Southern Chester County Chamber of Commerce luncheon and Night of Hope gala for crime victims
  • Daily Local News
    Reporter
    Daily Local News Jan 2020 - Feb 2023
    Delivering daily reports with focus on Southern Chester County and the Greater Philadelphia Region's southeastern edge covering breaking news, government meetings, small businesses, schools, regional events, community happenings, inspirational features and non-profits. A full-time employee during 2020-2023, converted to freelance in March 2023.  Wrote more than 550 articles with more than 50% going outside the county Broke first article on COVID-19 impacting Philadelphia region in February 2020 Provided continuous pandemic coverage of Congressional emergency legislation impacting small business closures and changes in society caused by the shutdown  Asked breaking news questions at press conferences (i.e., Cavalcante manhunt, government events)
  • Elephants Dc
    Founder
    Elephants Dc 2013 - 2020
    Landenberg, Pennsylvania, Us
    • As a volunteer, advocate for the complete abolishment of all ivory sales and advancement of elephant well-being.• Serve as a media watch dog for elephants and endangered species and work with friends around the world to stop acts of cruelty, extinction.Testified against the ivory trade at various state hearings and public comment forums before legalistors in New Jersey, New York, Vermont, Connecticut, Maryland, Delaware, Virginia, Washington DC and California.• Oversaw gift-in-kind Google grants for $100K in 2015 and 2016.• In 2016, launched first field project to protect the forest elephants in Moukalaba-Doudou National Park while supporting people of Gabon.• Created Elephants DC's logo and manage various social media pages with various editorial content from breaking news, inspirational ideas and important call-to-actions. • Organized annual marches for elephants in Washington DC beginning in 2013. 2014 march featured in NatGeo. 2015 march featured in the film 'The Last Animals' which premiered at the Tribeca Film Festival on Earth Day 2017.• Wrote coalition letter to Gov. Chris Christie in favor of banning ivory sales as well as OP-ED published by The Times of Trenton. Made appeal alongside Assemblyman Raj Mukherji on NPR affiliate WDVR 89.7 days before bill signing.• On World Elephant Day 2016, facilitated event at Liberty State Park featuring lineup with dignitaries from Germany and Kenya as well as U.S. elected officials.• Featured in opening scene of “Vermont Battles for the Elephants” by A World With Elephants and featured in Kate Brook’s upcoming film, “The Last Animals.”• Presented elephant extinction crisis during State Department roundtable and called for total rejection of the ivory trade at multiple federal meetings beginning at the Department of Interior in 2013.
  • Creative Marketing Alliance
    Social Media Specialist
    Creative Marketing Alliance 2015 - 2017
    Princeton Junction, New Jersey, Us
    Created, implemented and enhanced strategic social media engagement daily on behalf of businesses, organizations and the community, including by building artistic brand awareness through dynamic editorial construction and developing opportunities for third largest marketing agency in New Jersey.• In less than 12 months at agency, increased global association's 90-day social media potential reach to 3.7 million, compared to 10K, on Facebook and Twitter.• In 2016, drove up client engagement for the International Card Manufacturers Association to more than 1 million impressions on Facebook and Twitter compared to less than 50,000 impressions in 2015.• Increased hospitality client’s reach on Facebook to 33,696 impressions in 5 days with live posts conducted at venue in conjunction with trending topic, leading to 685 post engagements and 14 website clicks. Videos earned 2.6 total views, all organic with no paid views.• Drove up brand awareness 101-fold to 775.8K on Twitter and Facebook during 3-day global tradeshow, compared to a reach of 7.7K one-year prior.• Secured breaking news coverage for clients and develop ongoing press relationships lead to 301 total media hits in 2016 including 191 qualified media placement for an association client which earned only 8 media hits in 2015.• Landed clients in press around the world and in the Chicago Tribune; Yahoo Finance; Reuters; MSN Money; Fortune; Philadelphia Business Journal; NJBIZ and Accounting Today.• Won first-place Association Trends award in February for creation of 'best social media campaign' in the nation as a public relations manager and social media strategist serving the International Cards Manufacturing Association.
  • Packet Publications
    Managing Editor, Windsor-Hights Herald
    Packet Publications 2011 - 2013
    Princeton, New Jersey, Us
    Joined the Princeton Packet news team as the editor of one of the publisher's regional weekly newspapers serving the greater Central Jersey region including communities spanning Mercer, Burlington, Somerset, Hunterdon and a few Pennsylvania river towns in Bucks County.Windsor-Hights Herald delivered local news to the people of East Windsor Township and Hightstown Borough. Under weekly print and breaking news deadlines for digital readers, developed content. Began role with one full-time reporter (2011) and continuously managed team of stringers.Increased readership at www.centraljersey.com by breaking local news. Herald became second-most online read press source for the Packet conglomerate, only after Hopewell. Became managing editor of the Register-News, covering northern Burlington County, in April 2012.Successfully created more than 110 Herald and 60 Register-News weekly issues. Won New Jersey Press Association awards. During Hurricane Sandy, provided continuous news coverage.Transformed social media presence of the Herald with visual, concise and compelling content. Engagement skyrocketed.
  • West Nottingham Academy
    Director Of Publications
    West Nottingham Academy Jan 2008 - Jun 2009
    Colora, Maryland, Us
    • Published as editor more than 35 major school color publications on time and within budget overan 18-month period. Received special recognition from executive director on numerous occasions.• Developed and led an art and poetry exposition and study program with 65 successfullyparticipating.• Attended and met with countless alumni to write specific bio updates and solicit their assistanceon school projects• Hosted foreign students to home and regional events on a regular basis to promote good will andassist them with cultural integration in to the U.S.• Led a campaign to raise funds for a unique prom experience for juniors on a cruise ship whileserving as the school’s co-advisor for the Class of 2010.• Volunteered during lunch hours to help students bring back the school’s historic newspaper.
  • Journal Register Company
    Reporter
    Journal Register Company Dec 2005 - Jan 2008
    Yardley, Pa, Us
    • Met with hundreds of community leaders and people in the news to cover and write news stories under weekly deadline pressures.• Wrote well over 250 news stories for the community of which no less than 50 stories were republished with a major regional daily newspaper.• Successfully filled in for Editor for several two- to three-week intervals.• Several breaking news articles featured on Philadelphia TV and radio stations. • Created an annual April poetry contest in honor of National Poetry Month. Oversaw the contest, judged the poems based on academic criteria, and overall facilitated the publication of more than 80 individual contributions over two years spanning age eight to adults.
  • American Red Cross
    Volunteer
    American Red Cross Aug 2005 - Sep 2005
    Washington, Dc, Us
    Volunteered during the aftermath of Hurricane Katrina in Mississippi.
  • Americorps
    Tutor
    Americorps Sep 2004 - Aug 2005
    Us
    Created programs in drama, art and poetry for students during the school day and after-class in the afternoon. Art therapy.

Jen Samuel Skills

Editing Publishing Publications Storytelling Social Media Journalism Magazines Copy Editing Creative Writing Newspapers Blogging Fundraising Marketing Leadership Press Releases Public Speaking Research Public Relations Indesign Freelance Writing Photoshop Feature Articles Newsletters Proofreading Copywriting Media Relations Television Web Content Entrepreneurship Editorial Content Management Event Planning Photography Video Editing News Writing Writing Ap Style Event Management Social Media Marketing Marketing Communications Nonprofits Management Wildlife Conservation Adobe Photoshop Nonprofit Organizations Web Content Writing Microsoft

Jen Samuel Education Details

  • Temple University
    Temple University
    English

Frequently Asked Questions about Jen Samuel

What company does Jen Samuel work for?

Jen Samuel works for Pennsylvania Institute Of Technology

What is Jen Samuel's role at the current company?

Jen Samuel's current role is Social Media and Public Relations Manager.

What is Jen Samuel's email address?

Jen Samuel's email address is js****@****cal.com

What schools did Jen Samuel attend?

Jen Samuel attended Temple University.

What are some of Jen Samuel's interests?

Jen Samuel has interest in Writing, Children, Traveling And Reading, Spending Time With Family, Economic Empowerment, Civil Rights And Social Action, Politics, Good Friends And Animals, Education, Environment.

What skills is Jen Samuel known for?

Jen Samuel has skills like Editing, Publishing, Publications, Storytelling, Social Media, Journalism, Magazines, Copy Editing, Creative Writing, Newspapers, Blogging, Fundraising.

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